Microsoft Advertising provides digital advertising solutions. It offers display advertising products that include ads in apps, Xbox, network and exchange, search engine marketing, video, mobile, audiences, multi-screen, rich media, display ad targeting, social, brand integration, and yarn. It helps brands to connect with consumers in digital channels, such as MSN, Outlook.com, Skype, Windows 8, Xbox, and Yahoo Bing Network. The company serves small businesses, advertising and media agencies, developers, and creative agencies. Microsoft Advertising was formerly known as aQuantive Inc. and changed its name to Microsoft Advertising in August 2007. As a result of acquisition of aQuantive Inc. by...
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Microsoft Advertising Readies Launch of Suite of Ad Targeting Tools
Jun 20 14
Microsoft Advertising is launching a new set of tools this Autumn that allows brands to deliver creative work sequentially across all Microsoft platforms. The ad tools allow the brand to target a consumer at different points in the day. An upgrade of the 8.1 software is also planned with the company introducing a digital assistant called Cortana.
Emirates Airline and Havas Media Group Choose Microsoft Advertising for AllTimeGreats Global Football ad Campaign
Apr 16 14
Microsoft Advertising announced that it has been chosen by Emirates Airline and its media agency Havas Media Group as one of the key partners for its global brand campaign. The large-scale campaign spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile). The campaign aims to raise brand awareness among a target audience of football fans by driving views of the hero video, created by BBDO - featuring footballing legends Cristiano Ronaldo and Pele aboard Emirates' flagship aircraft, the Airbus A380. This new campaign, which launched on March 28 at an event in Madrid and will run until April 21, 2014, leverages a variety of ad formats and interactive technologies, such as touch and Kinect, to offer the optimal brand experience on the screen and service the consumer is enjoying. The campaign will deliver over 400 million impressions around the globe. As part of the deal Microsoft will design the Emirates Airline page on the MSN World Cup channel in the majority of markets involved in the campaign, featuring specially designed page skins and takeovers. Other key value-ads offered by Microsoft include building out the creative, translation, and investing in research of the campaign effectiveness. The campaign will use the following activations to reach consumers across the Microsoft network: On MSN, the campaign features a full homepage takeover in all markets (excluding Japan). on Skype, there is a masthead-format homepage takeover featuring a 10-second sneak peek of the video, where the user can click through to view the full film; on Xbox the in-banner video is activated by a user-initiated action and can be expanded to full video when selected; on Skype, the campaign will be featured through a mobile banner that will take the user to the full video when clicked upon; and on Windows 8, the campaign will be featured throughout key apps including Skype, Xbox, Bing News, Bing Sports, Bing Weather, Bing Food & Drink, Bing Travel, Bing Finance, and Bing Health & Fitness.