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October 10, 2015 12:56 PM ET

Internet Software and Services

Company Overview of Amobee, Inc.

Company Overview

Amobee, Inc., a digital marketing technology company, provides data-driven solutions for agencies and brands worldwide. The company offers Amobee INK, a cloud-based and cross device audience targeting technology that addresses the limitations of the antiquated cookie and other solutions that rely on a single-ID for audience targeting; and Amobee Brand Intelligence that provides monitoring of brand and product market position, related trends and sentiment, ecosystem, and relevant consumer interests using real-time and historical data from across the digital ecosystem. It deploys its solutions through various channels, including display, video, mobile, email, social, content ads, and 3D. Amobe...

950 Tower Lane

Suite 2000

Foster City, CA 94404

United States

Founded in 2005





Key Executives for Amobee, Inc.

Chief Executive Officer and Director
Co-Founder and Vice Chairman
Chief Financial Officer
Age: 45
Senior Vice President of Global Publisher Solutions
Compensation as of Fiscal Year 2015.

Amobee, Inc. Key Developments

4INFO Adds New Partners to Meet Rapid Growth

4INFO announced it has signed seven new partners to further expand the firm’s leadership in providing national brand advertisers access to data with unprecedented scale and accuracy in mobile. Agreements signed over the past few months include consumer data providers, ad effectiveness measurement solutions, and inventory partnerships that leverage 4INFO’s patented mobile technology to precisely deliver targeted advertising to 152 million mobile devices tied to 101 million U.S. households in a privacy-protected manner. New data measurement partnerships leverage 4INFO’s ability to tie mobile ad impressions to unique households to measure campaign sales lift. The company recently signed consumer data targeting and measurement partnerships with industry leaders, including: Experian Marketing Services, Datamyx, Nielsen (Nielsen Buyer Insights), 4INFO also signed inventory exchange partnerships, including: Rubicon Project, PubMatic, Smaato and Amobee.

Amobee Appoints Liam Walsh as Managing Director, Australia

Amobee has announced the appointment of Liam Walsh as Managing Director, ANZ. In this role, Liam will bring sixteen years of digital marketing experience to Amobee and will build on existing milestones the company has established with ongoing campaigns and clients such as Optus. As Amobee continues to develop its technology-driven digital marketing solutions, Liam will be responsible for managing new business opportunities and expanding strategic partnerships in both the Australia and New Zealand territories. Prior to joining Amobee he was General Manager of Sales and Commercial for Fairfax Digital, before moving onto Microsoft Advertising as Managing Director.

Amobee Launches Advanced Video View ability and Brand Safety Technology

Amobee announced the launch of its proprietary, new video view ability and brand safety technology (VVBS) that will allow Amobee to determine if an ad would be viewable prior to serving the ad, resulting in greater efficiency and brand safety. This enhancement to the cross channel Amobee DSP leverages first party, pre-serve and post-serve data to decide if a video ad meets with standards established by the Media Rating Council (MRC). Amobee's new technology guarantees that an advertiser will only pay for impressions if at least 50% of the video ad is visible on a consumer's screen for two consecutive seconds or more, without relying on third party data. Amobee's VVBS technology determines prior to serving an ad if the video player is iframed among other key indicators to give advertisers even more power to protect their brands from fraudulent inventory to ensure brand safety and view ability. Amobee DSP is the smartest way to buy media across all channels. With sophisticated data-driven machine learning algorithms and granular campaign management capabilities, the Amobee platform delivers maximum performance against advertiser.

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