April 30, 2017 10:18 AM ET

Internet Software and Services

Company Overview of Amobee, Inc.

Company Overview

Amobee, Inc., a digital marketing technology company, provides data-driven solutions for agencies and brands worldwide. The company offers Amobee INK, a cloud-based and cross device audience targeting technology that addresses the limitations of the antiquated cookie and other solutions that rely on a single-ID for audience targeting; Amobee Impact that features a range of mobile and cross device advertising formats that deliver consumer engagement; and Amobee Brand Intelligence that provides monitoring of brand and product market position, related trends and sentiment, ecosystem, and relevant consumer interests using real-time and historical data from across the digital ecosystem. It deploy...

950 Tower Lane

Suite 2000

Foster City, CA 94404

United States

Founded in 2005





Key Executives for Amobee, Inc.

Chief Executive Officer and President
Co-Founder and Vice Chairman
Chief Financial Officer
Age: 46
Senior Vice President and Managing Director for EMEA Advertising Solutions
Managing Director
Compensation as of Fiscal Year 2016.

Amobee, Inc. Key Developments

Amobee Appoints Kim Perell as CEO

Amobee announced that Kim Perell has been appointed to Chief Executive Officer, as current CEO Mark Strecker steps down to pursue new opportunities. Kim Perell currently serves as Amobee's President, responsible for managing all of Amobee's worldwide business units, product lines, and technology development and has played a key role in driving the company's global growth and industry leadership. Perell was formerly the CEO of Adconion Direct, which was acquired in 2014 by Amobee.

Amobee Announces Appointment of Todd Chu as Senior Vice President, Global Operator Innovation

Amobee has announced the appointment of data and technology expert, Todd Chu, to the position of Senior Vice President, Global Operator Innovation. Chu will be charged with leading Amobee's new product offerings that are driven by and utilize telecommunications operator assets. In his role at Amobee, Chu will lead the Solutions Architecture team, delivering marketing and advertising technology stack services, and developing the product map for Amobee's data relationships with service providers. Chu will also work with the company's global business development team to advance its proprietary Amobee Brand Intelligence solutions. Chu was most recently SVP of Global Innovation at Signal, an identity management provider, where he was an early member of the founding team. With over 15 years of senior leadership experience in the digital marketing industry, Chu also held positions at aQuantive and DoubleClick.

Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset

Amobee announced the launch of Amobee Triggers, a new solution enabling marketers to automate digital campaigns around real-time online and offline data signals. In alignment with the company's future-forward approach to marketing technology and digital advertising solutions. Airbnb, The Economist and L'Oreal Men's Expert are among Amobee's clients in the UK that have achieved increased conversion rates and brand uplift using Amobee Brand Intelligence and trending consumer data, where spikes in engagement and consumption informed real-time media activations. Amobee Foundational Triggers provides marketers the ability to launch campaigns based on these data signals: Weather: specific weather conditions or changes; ports: scores, overtime, wins/losses, trends around players or teams; Financial Conditions: changes in the stock market and financial events.

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