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July 01, 2015 5:27 PM ET


Company Overview of Amobee, Inc.

Company Overview

Amobee, Inc. provides digital advertising solutions for digital publishers, advertisers, mobile network operators, developers, and enterprises worldwide. Its products include Real-Time Bidding (RTB) DSP, a programmatic marketing platform for mobile and digital advertising; RTB Exchange, a programmatic advertisement revenue platform; LifeTime Value that allows publishers and application developers to analyze application user behavior and act on the information to increase long-term customer ROI; and 3D advertising platform that allows advertisers to create realistic 3D advertisements. Amobee, Inc. was formerly known as UpSteed, Inc. and changed its name to Amobee, Inc. in May 2005. The compan...

100 Marine Parkway

Suite 575

Redwood City, CA 94065

United States

Founded in 2005





Key Executives for Amobee, Inc.

Chief Executive Officer and Director
Co-Founder and Vice Chairman
Managing Director
Managing Director of ANZ
Compensation as of Fiscal Year 2015.

Amobee, Inc. Key Developments

Amobee Appoints Liam Walsh as Managing Director, Australia

Amobee has announced the appointment of Liam Walsh as Managing Director, ANZ. In this role, Liam will bring sixteen years of digital marketing experience to Amobee and will build on existing milestones the company has established with ongoing campaigns and clients such as Optus. As Amobee continues to develop its technology-driven digital marketing solutions, Liam will be responsible for managing new business opportunities and expanding strategic partnerships in both the Australia and New Zealand territories. Prior to joining Amobee he was General Manager of Sales and Commercial for Fairfax Digital, before moving onto Microsoft Advertising as Managing Director.

Amobee Launches Advanced Video View ability and Brand Safety Technology

Amobee announced the launch of its proprietary, new video view ability and brand safety technology (VVBS) that will allow Amobee to determine if an ad would be viewable prior to serving the ad, resulting in greater efficiency and brand safety. This enhancement to the cross channel Amobee DSP leverages first party, pre-serve and post-serve data to decide if a video ad meets with standards established by the Media Rating Council (MRC). Amobee's new technology guarantees that an advertiser will only pay for impressions if at least 50% of the video ad is visible on a consumer's screen for two consecutive seconds or more, without relying on third party data. Amobee's VVBS technology determines prior to serving an ad if the video player is iframed among other key indicators to give advertisers even more power to protect their brands from fraudulent inventory to ensure brand safety and view ability. Amobee DSP is the smartest way to buy media across all channels. With sophisticated data-driven machine learning algorithms and granular campaign management capabilities, the Amobee platform delivers maximum performance against advertiser.

amobee Appoints Adam Wade as Business Director

amobee announced the appointment of Adam Wade, a digital media veteran, to the position of Business Director, based in Sydney, Australia. In this role, Adam will be responsible for accelerating [a•mo•bee]'s business growth in 2015 by driving strategic planning and implementation to ensure the company continues on its upward trajectory as the leader in digital marketing. With over 13 years of experience in digital media at agencies in London and Sydney, Wade most recently served as Digital Director at Carat for over six years.

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