July 26, 2016 2:15 PM ET

Internet Software and Services

Company Overview of Amobee, Inc.

Company Overview

Amobee, Inc., a digital marketing technology company, provides data-driven solutions for agencies and brands worldwide. The company offers Amobee INK, a cloud-based and cross device audience targeting technology that addresses the limitations of the antiquated cookie and other solutions that rely on a single-ID for audience targeting; Amobee Impact that features a range of mobile and cross device advertising formats that deliver consumer engagement; and Amobee Brand Intelligence that provides monitoring of brand and product market position, related trends and sentiment, ecosystem, and relevant consumer interests using real-time and historical data from across the digital ecosystem. It deploy...

950 Tower Lane

Suite 2000

Foster City, CA 94404

United States

Founded in 2005





Key Executives for Amobee, Inc.

Chief Executive Officer and Director
Co-Founder and Vice Chairman
Chief Financial Officer
Age: 46
Senior Vice President of Global Publisher Solutions
Compensation as of Fiscal Year 2016.

Amobee, Inc. Key Developments

Amobee Launches Amobee Impact

Amobee has announced the launch of Amobee Impact, a new product suite featuring a range of mobile and cross device advertising formats which deliver unparalleled consumer engagement by using immersive, full-sensory ad formats and feature-driven experiences. Key features include the Halo Takeover and Amobee's proprietary 3D ad unit technology. The Halo Takeover allows advertisers to reach consumers across three screens: mobile, tablet, and desktop, through a responsive, single ad creative. Amobee 3D can include the integration of social functionality and the ability to create a virtual fitting room or unique product experience across mobile and tablet, which will be of specific benefit to retail brands looking to advance their mobile advertising execution and achieve interactive brand uplift. Additionally, brands can inform their creative and media strategy by leveraging real time and historical insights generated by Amobee Brand Intelligence technology, which analyses over 60 billion digital content engagements daily across the web, mobile, social and video.

4INFO Adds New Partners to Meet Rapid Growth

4INFO announced it has signed seven new partners to further expand the firm’s leadership in providing national brand advertisers access to data with unprecedented scale and accuracy in mobile. Agreements signed over the past few months include consumer data providers, ad effectiveness measurement solutions, and inventory partnerships that leverage 4INFO’s patented mobile technology to precisely deliver targeted advertising to 152 million mobile devices tied to 101 million U.S. households in a privacy-protected manner. New data measurement partnerships leverage 4INFO’s ability to tie mobile ad impressions to unique households to measure campaign sales lift. The company recently signed consumer data targeting and measurement partnerships with industry leaders, including: Experian Marketing Services, Datamyx, Nielsen (Nielsen Buyer Insights), 4INFO also signed inventory exchange partnerships, including: Rubicon Project, PubMatic, Smaato and Amobee.

Amobee Appoints Liam Walsh as Managing Director, Australia

Amobee has announced the appointment of Liam Walsh as Managing Director, ANZ. In this role, Liam will bring sixteen years of digital marketing experience to Amobee and will build on existing milestones the company has established with ongoing campaigns and clients such as Optus. As Amobee continues to develop its technology-driven digital marketing solutions, Liam will be responsible for managing new business opportunities and expanding strategic partnerships in both the Australia and New Zealand territories. Prior to joining Amobee he was General Manager of Sales and Commercial for Fairfax Digital, before moving onto Microsoft Advertising as Managing Director.

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