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October 10, 2015 12:23 PM ET


Company Overview of Microsoft Advertising

Company Overview

Microsoft Advertising provides digital advertising solutions for brands to reach their targets across audiences, channels, and screens. It offers display ad targeting, multi-screen, rich media, search, social advertising, consumer research, consumer decision journey, digital trends, and audience research services. The company was formerly known as aQuantive Inc. and changed its name to Microsoft Advertising in August 2007. As a result of acquisition of aQuantive Inc. by Microsoft Corporation, aQuantive Inc.’s name got changed. The company was founded in 1997 and is based in Seattle, Washington. As of August 13, 2007, Microsoft Advertising operates as a subsidiary of Microsoft Corporation.

821 Second Avenue

18th Floor

Seattle, WA 98104

United States

Founded in 1997

2,106 Employees





Key Executives for Microsoft Advertising

Co - Founder
Age: 47
Senior Vice President of Legal & Privacy Affairs
Age: 67
Director of Mobile & Windows 8 Advertising - International
Corporate Vice President of Microsoft Advertising and Online
General Manager of Worldwide Marketing
Compensation as of Fiscal Year 2015.

Microsoft Advertising Key Developments

Microsoft Advertising Readies Launch of Suite of Ad Targeting Tools

Microsoft Advertising is launching a new set of tools this Autumn that allows brands to deliver creative work sequentially across all Microsoft platforms. The ad tools allow the brand to target a consumer at different points in the day. An upgrade of the 8.1 software is also planned with the company introducing a digital assistant called Cortana.

Emirates Airline and Havas Media Group Choose Microsoft Advertising for AllTimeGreats Global Football ad Campaign

Microsoft Advertising announced that it has been chosen by Emirates Airline and its media agency Havas Media Group as one of the key partners for its global brand campaign. The large-scale campaign spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile). The campaign aims to raise brand awareness among a target audience of football fans by driving views of the hero video, created by BBDO - featuring footballing legends Cristiano Ronaldo and Pele aboard Emirates' flagship aircraft, the Airbus A380. This new campaign, which launched on March 28 at an event in Madrid and will run until April 21, 2014, leverages a variety of ad formats and interactive technologies, such as touch and Kinect, to offer the optimal brand experience on the screen and service the consumer is enjoying. The campaign will deliver over 400 million impressions around the globe. As part of the deal Microsoft will design the Emirates Airline page on the MSN World Cup channel in the majority of markets involved in the campaign, featuring specially designed page skins and takeovers. Other key value-ads offered by Microsoft include building out the creative, translation, and investing in research of the campaign effectiveness. The campaign will use the following activations to reach consumers across the Microsoft network: On MSN, the campaign features a full homepage takeover in all markets (excluding Japan). on Skype, there is a masthead-format homepage takeover featuring a 10-second sneak peek of the video, where the user can click through to view the full film; on Xbox the in-banner video is activated by a user-initiated action and can be expanded to full video when selected; on Skype, the campaign will be featured through a mobile banner that will take the user to the full video when clicked upon; and on Windows 8, the campaign will be featured throughout key apps including Skype, Xbox, Bing News, Bing Sports, Bing Weather, Bing Food & Drink, Bing Travel, Bing Finance, and Bing Health & Fitness.

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