April 28, 2017 1:57 AM ET

Internet and Direct Marketing Retail

Company Overview of Fanatics, Inc.

Company Overview

Fanatics, Inc. operates retails licensed sports merchandise in the United States. It also provides e-commerce and fulfillment services that include Website platform development, secure shopping solutions, expertise in merchandising and fulfillment, advanced digital marketing, and licensing and manufacturing to various brands in the sports industry. The company offers products through its online, mobile, and physical stores. Fanatics, Inc. was formerly known as Football Fanatics, Inc. and changed its name to Fanatics, Inc. in June 2011. The company was founded in 1995 and is based in Jacksonville, Florida with additional offices in the United States. As of June 17, 2011, Fanatics, Inc. operat...

5245 Commonwealth Avenue

Suite 200

Jacksonville, FL 32254

United States

Founded in 1995





Key Executives for Fanatics, Inc.

Chief Executive Officer and Director
Age: 47
Executive Chairman
Age: 43
Chief Financial Officer
Age: 50
Senior Vice President of Operations
Compensation as of Fiscal Year 2016.

Fanatics, Inc. Key Developments

Fanatics Appoints Glen Giovanucci as Vice President of Retail Sales for Fanatics Branded

Fanatics announced that Glen Giovanucci has been named vice president of retail sales for Fanatics Branded, the company's in-house merchandise division that produces a wide array of t-shirts, hats, jerseys and many other fan apparel items as well as hot-market products around championships and sports' biggest moments. Giovanucci, who will report to Fanatics Branded president Raphael Peck, will work closely with retailers across all channels to provide high level service and support on the behalf of the company's rapidly growing in-house merchandise division, which serves as an official licensee for all major sports leagues as well as hundreds of professional and collegiate teams. He will be based out of Fanatics' new Silicon Valley West Coast headquarters in San Mateo, CA. Giovanucci has extensive sales leadership experience working inside the licensed sports industry, including senior level roles with PUMA, Reebok International and most recently with the Adidas Group, where he was the senior vice president of sales and marketing for their Sports Licensing Division after their acquisition of Reebok. Prior to joining Fanatics, Glen was senior vice president of sales for Iron Mountain, a physical/digital information management solutions and storage company.

Fanatics Expands Operations with New Distribution Center

Fanatics has signed a lease for a 108-acre distribution center in North Las Vegas, a property that's being developed by VanTrust Real Estate LLC. Fanatics will be renting 400,000 square feet in the completed distribution center that will eventually be a six-building development with two million square feet of space. This will bring 200 more employees to Fanatics' payroll. The company is looking to expand its distribution capabilities, particularly on the west coast.

Churchill Downs Inc. Signs Exclusive Multi-Year Agreement with Fanatics Inc

Churchill Downs Inc. has signed a major partnership to boost its retail profile for the Kentucky Derby. The company has signed an exclusive multi-year agreement with Fanatics Inc. to operate its online merchandising as well as its on-site retail at Churchill Downs Racetrack for Kentucky Derby week, starting this year. Through this partnership with Churchill Downs, Fanatics plans to drastically expand the merchandise selection for Churchill Downs. It also will enlarge the retail footprint at Churchill Downs Racetrack by adding new retail locations and more 'walk-in' shopping experiences. The release said new products will include merchandise for women and children, collectibles and autographed memorabilia. The agreement also has a licensing element, allowing Fanatics to design collectibles and apparel for Churchill Downs and the Kentucky Derby.

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