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August 31, 2015 6:53 PM ET


Company Overview of Catalina Marketing Corporation Inc.

Company Overview

Catalina Marketing Corporation Inc. provides digital media solutions for the consumer packaged goods (CPG) industry. The company enables users to purchase through mobile, online, and in-store networks. It delivers advertising messaging and promotions based on shopper purchase insights via mobile phones and devices. The company’s network spans digital, in-store, and mobile channels driving measured lift and loyalty CPG brand manufacturers and retailers. Its in-store mobile commerce platform enables CPG retailers to incorporate scan and bag, asset protection, personalized digital media, and location-aware engagement into their existing mobile applications. The company serves grocery, drug, and...

200 Carillon Parkway

St. Petersburg, FL 33716

United States

Founded in 1983

1,200 Employees





Key Executives for Catalina Marketing Corporation Inc.

Chief Executive Officer and Director
Age: 57
Interim Chief Financial Officer and Executive Vice President
Age: 54
Executive Vice President of Global Operations
Age: 56
President of Catalina U.S.
Chief Technology Officer and Executive Vice President
Age: 62
Compensation as of Fiscal Year 2015.

Catalina Marketing Corporation Inc. Key Developments

Catalina Appoints Dak Liyanearachchi as Chief Data Officer of the Global Business

Catalina announced the appointment of Dak Liyanearachchi to chief data officer of the global business. In this role, Liyanearachchi will oversee Catalina’s insights and analytics group, leveraging the database of shopper purchase history to provide unique insight into consumer behavior. Using Catalina’s data and insights, Liyanearachchi and his team will execute high-ROI omnichannel campaigns for retail and brand customers globally. Prior to his role as chief data officer, Liyanearachchi served as senior vice president of global data and analytics for Catalina. In the five years since joining the company, Dak has been responsible for developing Catalina’s U.K. business through data innovation.

Catalina Appoints Todd Morris to President of its U.S. Business

Catalina announced the appointment of Todd Morris to president of its U.S. business. In this role, Morris is responsible for all aspects of Catalina's U.S. business, including strategy, innovation, client relationships and business growth. Prior to his appointment to president, Morris served as executive vice president of corporate development and marketing, which included leading the company's sale to Berkshire Partners. In the ten years prior, Morris was responsible for the strategic leadership of Catalina's U.S. go-to-market organization for CPG retailers and brands, driving record growth and expansion for the company.

Catalina Appoints Steven Rubinow as Executive Vice President and Chief Technology Officer

Catalina announced the appointment of Steven Rubinow to lead its global technology function. In his role as executive vice president and chief technology officer, Rubinow is responsible for continuously strengthening the company's global enterprise architecture through technology development, implementation and operation. Prior to joining the company, Rubinow served as CIO of Thomson Reuters.

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