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February 13, 2016 6:58 AM ET

Electronic Equipment, Instruments and Components

Company Overview of SMARTRAC N.V.

Company Overview

SMARTRAC N.V. develops, manufactures, and supplies radio frequency identification (RFID) and NFC transponders and inlays primarily in Europe, Asia, North America, and Latin America. The transponder is an electronic device with an integrated contactless chip and an antenna for contactless identification. The company’s Security segment manufactures and sells RFID transponders carrying microchips with high security features, such as data encryption, controlled data access, and mutual authentication, for use in applications, including e-passports, e-national ID cards, electronic driver’s licenses and electronic visa documents, e-health cards, e-social security cards, and e-permanent resident car...

Strawinskylaan 851

Amsterdam,  1077 XX


Founded in 2000

3,587 Employees


31 20 305 0150


31 20 305 0155

Key Executives for SMARTRAC N.V.

Chairman of Management Board, Chief Executive Officer and Chief Financial Officer
Age: 43
Co-Founder and Vice Chairman of Supervisory Board
Age: 53
Founder of Neology Inc, Chief Executive Officer of Neology Inc and President of Neology Inc
Group Chief Operations Officer and Member of Management Board
Age: 42
Head of Corporate Communications & Marketing and Vice President
Compensation as of Fiscal Year 2015.

SMARTRAC N.V. Key Developments

SMARTRAC Launches Two New RFID Inlays Based on Impinj Monza R6

SMARTRAC announced the launch of two new RFID inlays for the retail industry, both based on the high-performance Impinj Monza R6 chip The new designs offer faster writing speed, greater backscatter strength, parallel encoding capabilities and increased read- and write-sensitivity. Their performance makes them ideally suited for large-scale deployment in the supply chain. The second new product, the SMARTRAC MiniWeb inlay, comes with an antenna design size of 42x16mm. This Europe-focused top-quality product allows customers to meet high-performance requirements for new end-use applications, and tight performance distribution. The inlay has passed ARC category K requirements for ETSI retail performance, as defined by the Auburn RFID Research Center.

Smartrac Technology Group Announces Executive Changes

Smartrac Technology Group announced change of leadership for SMARTRAC's Management Board. SMARTRAC's Chief Executive Officer (CEO) and Chairman of the Management Board, Clemens Joos, has decided to resign from his position with immediate effect. The Supervisory Board has appointed Christian Uhl, currently the company's Chief Financial Officer (CFO), as CEO and Chairman of the Management Board with immediate effect. Christian Uhl will retain the position of CFO until a replacement is appointed. Prior to joining SMARTRAC, he was a Principal of Roland Berger Strategy Consultants'Competence Centre for Restructuring and Corporate Finance.

Atmel Corporation and Smartrac Collaborate on Animal ID Applications

Atmel Corporation and SMARTRAC announced their cooperation to market low-frequency (LF) transponders and inlays for animal identification globally. The Atmel ATA5575M2 RFID IC supports ISO11784 and ISO11785 standards, using the FDX-A and FDX-B formats for animal identification. It is the only RFID solution available that supports FDX-A, the animal identification standard using full duplex 125 KHz technology with FSK modulation. SMARTRAC selected the Atmel ATA5575 because it supports both aforementioned technologies in a single, flexible integrated device. SMARTRAC's LF transponders and inlays operate between 125 KHz and 134.2 KHz, offering high resistance against external interference and delivering excellent performance, even in the most rugged environments.

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