October 22, 2017 10:15 AM ET

Internet and Direct Marketing Retail

Company Overview of BSN Sports, Inc.

Company Overview

BSN Sports, LLC is engaged in direct marketing and distribution of team sports apparel and equipment in the United States. The company provides apparel, including short and long sleeve shirts, polos, jackets, stock jerseys, hoodies, compression gears, pants, shorts, skirts/kilts, and accessories; footwear, such as sandals and socks for baseball, basketball, cross training, football, lacrosse, soccer, softball, and volleyball; team uniforms; and equipment for sports, facilities, fitness, P.E. and games, and other. It offers products to institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs in the United States through catalog, ...

1901 Diplomat Drive

Farmers Branch, TX 75234

United States

Founded in 1972

760 Employees





Key Executives for BSN Sports, Inc.

Chairman and Chief Executive Officer
Age: 47
President, Chief Operating Officer, Secretary and General Counsel
Age: 55
Chief Financial Officer and Principal Accounting Officer
Age: 52
Chief Innovation Officer
Age: 49
Director of Corporate Communications
Compensation as of Fiscal Year 2017.

BSN Sports, Inc. Key Developments

BSN Sports Announces Executive Changes

BSN Sports announced that Jared Drinkwater will join the team as Chief Marketing Officer, effective February 20, 2017. Mr. Drinkwater joins the company from Pizza Hut®, where he most recently served as Vice President of Marketing. He will report directly to company's CEO, Adam Blumenfeld. He succeeds Kurt Hagen, who will assume new leadership responsibilities as Chief Innovation Officer. Mr. Hagen and his team will focus on improving the customer journey and creating proprietary technology solutions to deliver a digital experience. Jared Drinkwater brings 18 years of marketing experience to the company, with expertise in the Consumer Package Group, Restaurant and Sports/Entertainment industries.

Geneva College Athletic Department Signs Exclusive Contract with BSN Sports and Under Armour

Geneva College and the Golden Tornadoes department of athletics have agreed to exclusive agreements with BSN Sports and Under Armour to outfit its student-athletes for the next five years. Under the terms of the new deal, the Golden Tornadoes' uniforms will be standardized across all 16 varsity sports and replaced over the life of the five-year contract on the normal uniform replacement cycle. Under the agreement, Under Armour and BSN will provide the College with apparel, equipment and other products, offer discounts and rebates, supply banners featuring Geneva College and Under Armour logos and free t-shirts for conference champion teams.

BSN SPORTS and Lids Team Sports Announce Management Changes

BSN SPORTS, a division of Varsity Brands and a leading direct marketer and distributor of sporting goods to the school and league markets, announced that it has acquired Lids Team Sports from the Lids Sports Group, a division of Genesco Inc. Based in Indianapolis, Lids Team Sports sells athletic apparel and equipment to schools and youth sport programs nationwide. The addition of Lids Team Sports to the BSN SPORTS platform significantly enhances BSN's ability to provide exceptional service to institutions, teams and leagues across the country. Adam Blumenfeld, Chief Executive Officer of BSN SPORTS, will serve as CEO of the combined entity. Scott Molander, who currently leads Lids Team Sports' operations, will join BSN SPORTS, along with all of Lids Team Sports' employees. Management from both companies will work collaboratively to create a phased integration plan, and no near-term changes are planned for customers, vendors, employees, or business partners.

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