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May 29, 2015 9:14 AM ET

Internet Software and Services

Company Overview of Trulia, Inc.

Company Overview

Trulia, Inc. provides tools to research homes and neighborhoods through Web and mobile applications. It enables real estate professionals through its tools to market their listings. The company provides Trulia Local Ads that enables real estate professionals to enhance their presence in their chosen market; Trulia Mobile Ads, which enables real estate professionals to feature their profile and contact information on search results and listings; and Trulia Seller Ads that enables real estate professionals to market directly to sellers through a free home value report. It also offers Trulia Pro for real estate agents; software-as-a-service to manage and cultivate clients and potential clients ...

535 Mission Street

Suite 700

San Francisco, CA 94105

United States

Founded in 2005

1,055 Employees

Phone:

415-648-4358

Key Executives for Trulia, Inc.

Co-Founder, Chairman and Chief Executive Officer
Age: 39
President
Age: 43
Chief Financial Officer
Age: 48
Senior Vice President and General Manager of Business Services
Chief Economist and Head of Analytics
Compensation as of Fiscal Year 2014.

Trulia, Inc. Key Developments

Arizona Regional Multiple Listing Service Signs New Agreement with Zillow and Trulia

Zillow Group announced that the Arizona Regional Multiple Listing Service (ARMLS) has signed an agreement to enable its brokers to send listings directly to Zillow® and Trulia® from the MLS. ARMLS has 31,000 members throughout Arizona. Through the Zillow Partnership Platform, real estate agents will be prominently displayed as the listing agent on all of their listings and be able to receive leads directly from Zillow. Brokerages will receive attribution, branding, a link back directly to their websites and have daily reporting access.

Trulia Joins Zillow Group Rental Network

Zillow Group announced that Trulia has joined the Zillow Rental Network. Now, rental property marketers and landlords will have access to Trulia's 55 million monthly unique visitors1 providing an even larger audience of renters through one marketing platform. As the Zillow Rental Network already attracted the large audience of rental shoppers on the Web, the addition of Trulia's audience expands this reach even further.

Trulia Inc. Undertakes Restructuring Plan

Trulia Inc. undertook a restructuring plan that will result in a total workforce reduction of about 342 employees, or 32% of Trulia's workforce, at its locations in Bellevue, Wash.; Denver; New York; and San Francisco, primarily in the sales and marketing functions. As a result of the restructuring plan, Trulia plans to record a one-time restructuring charge of between about $21.5 million and $24.5 million in 2015, primarily representing cash payments for severance and other personnel related expenses, and noncash expenses related to stock vesting acceleration. Severance payments will be paid out by the end of 2015. Employees directly affected by the restructuring plan will be provided with severance payments, vesting acceleration, and outplacement assistance. Trulia expects to complete the restructuring by year-end.

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