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February 06, 2016 11:21 PM ET

Internet Software and Services

Company Overview of BabyCenter, L.L.C.

Company Overview

BabyCenter, L.L.C. owns and operates a website that provides pregnancy and parenting information in the United States and internationally. It offers information in the areas of getting pregnant, pregnancy, baby, toddlers, preschoolers, and big kids. The company also provides BabyCenter community that allows parents to invite friends, share photos and videos, participate in public and private groups, pass notes to other members, comment on journals, and use tags to find others who share common interests, locations, children's ages, and more. In addition, it enables marketers to reach and engage parents to gain valuable insights to inform their business, marketing, and product strategies. The ...

163 Freelon Street

San Francisco, CA 94107

United States

Founded in 1997





Key Executives for BabyCenter, L.L.C.

Global Editor In Chief and Senior Vice President of Editorial
Global Chief Operating Officer and Senior Vice President
Chief Information Officer
Vice President of Information Technology
Vice President of Editorial
Compensation as of Fiscal Year 2015.

BabyCenter, L.L.C. Key Developments

Babycenter(R) Launches BUMPIE(TM)

BabyCenter(R) announced the launch of BUMPIE(TM). BUMPIE helps pregnant women capture consistent selfies of their growing bellies. The custom camera overlay creates perfect belly alignment week after week. The tool is available in the latest update of the company's popular My Pregnancy Today app for Apple and Android phones. BUMPIE features include: Weekly reminders: Never miss a Bumpie! Beginning at four weeks of pregnancy, users of the My Pregnancy Today app will see a reminder in the calendar view within the app to take their belly shot. Custom camera overlay: This feature allows expectant moms to easily line up their belly shots so they're consistent over time. This is the best way to capture changes in growth week after week. Gallery: After a Bumpie is taken, it's added to a private gallery within the My Pregnancy Today app where moms-to-be can review and share their pictures. Expectant moms can also swipe left or right to browse through their pictures, providing a fun way to see their week-by-week progress.

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