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February 08, 2016 8:41 AM ET

Internet Software and Services

Company Overview of Flurry, Inc.

Company Overview

Flurry, Inc. provides a mobile application analytics and data-powered advertising platform that provides various services to build, measure, advertise, and monetize various applications. The company’s platform provides various products that enable users to measure consumer behavior, advertise to the right audience, and monetize their audience. Its products include Flurry Analytics, an application analytics solution to understand how consumers interact with their mobile applications; AppSpot, which serves relevant ads that result in more clicks, conversions, and revenue, as well as scales to manage multiple ad networks, cross-promote apps, and more; and AppCircle that empowers corporations to...

360 3rd Street

Suite 750

San Francisco, CA 94107

United States

Founded in 2005





Key Executives for Flurry, Inc.

Co-Founder and Director
Chief Financial Officer
Age: 52
Managing Director of Europe
Chief Product Officer
Vice President of Business Development and Sales
Compensation as of Fiscal Year 2015.

Flurry, Inc. Key Developments

Flurry and Research Partner to Improve Mobile Ad Targeting and Offer In-App Mobile Ad Effectiveness Studies

Flurry and Research Now are partnering to improve mobile ad targeting and to better measure the effectiveness of in-app advertising. To do this, the companies have built the most robust panel and behavioral data set on mobile consumers, and will use that data to build new products to help marketers. Flurry Personas are audience segments built with behavioral data from 150 billion app sessions across 1.3 billion devices each month. Research Now will enhance Flurry Personas with profile and survey-based information about consumers' brand preference, recent purchases, purchase intent and more. Marketers can choose to enhance any of Flurry's 40+ "out of the box" Personas with Research Now insights, or work with Flurry to develop Custom Personas for the audience they are trying to reach. Leveraging Flurry's advertising platform, Research Now has built the measurement and optimization solution, ADimension Mobile, to evaluate in-app advertising effectiveness. Once the target audience has been defined and identified by Flurry, Research Now passively tracks opted-in panelists exposed to in-app advertising campaigns -- served via Flurry -- and compares them to unexposed groups. By surveying both the exposed and unexposed audiences, Research Now enables clients to analyze and evaluate campaign effectiveness.

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