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May 22, 2015 9:27 AM ET

Internet Software and Services

Company Overview of Internet Brands, Inc.

Company Overview

Internet Brands, Inc. is an integrated online media and software services organization that operates a portfolio of consumer Websites and provides a range of Web presence services to SMB and enterprise clients with a focus on automotive, health, legal, home/travel, and diversified media vertical markets. It also provides cloud-based patient engagement and digital marketing solutions to dental and orthodontic industries. Internet Brands, Inc. was formerly known as CarsDirect.com, Inc. and changed its name to Internet Brands, Inc. in May 2005. The company was founded in 1998 and is based in El Segundo, California. Internet Brands, Inc. operates as a subsidiary of Micro Holding Corp.

909 North Sepulveda Boulevard

11th Floor

El Segundo, CA 90245

United States

Founded in 1998

553 Employees

Phone:

310-280-4000

Fax:

310-280-4868

Key Executives for Internet Brands, Inc.

Chief Executive Officer, President and Director
Age: 51
Chief Financial Officer and Principal Accounting Officer
Age: 40
Chief Operating Officer
Chief Executive Officer of Autodata Solutions Company and President of Autodata Solutions Company
Age: 52
Chief Technology Officer
Age: 39
Compensation as of Fiscal Year 2014.

Internet Brands, Inc. Key Developments

Internet Brands, Inc.'s iMatrix Reveals New Web Marketing Services for Dermatologists

iMatrix, a division of Internet Brands, Inc., unveiled new online dermatology marketing solutions, including professionally designed websites, social media management, video marketing, Pay-Per-Click advertising, and a comprehensive SEO/SEM service called Dominator created specifically for dermatology professionals. According to a company representative, the newly released online marketing services were designed to provide dermatologists with the essential tools to reach a broader audience of potential dermatology patients online and increase expansion into local markets. Dermatologists now have a new outlet for experienced, internet marketing services and resources. The newly crafted services sold and serviced by iMatrix are branded as Starter, Social, Media, Velocity, and Dominator. According to iMatrix, the essential component of the Starter Service is a professionally designed website that is optimally structured for search engines and a great user experience. The next level of service is the Social Service, which is managed social media for dermatologists, along with the professional website. Building on the Social Service is the Media Service which consists of a customizable website, social media management, and video marketing for dermatologists. The two levels of web marketing services provided for dermatologists are simply known as Velocity and Dominator. Velocity builds on all the assets available in Starter, Social, and Media with geo-targeted pay-per-click (PPC) ads and retargeting campaigns set-up by a Google AdWords Certified Professional. The advanced service offered by iMatrix is Dominator and is named as such because it includes a professionally optimized website, managed social media pages, HD video and video ads, PPC, and advanced SEO and SEM provided by an experienced Google AdWords Certified Account Manager.

LexisNexis Legal & Professional and Internet Brands to Form Joint Venture

LexisNexis Legal & Professional and Internet Brands announced that they would form a joint-venture, bringing together the strengths of the LexisNexis Martindale-Hubbell internet marketing solutions business, including the leading Lawyers.com consumer website, with Internet Brands' online marketing services for lawyers through its Nolo legal division. The joint venture will continue to offer its customers a broad suite of marketing solutions, including website hosting, lead generation, and online listings. LexisNexis will contribute its Martindale-Hubbell online marketing solutions and Lawyers.com businesses. Internet Brands will utilize its technology platform and online marketing expertise to manage the joint venture. The transaction is expected to close during fourth quarter of 2013.

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