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May 30, 2015 11:04 AM ET


Company Overview of Genesis Burson-Marsteller

Company Overview

Genesis Burson-Marsteller operates as a public relations company. Its services include corporate reputation management, brand reputation management, investor relations, issues management, change communication, crisis communication, corporate social responsibility, and media relations. The company also offers specialized services, news monitoring and tracking services, reputation audit and evaluation, advertising, editorial services, design and printing, research, training and workshops, event management, online communication, and government relations. It serves customers in various sectors, such as industrial, services, consumer and entertainment, healthcare and life sciences, and telecom an...

807-B Signature Towers

South City

Gurgaon,  122 001


Founded in 1992


91 12 4408 8999


91 12 4408 6663

Key Executives for Genesis Burson-Marsteller

Chief Executive Officer and Member of the Advisory Board
Founder, Principal and Member of the Advisory Board
President of India & South Asia
Director of Digital Strategy
Compensation as of Fiscal Year 2014.

Genesis Burson-Marsteller Key Developments

Genesis Burson-Marsteller and WhiteKettle Consulting Form Strategic Partnership

Genesis Burson-Marsteller formed a strategic alliance with WhiteKettle Consulting, one of India s pioneering corporate social responsibility (CSR) consulting firms. WhiteKettle will now partner with Genesis Burson-Marsteller to address all corporate social responsibility requirements of clients. The partnership will enable businesses to create and execute effective strategies that lead to maximum social impact while ensuring sustainable business growth. With this alliance, the two consultancies now have the combined ability to create solutions for end-to-end sustainable social development and strategic CSR interventions. They will offer a blend of service lines that provide an evidence-based and idea-driven approach, along with reach extending from major metro cities to tier II and III markets. The comprehensive suite of offerings includes training programmes for Company CSR Bill and ISO 26000 compliance, sustainable CSR strategies, behaviour change interventions, stakeholder management, advocacy, and employee engagement all designed to support the clients business objectives.

Genesis Burson-Marsteller Appoints Vijay Sankaran as Director, Digital Strategy, Heading GBM Digital Studio

Genesis Burson-Marsteller announced the appointment of Vijay Sankaran as Director, Digital Strategy, heading GBM Digital Studio, a Centre of Expertise that provides specialised services and counsel to meet the needs of the company's clients. Vijay will spearhead GBM Digital Studio and drive the opportunity space for Genesis Burson-Marsteller and its clients' digital presence; creating innovative ideas that bridge digital and public relations as well as digital and marketing, to provide solutions and services that are driven by consumer insights. Before joining Genesis Burson-Marsteller, Vijay worked with Social Wavelength as Director, Digital Strategy and Planning.

Genesis Burson-Marsteller Announces New Leadership Developments

Genesis Burson-Marsteller has announced the appointment of Krishna Vilasini Bharadwaj, in a new leadership role, as India Practice Chair (IPC), Health and Wellness Practice and Charu Benegal, who has come on board as India Practice Chair (IPC), Brand and Consumer Practice. A seasoned communications professional and previously Co-Chair (West and South) of the Brand and Consumer Practice, Krishna's appointment in her new role, further strengthens the firm's position in the Health and Wellness sector, post the recent announcement of an exclusive partnership with Medulla Communications. While she is focused on building the healthcare credentials of the firm, Krishna will continue to lead the Broadcast and Entertainment clients in Mumbai. As IPC, Health and Wellness, Krishna will work closely with Medulla Communications, to provide greater value to healthcare clients and teams across the country. Krishna has extensive experience in Public Relations and journalism and has worked across clients in FMCG, healthcare, technology and fashion verticals. She has managed healthcare assignments, both at Genesis B-M and in her previous agency role in Singapore, across categories like infant nutrition, adult food nutrition, diabetes and medical devices. As a journalist, she has also worked with Bio Spectrum Asia, Dataquest and

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