Company Overview of Genesis Burson-Marsteller
Genesis Burson-Marsteller operates as a public relations company. Its services include corporate reputation management, brand reputation management, investor relations, issues management, change communication, crisis communication, corporate social responsibility, and media relations. The company also offers specialized services, news monitoring and tracking services, reputation audit and evaluation, advertising, editorial services, design and printing, research, training and workshops, event management, online communication, and government relations. It serves customers in various sectors, such as industrial, services, consumer and entertainment, healthcare and life sciences, and telecom an...
807-B Signature Towers
Gurgaon, 122 001
Founded in 1992
Key Executives for Genesis Burson-Marsteller
Chief Executive Officer and Member of the Advisory Board
Founder, Principal and Member of the Advisory Board
President of India & South Asia
Head of GBM Issues & Crisis Group and Gbm Client Studio
Director of Digital Strategy
Compensation as of Fiscal Year 2015.
Genesis Burson-Marsteller Key Developments
Genesis Burson-Marsteller Announces Two Centres - GBM Issues & Crisis Group and GBM Client Studio; Announces Sheena Sharma as Head of GBM Issues & Crisis Group and GBM Client Studio
Jun 15 15
Genesis Burson-Marsteller announced that it has carved out two Centres of Expertise - GBM Issues & Crisis Group and GBM Client Studio, with dedicated servicing teams comprising of senior counsellors, former journalists and digital specialists, for addressing client needs pertaining to these specialized areas. GBM Issues and Crisis Group offer a complete range of crisis readiness, response and recovery capabilities wherever needed, 24/7/365. The crisis preparedness and training programmes ensure that clients have the structures, tools and resources in place to prevent crises where possible and successfully navigate them, if they are unavoidable. GBM Client Studio trains corporate leaders, hones their skills and gives them coaching on specific communications needs. The GBM Client Studio digs into the decades of experience and proprietary knowledge that it has. It brings out concepts and insights to facilitate these training and further tailors them to meet
specific needs of a client and trainee.
Sheena Sharma heads both GBM Issues & Crisis Group and GBM Client Studio. With over 20 years of communication
training and public relations experience, she has been instrumental in creating these two Centres of Expertise given her forte in areas such as messaging, media spokespeople training, issues & crises, online public relations, stakeholder engagement and presentation skills.
Genesis Burson-Marsteller and WhiteKettle Consulting Form Strategic Partnership
Apr 17 15
Genesis Burson-Marsteller formed a strategic alliance with WhiteKettle Consulting, one of India s pioneering corporate social responsibility (CSR) consulting firms. WhiteKettle will now partner with Genesis Burson-Marsteller to address all corporate social responsibility requirements of clients. The partnership will enable businesses to create and execute effective strategies that lead to maximum social impact while ensuring sustainable business growth. With this alliance, the two consultancies now have the combined ability to create solutions for end-to-end sustainable social development and strategic CSR interventions. They will offer a blend of service lines that provide an evidence-based and idea-driven approach, along with reach extending from major metro cities to tier II and III markets. The comprehensive suite of offerings includes training programmes for Company CSR Bill and ISO 26000 compliance, sustainable CSR strategies, behaviour change interventions, stakeholder management, advocacy, and employee engagement all designed to support the clients business objectives.
Genesis Burson-Marsteller Appoints Vijay Sankaran as Director, Digital Strategy, Heading GBM Digital Studio
Nov 28 14
Genesis Burson-Marsteller announced the appointment of Vijay Sankaran as Director, Digital Strategy, heading GBM Digital Studio, a Centre of Expertise that provides specialised services and counsel to meet the needs of the company's clients. Vijay will spearhead GBM Digital Studio and drive the opportunity space for Genesis Burson-Marsteller and its clients' digital presence; creating innovative ideas that bridge digital and public relations as well as digital and marketing, to provide solutions and services that are driven by consumer insights. Before joining Genesis Burson-Marsteller, Vijay worked with Social Wavelength as Director, Digital Strategy and Planning.
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