January 29, 2015 1:59 AM ET

Electrical Equipment

Company Overview of Duracell International Inc.

Company Overview

Duracell International Inc. manufactures and supplies alkaline batteries. It offers batteries, including all-purpose, rechargeable, hearing aid, specialty batteries, camera, and auto and marine batteries; battery chargers; and inverters and jumpstarters. It also provides SD cards and compact flash systems; microSD for downloading and storing photos, videos, music, gaming, and other media files; and USB drives. In addition, the company provides laptop/notebook power adapters, replacement batteries, electronic chargers, power inverters, battery chargers, portable power inverters, and backup power inverters; and automotive batteries for passenger cars, LTVs, and SUVs, as well as batteries for m...

14 Research Drive

Berkshire Corporate Park

Bethel, CT 06801

United States

Founded in 1916

9,600 Employees





Key Executives for Duracell International Inc.

Age: 53
Chief Financial Officer
Age: 67
Chairman of Gillette and Chief Executive Officer of Gillette
Age: 84
President of New Products and Technology Division
Age: 63
President of Duracell Europe Division
Age: 62
Compensation as of Fiscal Year 2014.

Duracell International Inc. Key Developments

Duracell to Spend $69 Million to Expand Lancaster Battery Plant

Lancaster County Council members will vote on June 23, 2014 night on incentives for a $69 million addition to the Procter & Gamble Duracell plant in Lancaster. Details of the expansion, which carried a code name of 'Project L' were sketchy afternoon, but it apparently may not immediately increase the number of jobs at the facility beyond the current 400. Most of the investment will go into updating equipment at the 300,000-square-foot plant that makes all of the company's AA batteries for North America. The company also plans a small brick-and-mortar expansion as a part of the equipment upgrades. Incentives include a property tax reduction of about 50% on improvements at the facility for 30 years, a revenue credit of 50% for 10 years on the new investment and a plan to roll an existing property tax cut into the new tax reduction. A value of the incentives wasn't immediately available.

Duracell Introduces its Starter Batteries to the Middle East

Duracell has introduced its highly anticipated starter automotive batteries to the Middle East market, signing SGTC (Shukralla General Trading Co. LLC), a UAE based company, as its local distributor.

Duracell(R) Introduces Duracell Quantum

Duracell(R) announced the launch of Duracell Quantum and its biggest innovation since CopperTop. With its revolutionary Hi-Density Core(TM) and proprietary PowerCheck(TM) power indicator, the distinctively red and copper Duracell Quantum has been engineered to deliver the performance consumers demand. A Quantum Leap in Battery Power: Duracell Quantum's Hi-Density Core allows the Duracell Quantum battery to pack in more power than ever before. Duracell Quantum is the only battery with PowerCheck a power indicator on the cell, as well as DURALOCK Power Preserve technology, which preserves power for up to 10 years in storage. Duracell Quantum is available in AA and AAA cell sizes at mass merchandisers, drug and hardware stores nationwide.

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