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October 13, 2015 8:12 AM ET


Company Overview of Captivate Network, Inc.

Company Overview

Captivate Network, Inc. provides customized digital media services for advertisers, property managers, and viewers. The company’s solutions for advertisers include Smart Media, a solution for data insertion, data triggering, customized screen presentation, custom animation, and geo tagging; and content adjacency, and custom and native content solutions for finance, automotive, travel, technology, telecommunications, business services, insurance, and over the counter sectors. The company’s solutions for property managers include delivering information and tenant communication solutions through elevator and lobby screens. In addition, it provides news, business, sports, and lifestyle content t...

1350 Broadway

Suite 2400

New York, NY 10018

United States

Founded in 1997





Key Executives for Captivate Network, Inc.

Chief Executive Officer and Director
Age: 55
Co-Founder and Executive Vice President of Operations
Chief Financial Officer
Chief Executive Officer of Weather Com
Age: 58
President of CNN Interactive and Editor In Chief of CNN Interactive
Compensation as of Fiscal Year 2015.

Captivate Network, Inc. Key Developments

Captivate Adds Two Office Buildings to Media Network in Canada

Captivate announced that it has added two major office buildings to its media network in Canada and signed a renewal agreement with Cadillac Fairview covering 12 office buildings in Toronto, Vancouver and Calgary. The company also said it is finalizing agreements with several additional buildings to become part of its Canadian footprint before the end of the year. Joining Captivate's Canadian media network are the 30-story RBC Waterpark 3 on Queens Quay, managed by Oxford Properties Group and serving as the national headquarters for RBC Royal Bank, and the 26-story Deloitte Tower in Montreal, a Cadillac Fairview property. Among the 12 buildings that comprise the Cadillac Fairview renewal agreement are TD Bank Tower in Toronto, HSBC Bank's headquarters in Vancouver and the Shell Centre in Calgary. Cadillac Fairview oversees a portfolio of prime office properties and regional shopping centers totaling nearly 50 million square feet and valued at over $20 billion.

Captivate Unveils Rebrand of Elevator and Lobby Screen Networks

Captivate has unveiled an innovative, contemporary content presentation to increase engagement with a captivated audience of upscale, hard-to-reach business professionals and drive value for advertising and commercial real estate partners. The on-screen enhancements introduce new features and functionality including a redesign of the viewers most popular destination, the time and temperature window. This feature now consists of a background sky that dynamically changes to reflect current weather conditions and a cityscape to reinforce Captivate's unique positioning in more than 1,800 premier office buildings across North America's top urban markets. The window also expands to include finance, weather and sports news, and now remains on-screen during full-screen, non-advertising content. All enhancements combine to deliver a more valuable viewer experience. The upgrades take effect March 2, 2015 and occur against the backdrop of strong growth in 2014 including expansion into new markets and 220% viewership growth over the past five years, resulting in 12 million unique monthly viewers. The rebranding announcement comes just under one year since the company's acquisition of Office Media Network. The next generation of Captivate underscores ongoing innovations and strategic partnerships focused on driving value and expanding engagement opportunities with the Captivate audience: An increase in full-screen and rich-media content, creating a more engaging presentation with layouts reflecting modernized designs. An extended agreement positioning The Wall Street Journal as the preferred business news provider across the elevator network. Expanded content offerings on the lobby network through 100+ best-in-class content providers. Captivate Concierge, a full service building solution, enabling property managers to tailor and enhance the Captivate Experience. Mobile campaign extensions via a partnership with xAd, the global location marketplace.

Captivate Network Forms Strategic Partnership with xAd to Provide Multi-Screen, Location-Based Marketing Solution

Captivate Network has formed a strategic partnership with xAd to help advertisers reach affluent and elusive professionals at multiple touch-points throughout the workday. This alliance provides advertisers with an additional platform to engage Captivate's valuable at-work audience at the point of consideration and conversion. Through complementary mobile display ads targeted at Captivate buildings, brand messaging is reinforced to professionals who have been exposed to Captivate's in-office elevator screens and lobby displays. Ad delivery is 100% location-verified, based on the longitude and latitude of Captivate's 1,800 office buildings in the US and Canada. xAd brings Captivate's clients the ability to not only amplify their advertising message through mobile devices but to provide viewers with a means to interact and respond. Soft-launched in August 2014, this innovative service has piqued the interest of media agencies and Captivate has already activated this mobile-targeting campaign extension for select clients. The partnership between Captivate and xAd brings advertising clients an integrated solution that fully engages an audience of high-value, hard-to-reach professionals.

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