October 26, 2016 6:51 AM ET


Company Overview of Catalina Marketing Corporation Inc.

Company Overview

Catalina Marketing Corporation Inc. provides personalized digital media solutions for consumer packaged goods (CPG), agencies, and retail industry. It provides personalized and measurable campaigns that connect shoppers to CPG brands and retailers. The company also targets consumers via the digital channel, such as mobile, online, and in-store media networks. In addition, it provides promotions and messages based on the shopper’s purchase insights. The company was founded in 1983 and is based in St. Petersburg, Florida. It has operations in the United States, the United Kingdom, the Netherlands, Japan, Italy, Germany, France, and Belgium.

200 Carillon Parkway

St. Petersburg, FL 33716

United States

Founded in 1983

1,200 Employees





Key Executives for Catalina Marketing Corporation Inc.

Interim Chief Executive Officer and Director
Chief Financial Officer and Executive Vice President
Age: 52
Executive Vice President of Global Operations
President of Catalina International
President of Catalina U.S.
Compensation as of Fiscal Year 2016.

Catalina Marketing Corporation Inc. Key Developments

Catalina Appoints Ben Sprecher as Executive Vice President and Chief Product Officer

Catalina announced the appointment of Ben Sprecher as Executive Vice President and Chief Product Officer. Sprecher heads Catalina's global product organization, responsible for product innovation and strategy, and management of the product portfolio. Sprecher comes to Catalina from Google, where he worked on product and go-to-market strategy, and developed key digital promotion and mobile payments partnerships as a leader on the Commerce team.

Catalina Appoints Shelly Schaffer as Executive Vice President and Chief Financial Officer

Catalina announced that Shelly Schaffer has been appointed Executive Vice President and Chief Financial Officer. Schaffer brings over 20 years of financial, operational, strategic and investor-related experience with global companies, including Yahoo!, Coca Cola, Nestle and Mercury Interactive, to her new role leading worldwide financial functions, strategy and corporate development for Catalina. Schaffer comes to Catalina from Simply Hired Inc., where she served as EVP and CFO, overseeing finance, legal and talent operations. Previously she served as EVP and CFO at Support.com; VP of Corporate Operations Finance at Yahoo! Inc.; and in a variety of financial roles of increasing responsibility for Mercury Interactive, which was acquired by Hewlett Packard during her tenure.

Catalina Appoints Dak Liyanearachchi as Chief Data Officer of the Global Business

Catalina announced the appointment of Dak Liyanearachchi to chief data officer of the global business. In this role, Liyanearachchi will oversee Catalina’s insights and analytics group, leveraging the database of shopper purchase history to provide unique insight into consumer behavior. Using Catalina’s data and insights, Liyanearachchi and his team will execute high-ROI omnichannel campaigns for retail and brand customers globally. Prior to his role as chief data officer, Liyanearachchi served as senior vice president of global data and analytics for Catalina. In the five years since joining the company, Dak has been responsible for developing Catalina’s U.K. business through data innovation.

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