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May 29, 2015 5:42 PM ET


Company Overview of Captivate Network, Inc.

Company Overview

Captivate Network, Inc., a digital media company, engages in delivering customized and actionable information to on-the-go professionals in North America. It operates elevator displays in its office tower and suburban networks; and provides news, business, sports, and lifestyle content through its networks. The company also provides advertising solutions, including onscreen advertising, content sponsorship, campaign measurement, user-generated content, social media extensions, targeting, contests and sweepstakes, and online and mobile extensions. In addition, it offers Captivate Concierge, a tenant communication solution that enables users to stay connected with their tenants through customi...

1350 Broadway

Suite 2400

New York, NY 10018

United States

Founded in 1997





Key Executives for Captivate Network, Inc.

Chief Executive Officer and Director
Age: 54
Co-Founder and Senior Vice President of Business Operations
Chief Financial Officer
Chief Executive Officer of Weather Com
Age: 57
President of CNN Interactive and Editor In Chief of CNN Interactive
Compensation as of Fiscal Year 2014.

Captivate Network, Inc. Key Developments

Captivate Unveils Rebrand of Elevator and Lobby Screen Networks

Captivate has unveiled an innovative, contemporary content presentation to increase engagement with a captivated audience of upscale, hard-to-reach business professionals and drive value for advertising and commercial real estate partners. The on-screen enhancements introduce new features and functionality including a redesign of the viewers most popular destination, the time and temperature window. This feature now consists of a background sky that dynamically changes to reflect current weather conditions and a cityscape to reinforce Captivate's unique positioning in more than 1,800 premier office buildings across North America's top urban markets. The window also expands to include finance, weather and sports news, and now remains on-screen during full-screen, non-advertising content. All enhancements combine to deliver a more valuable viewer experience. The upgrades take effect March 2, 2015 and occur against the backdrop of strong growth in 2014 including expansion into new markets and 220% viewership growth over the past five years, resulting in 12 million unique monthly viewers. The rebranding announcement comes just under one year since the company's acquisition of Office Media Network. The next generation of Captivate underscores ongoing innovations and strategic partnerships focused on driving value and expanding engagement opportunities with the Captivate audience: An increase in full-screen and rich-media content, creating a more engaging presentation with layouts reflecting modernized designs. An extended agreement positioning The Wall Street Journal as the preferred business news provider across the elevator network. Expanded content offerings on the lobby network through 100+ best-in-class content providers. Captivate Concierge, a full service building solution, enabling property managers to tailor and enhance the Captivate Experience. Mobile campaign extensions via a partnership with xAd, the global location marketplace.

Captivate Network Forms Strategic Partnership with xAd to Provide Multi-Screen, Location-Based Marketing Solution

Captivate Network has formed a strategic partnership with xAd to help advertisers reach affluent and elusive professionals at multiple touch-points throughout the workday. This alliance provides advertisers with an additional platform to engage Captivate's valuable at-work audience at the point of consideration and conversion. Through complementary mobile display ads targeted at Captivate buildings, brand messaging is reinforced to professionals who have been exposed to Captivate's in-office elevator screens and lobby displays. Ad delivery is 100% location-verified, based on the longitude and latitude of Captivate's 1,800 office buildings in the US and Canada. xAd brings Captivate's clients the ability to not only amplify their advertising message through mobile devices but to provide viewers with a means to interact and respond. Soft-launched in August 2014, this innovative service has piqued the interest of media agencies and Captivate has already activated this mobile-targeting campaign extension for select clients. The partnership between Captivate and xAd brings advertising clients an integrated solution that fully engages an audience of high-value, hard-to-reach professionals.

Jim Harris to Join Captivate Network, Inc.'s Advisory Board

Captivate Network has agreed to acquire Office Media Network in a cash-and-stock deal that would merge two digital signage companies. Both Captivate Network and Office Media Network offer advertising services on digital signage located in office buildings. Jim Harris, founder and CEO of Office Media Network, will join Captivate's advisory board to help facilitate the integration and will work closely with Captivate's senior leadership team on network development and new business opportunities.

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