February 21, 2017 5:49 PM ET

Internet Software and Services

Company Overview of SurveyMonkey Inc.

Company Overview

SurveyMonkey Inc. provides Web-based survey solutions to Fortune 100 companies, other businesses, academic institutions, organizations, and individuals worldwide. The company operates an online survey and data insights platform that enables users to create polls and survey questionnaires in the areas of customer satisfaction, market research, event planning, education, and employee engagement and job satisfaction. Its platform enables users to create customized survey questions, distribute questionnaire on the Web, and collect responses in real-time; and helps them to turn survey data into insights and create professional reports. The company also provides Election Tracking, a real-time self...

101 Lytton Avenue

Palo Alto, CA 94301

United States

Founded in 1999





Key Executives for SurveyMonkey Inc.

Chief Executive Officer and Director
Age: 42
Age: 47
Founder and Director
Chief Financial Officer and Chief Operating Officer
CRO and Senior Vice President
Compensation as of Fiscal Year 2016.

SurveyMonkey Inc. Key Developments

SurveyMonkey Appoints Tom Hale as President

SurveyMonkey announced the appointment of Tom Hale as President. Mr. Hale will oversee engineering, product, product marketing, user experience and growth at SurveyMonkey. Mr. Hale will focus on scaling the company’s core subscription platform, creating a more collaborative, personalized product experience and driving international expansion. Additionally, he will spearhead the development of new offerings and data solutions that allow customers to do more with survey data, like SurveyMonkey’s content creation product TechValidate. Mr. Hale has held senior leadership positions in high-growth enterprise, consumer and developer-focused companies. Most recently, he served as Chief Operating Officer at HomeAway.

SurveyMonkey Launches Election Tracking Product

SurveyMonkey unveiled Election Tracking, a real-time, self-serve polling product that will allow subscribers to have unprecedented access to polling data for the 2016 U.S. Presidential, Senate and Gubernatorial elections. The company is taking a major step forward in the insights industry by offering this polling platform of the future. The product leverages the more than 10,000 interviews collected every week to give customers unparalleled, easy-to-use tools to understand what is shaping up to be the election of a lifetime. In all, SurveyMonkey will interview about 2 million voters, with respondents randomly selected from the more than 90 million responses the platform receives every month. In addition to national data, the product includes state-level data in battleground states, and in the 34 states with Senate races and 12 states electing governors this fall. The platform provides real-time, one-click analysis by: Crosstabs: By gender, age, race, white evangelical, education, income, party ID, ideology, geography are standard. Customization available. Weighting: By Census Bureau & Bureau of Labor Statistics’ Current Population Survey. Customization available. Filters: By state and week. SurveyMonkey Election Tracking is the latest in opinion polling and data initiatives for the company.

SurveyMonkey Launches Mobile App Insights Platform SurveyMonkey Intelligence

SurveyMonkey launched SurveyMonkey Intelligence, a mobile app insights platform. The new product expands the company’s existing data businesses, offering data and critical insights on more than a thousand mobile apps and the overall app economy to customers. With SurveyMonkey Intelligence, app publishers can benchmark key metrics, track competitors, improve due diligence, and discover emerging mobile trends in order to make smarter business decisions. SurveyMonkey Intelligence was created through the acquisition and incubation of Renzu. As app developers, their frustration in trying to get competitive app data led them to create Renzu. They set out to provide everyone --from first-time entrepreneurs to investors and marketers -- access to quality mobile app data. SurveyMonkey Intelligence creates a new branch of SurveyMonkey’s data business, offering customers granular data around mobile usage, revenue, and churn at an accessible price point. Mobile metric data currently provided by SurveyMonkey Intelligence includes: Usage and retention data:active users (weekly or monthly), user engagement, sessions and time spent, churn; Leaderboards: fast growing, large by category, best-in-class metrics, top new apps; Features: filter by OS and store category, compare apps side-by-side, export chart images, download CSV data; Audience data: demographics, user base overlap, app affinity; Store data: downloads, revenue, average revenue per daily active users.

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