February 01, 2015 7:50 PM ET


Company Overview of Genesis Burson-Marsteller

Company Overview

Genesis Public Relations Pvt., Ltd. operates as a public relations firm. Its services include corporate reputation management, brand reputation management, investor relations, issues management, change communication, crisis communication, corporate social responsibility, and media relations. The company also offers specialized services, news monitoring and tracking services, reputation audit and evaluation, advertising, editorial services, design and printing, research, training and workshops, event management, online communication, and government relations. It serves customers in various sectors, such as industrial, services, consumer and entertainment, healthcare and life sciences, and tel...

807-B Signature Towers

South City

Gurgaon,  122 001


Founded in 1992


91 12 4408 8999


91 12 4408 6663

Key Executives for Genesis Burson-Marsteller

Chief Executive Officer and Member of the Advisory Board
Chief Executive Officer of Burson-Marsteller Asia Pacific
President of India & South Asia
Director of Digital Strategy
Compensation as of Fiscal Year 2014.

Genesis Burson-Marsteller Key Developments

Genesis Burson-Marsteller Appoints Vijay Sankaran as Director, Digital Strategy, Heading GBM Digital Studio

Genesis Burson-Marsteller announced the appointment of Vijay Sankaran as Director, Digital Strategy, heading GBM Digital Studio, a Centre of Expertise that provides specialised services and counsel to meet the needs of the company's clients. Vijay will spearhead GBM Digital Studio and drive the opportunity space for Genesis Burson-Marsteller and its clients' digital presence; creating innovative ideas that bridge digital and public relations as well as digital and marketing, to provide solutions and services that are driven by consumer insights. Before joining Genesis Burson-Marsteller, Vijay worked with Social Wavelength as Director, Digital Strategy and Planning.

Genesis Burson-Marsteller Announces New Leadership Developments

Genesis Burson-Marsteller has announced the appointment of Krishna Vilasini Bharadwaj, in a new leadership role, as India Practice Chair (IPC), Health and Wellness Practice and Charu Benegal, who has come on board as India Practice Chair (IPC), Brand and Consumer Practice. A seasoned communications professional and previously Co-Chair (West and South) of the Brand and Consumer Practice, Krishna's appointment in her new role, further strengthens the firm's position in the Health and Wellness sector, post the recent announcement of an exclusive partnership with Medulla Communications. While she is focused on building the healthcare credentials of the firm, Krishna will continue to lead the Broadcast and Entertainment clients in Mumbai. As IPC, Health and Wellness, Krishna will work closely with Medulla Communications, to provide greater value to healthcare clients and teams across the country. Krishna has extensive experience in Public Relations and journalism and has worked across clients in FMCG, healthcare, technology and fashion verticals. She has managed healthcare assignments, both at Genesis B-M and in her previous agency role in Singapore, across categories like infant nutrition, adult food nutrition, diabetes and medical devices. As a journalist, she has also worked with Bio Spectrum Asia, Dataquest and ciol.com.

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