January 30, 2015 6:43 AM ET

Software

Company Overview of Amobee, Inc.

Company Overview

Amobee, Inc. provides digital advertising solutions for digital publishers, advertisers, mobile network operators, developers, and enterprises worldwide. Its products include Real-Time Bidding (RTB) DSP, a programmatic marketing platform for mobile and digital advertising; RTB Exchange, a programmatic advertisement revenue platform; LifeTime Value that allows publishers and application developers to analyze application user behavior and act on the information to increase long-term customer ROI; and 3D advertising platform that allows advertisers to create realistic 3D advertisements. Amobee, Inc. was formerly known as UpSteed, Inc. and changed its name to Amobee, Inc. in May 2005. The compan...

100 Marine Parkway

Suite 575

Redwood City, CA 94065

United States

Founded in 2005

Phone:

650-802-8871

Fax:

650-802-8951

Key Executives for Amobee, Inc.

Chief Executive Officer and Director
Co-Founder and Vice Chairman
Managing Director
Chief Technology Officer
Compensation as of Fiscal Year 2014.

Amobee, Inc. Key Developments

Amobee Launches Advanced Video View ability and Brand Safety Technology

Amobee announced the launch of its proprietary, new video view ability and brand safety technology (VVBS) that will allow Amobee to determine if an ad would be viewable prior to serving the ad, resulting in greater efficiency and brand safety. This enhancement to the cross channel Amobee DSP leverages first party, pre-serve and post-serve data to decide if a video ad meets with standards established by the Media Rating Council (MRC). Amobee's new technology guarantees that an advertiser will only pay for impressions if at least 50% of the video ad is visible on a consumer's screen for two consecutive seconds or more, without relying on third party data. Amobee's VVBS technology determines prior to serving an ad if the video player is iframed among other key indicators to give advertisers even more power to protect their brands from fraudulent inventory to ensure brand safety and view ability. Amobee DSP is the smartest way to buy media across all channels. With sophisticated data-driven machine learning algorithms and granular campaign management capabilities, the Amobee platform delivers maximum performance against advertiser.

amobee Appoints Adam Wade as Business Director

amobee announced the appointment of Adam Wade, a digital media veteran, to the position of Business Director, based in Sydney, Australia. In this role, Adam will be responsible for accelerating [a•mo•bee]'s business growth in 2015 by driving strategic planning and implementation to ensure the company continues on its upward trajectory as the leader in digital marketing. With over 13 years of experience in digital media at agencies in London and Sydney, Wade most recently served as Digital Director at Carat for over six years.

Amobee Launches First Multi-Screen 3D Experience for Advertisers

Amobee launched the availability of Amobee 3D across multiple digital devices. Amobee 3D enables advertisers to create and deliver full-sensory, interactive digital ads that fundamentally change the consumer experience with a brand, delivering groundbreaking results for advertisers. Amobee's proprietary 3D technology has enabled prominent Fortune 100 brands, including Ford, Nokia and BMW, to create award winning mobile campaigns that resulted in three to four times increased engagement when compared to the industry average with other rich media ad formats. Amobee 3D includes the following product features, Full volume 3D scenes with touch and accelerometer interactivity, True 360 degrees of interactivity with full-volume 3D models, 3D animated headlines, products, buttons, Dynamic, interactive hotspots, Cutting edge visuals for a cinematic experience including enhanced shade and light functionalities, Customizable product colors and experiences in real-time, Social sharing functionality, and App-like simulations.

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