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February 13, 2016 3:42 PM ET


Company Overview of Catalina Marketing Corporation Inc.

Company Overview

Catalina Marketing Corporation Inc. provides digital media solutions for the consumer packaged goods (CPG) industry. The company enables users to purchase through mobile, online, and in-store networks. It delivers advertising messaging and promotions based on shopper purchase insights via mobile phones and devices. The company’s network spans digital, in-store, and mobile channels driving measured lift and loyalty CPG brand manufacturers and retailers. Its in-store mobile commerce platform enables CPG retailers to incorporate scan and bag, asset protection, personalized digital media, and location-aware engagement into their existing mobile applications. The company serves grocery, drug, and...

200 Carillon Parkway

St. Petersburg, FL 33716

United States

Founded in 1983

1,200 Employees





Key Executives for Catalina Marketing Corporation Inc.

Chief Executive Officer and Director
Age: 57
Chief Financial Officer and Executive Vice President
Age: 51
Executive Vice President of Global Operations
Age: 56
President of Catalina U.S.
Chief Technology Officer and Executive Vice President
Age: 62
Compensation as of Fiscal Year 2015.

Catalina Marketing Corporation Inc. Key Developments

Catalina Appoints Ben Sprecher as Executive Vice President and Chief Product Officer

Catalina announced the appointment of Ben Sprecher as Executive Vice President and Chief Product Officer. Sprecher heads Catalina's global product organization, responsible for product innovation and strategy, and management of the product portfolio. Sprecher comes to Catalina from Google, where he worked on product and go-to-market strategy, and developed key digital promotion and mobile payments partnerships as a leader on the Commerce team.

Catalina Appoints Shelly Schaffer as Executive Vice President and Chief Financial Officer

Catalina announced that Shelly Schaffer has been appointed Executive Vice President and Chief Financial Officer. Schaffer brings over 20 years of financial, operational, strategic and investor-related experience with global companies, including Yahoo!, Coca Cola, Nestle and Mercury Interactive, to her new role leading worldwide financial functions, strategy and corporate development for Catalina. Schaffer comes to Catalina from Simply Hired Inc., where she served as EVP and CFO, overseeing finance, legal and talent operations. Previously she served as EVP and CFO at; VP of Corporate Operations Finance at Yahoo! Inc.; and in a variety of financial roles of increasing responsibility for Mercury Interactive, which was acquired by Hewlett Packard during her tenure.

Catalina Appoints Dak Liyanearachchi as Chief Data Officer of the Global Business

Catalina announced the appointment of Dak Liyanearachchi to chief data officer of the global business. In this role, Liyanearachchi will oversee Catalina’s insights and analytics group, leveraging the database of shopper purchase history to provide unique insight into consumer behavior. Using Catalina’s data and insights, Liyanearachchi and his team will execute high-ROI omnichannel campaigns for retail and brand customers globally. Prior to his role as chief data officer, Liyanearachchi served as senior vice president of global data and analytics for Catalina. In the five years since joining the company, Dak has been responsible for developing Catalina’s U.K. business through data innovation.

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