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August 30, 2015 6:52 AM ET


Company Overview of ID Analytics, LLC

Company Overview

ID Analytics, LLC develops consumer risk management software solutions. It offers authentication and verification solutions, such as authentication solutions that help in application submissions, account management activities, and other interactions; compliance solutions to deliver identity verification insights to meet a range of regulatory requirements; and identity assessment solutions to evaluate the identity information presented by new customers. The company also offers credit risk solutions and risk analytics, including customer acquisition solutions that inject new, predictive information into existing credit bureau and custom models to improve approval and pricing decisions; portfol...

15253 Avenue of Science

San Diego, CA 92128

United States

Founded in 2002





Key Executives for ID Analytics, LLC

Chief Executive Officer
Age: 58
Chief Financial Officer
Chief Operating Officer
Age: 45
Chairman of Lifelock, Inc and Chief Executive Officer of Lifelock, Inc
Age: 47
President of Lifelock, Inc
Age: 54
Compensation as of Fiscal Year 2015.

ID Analytics, LLC Key Developments

ID Analytics, Inc. Names Scott Carter as Chief Operating Officer

ID Analytics, Inc. announced Scott Carter has joined the company as chief operating officer. Carter oversees product development, sales and marketing, and go-to-market initiatives at ID Analytics. He reports directly to the company's CEO Larry McIntosh. Carter brings more than 20 years of executive leadership experience to his role at ID Analytics, with expertise in data, software and decision technologies for the financial services industry and adjacent markets. Previously, Carter was senior vice president at Experian, where he was responsible for analytics and fraud solutions globally. Prior to that he led go-to-market efforts for the North America region at the company. Before joining the company, Carter was chief marketing officer for Mitek, where he managed all aspects of marketing, product development, corporate growth and strategy. Carter has also held senior-level marketing and operations roles at Fair Isaac Corporation (now FICO) and First Union (now part of Wells Fargo).

ID Analytics, Inc. Names Daniel Rawlings as Chief Revenue Officer

ID Analytics, Inc. announced Daniel Rawlings has joined the company as chief revenue officer. Rawlings oversees all revenue generation and customer management functions at ID Analytics and is responsible for enhancing corporate strategy to help meet both near-term and long-term revenue goals. He reports directly to ID Analytics CEO Larry McIntosh. Rawlings brings more than two decades of sales and executive management leadership to ID Analytics. Prior to joining ID Analytics, Rawlings was chief strategy officer and chief revenue officer at Smith Micro Software where he was responsible for all revenue streams, customer management and strategy functions.

ID Analytics Announces ID Score(R) 9.0 for Advanced Fraud Detection

ID Analytics announced a new version of its fraud detection solution, ID Score, which has been updated to address the needs of businesses in light of the evolving fraud landscape. ID Score 9.0 now offers fully integrated identity and device insight to enable organizations to more effectively assess fraud risk at the point of application, with a 30-50% improvement in fraud detection over the previous release. This new release puts ID Score 9.0 into a unique performance category, helping organizations enrich customer experiences and further reduce fraud losses and operational expenses, while decreasing false positives. Broader Risk Assessments: ID Score 9.0 improves the effectiveness of identity fraud detection by offering greater insight into consumer behavior and device profile risk, uncovering hidden associations between events, accounts and device usage. The solution harnesses the power of the ID Network(R), to gain a comprehensive, up-to-the-minute perspective on identity fraud risk. By applying advanced analytics to this unique perspective on consumer behavior, ID Score 9.0 is able to deliver powerful risk mitigation and insight into identity risk. To provide additional insight into the risk of a device being used during a consumer interaction, ID Analytics has partnered with leading device authentication and intelligence providers, including iovation and ThreatMetrix, to generate cutting-edge risk assessments on billions of devices for hundreds of millions of credit-active Americans. ID Score 9.0 is able to incorporate these assessments into the score itself, returning a single, authoritative fraud assessment informed by both identity and device risk. SSN Randomization and False Positives: ID Score 9.0 reduces false positives associated with Social Security number (SSN) randomization, which the Federal government initiated in 2011 to deter fraud but are difficult for legacy systems to handle. ID Score 9.0 incorporates the randomization into its methodology to deliver more accurate results and reduce false positives.

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