July 21, 2017 9:44 AM ET

Diversified Consumer Services

Company Overview of Redbox Automated Retail, LLC

Company Overview

Redbox Automated Retail, LLC operates a network of self-service kiosks that offer new-release movies’ DVDs and Blu-ray discs, and video game rentals. It operates kiosks at grocery, drug, and convenience stores, as well as select Walgreens, Walmart, and McDonald’s locations in the United States. The company was founded in 2002 and is based in Oakbrook Terrace, Illinois. Redbox Automated Retail, LLC operates as a subsidiary of Coinstar, LLC.

One Tower Lane

Suite 900

Oakbrook Terrace, IL 60181

United States

Founded in 2002





Key Executives for Redbox Automated Retail, LLC

Chief Executive Officer and President
Age: 41
Senior Vice President of Finance
Chief of Content
Senior Vice President of Content
Age: 47
Senior Vice President, New Business, Strategy and Innovation
Compensation as of Fiscal Year 2017.

Redbox Automated Retail, LLC Key Developments

Redbox Expands Availability of Low-Cost Movie and Game Rentals to Communities Nationwide with 1,500 New Locations Planned in 2017

Redbox announced the company's plans to deliver greater access to Redbox® kiosks with the addition of 1,500 net new rental kiosks in 2017, and more planned for 2018. The expansion is already underway, with more than 300 kiosks placed in the first quarter alone. With this year's expansion, the company will have more than 41,500 kiosks nationwide, a total larger than the number of Starbucks' and McDonald's locations in the U.S. combined. In addition, the company shared new survey results showing Americans' perspectives on affordable family entertainment choices. Based on data from the National Association of Theater Owners, the average cost for a family to purchase four movie tickets in 2016 was $34.60, which excludes concessions. This compares to a $1.50 a night DVD rental from the company for a family movie night. Additionally, cable companies that offer new release movies with their monthly subscription fee generally charge an additional $4.99-$5.99, or three to four times more than the company, to rent the exact same movie title.

Redbox Appoints Ash Eldifrawi as Chief Marketing and Customer Experience Officer

Redbox announced the appointment of Ash Eldifrawi as the company's Chief Marketing and Customer Experience Officer. Prior to Redbox, he served as Chief Commercial Officer at Gogo, where he joined in 2010 after serving as CMO at Hayneedle.

Redbox and Paramount Home Media Distribution Announce New Distribution Agreement

Redbox announced a new distribution agreement for 2017 with Paramount Home Media Distribution, ensuring consumers have access to Paramount titles on DVD and Blu-ray Disc® the same day they are available in stores.

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Recent Private Companies Transactions

Private Placement
September 30, 2016

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