October 25, 2016 8:09 AM ET


Company Overview of Genesis Burson-Marsteller

Company Overview

Genesis Burson-Marsteller operates as a public relations company. Its services include corporate reputation management, brand reputation management, investor relations, issues management, change communication, crisis communication, corporate social responsibility, and media relations. The company also offers specialized services, news monitoring and tracking services, reputation audit and evaluation, advertising, editorial services, design and printing, research, training and workshops, event management, online communication, and government relations. It serves customers in various sectors, such as industrial, services, consumer and entertainment, healthcare and life sciences, and telecom an...

807-B Signature Towers

South City

Gurgaon,  122 001


Founded in 1992


91 12 4408 8999


91 12 4408 6663

Key Executives for Genesis Burson-Marsteller

Founder, Principal, Vice Chair of Asia Pacific and Member of the Advisory Board
Managing Partner
Chief Operating Officer
Head of GBM Issues & Crisis Group and GBM Client Studio
India Practice Chair of Corporate and Financial
Compensation as of Fiscal Year 2016.

Genesis Burson-Marsteller Key Developments

Genesis Burson-Marsteller Announces Executive Changes, Effective from January 1, 2016

Genesis Burson-Marsteller has announced senior leadership appointments, which will be effective from January 1, 2016. Nikhil Dey is now President, Public Relations and Public Affairs. He will continue to play a key role overseeing the firm's client growth strategy in addition to scaling up the recently launched Centres of Expertise and will now also focus on mentoring the public affairs business. Atul Sharma has been promoted as Chief Operating Officer and will now be a part of the India Management Team at Genesis Burson-Marsteller. Having spent over 12 years at Genesis Burson-Marsteller, Sharma has counselled diverse businesses, Indian and multinational, on corporate reputation and brand reputation programmes. In his new role, he will focus on improving the operational excellence of the firm while continuing to serve as India Practice Chair, Telecom and Technology. Vandana Sandhir, currently India Practice Chair, Corporate and Financial, is moving to a new leadership role in the WPP network after ten years with the firm. Sanjay Arora, who has been with the firm for over six years, will take on the India Practice Chair role from Vandana. With a total of 16 years of experience, Arora has led corporate reputation management campaigns for many of the firm's Fortune 500 companies. As the India Practice Chair, he will be responsible for ensuring business growth of the Corporate and Financial business in line with the firm's strategy, providing leadership and guidance to the teams to ensure high quality of service delivery and customer satisfaction. Former journalist Ajit Sahi, who joined the firm last year as Director, Thought Leadership will now take on the mandate of Public Affair. With nearly three decades of in-depth and extensive experience in journalism, ranging from being an investigative reporter to heading newsrooms at TV news stations, newsmagazines, news agencies and newspapers, Sahi brings with him a thorough understanding of the Indian and international political environment. This experience is crucial as the requirements of clients pertaining to government relations, advocacy and stakeholder outreach continue to grow with the maturing of the regulatory and compliance environment in India. As the firm is strengthening its focus on the Technology domain, it will now have two separate leaders driving Business-to-Consumer (B2C) and Business-to-Business (B2B) Technology domains in 2016. Piyal Banerjee and Shivaram Lakshminarayan have been appointed as the new domain leads. Banerjee will be Managing Partner with a focus on B2C Telecom & Technology Practice, nationally, as it is a fast-growing area. In addition, she also takes on the mantle of Business Leader, Step Up, a unique offering focused towards helping start-ups to take the next leap by narrating their story through creative communication campaigns. With over twelve years of experience, she has brand and corporate communications experience across top Asian markets including India, China, Malaysia and Singapore. She brings strong leadership skills to this new position given her credentials in the Consumer Technology space. Piyal will continue to co-anchor the Corporate & Financial Practice for West. An old Genesis Burson-Marsteller hand, Lakshminarayan has been with the firm in Bengaluru for over a decade and has served as the technology lead in the southern markets. Shivaram will now be the Head of the B2B vertical of the Telecom and Technology Practice, nationally, given his strong credentials in the IT & ITeS space. In addition, he is also taking over the stewardship of the Corporate and Financial Practice for South and will be working closely with Arora.

Genesis Burson-Marsteller Announces Two Centres - GBM Issues & Crisis Group and GBM Client Studio; Announces Sheena Sharma as Head of GBM Issues & Crisis Group and GBM Client Studio

Genesis Burson-Marsteller announced that it has carved out two Centres of Expertise - GBM Issues & Crisis Group and GBM Client Studio, with dedicated servicing teams comprising of senior counsellors, former journalists and digital specialists, for addressing client needs pertaining to these specialized areas. GBM Issues and Crisis Group offer a complete range of crisis readiness, response and recovery capabilities wherever needed, 24/7/365. The crisis preparedness and training programmes ensure that clients have the structures, tools and resources in place to prevent crises where possible and successfully navigate them, if they are unavoidable. GBM Client Studio trains corporate leaders, hones their skills and gives them coaching on specific communications needs. The GBM Client Studio digs into the decades of experience and proprietary knowledge that it has. It brings out concepts and insights to facilitate these training and further tailors them to meet specific needs of a client and trainee. Sheena Sharma heads both GBM Issues & Crisis Group and GBM Client Studio. With over 20 years of communication training and public relations experience, she has been instrumental in creating these two Centres of Expertise given her forte in areas such as messaging, media spokespeople training, issues & crises, online public relations, stakeholder engagement and presentation skills.

Genesis Burson-Marsteller and WhiteKettle Consulting Form Strategic Partnership

Genesis Burson-Marsteller formed a strategic alliance with WhiteKettle Consulting, one of India s pioneering corporate social responsibility (CSR) consulting firms. WhiteKettle will now partner with Genesis Burson-Marsteller to address all corporate social responsibility requirements of clients. The partnership will enable businesses to create and execute effective strategies that lead to maximum social impact while ensuring sustainable business growth. With this alliance, the two consultancies now have the combined ability to create solutions for end-to-end sustainable social development and strategic CSR interventions. They will offer a blend of service lines that provide an evidence-based and idea-driven approach, along with reach extending from major metro cities to tier II and III markets. The comprehensive suite of offerings includes training programmes for Company CSR Bill and ISO 26000 compliance, sustainable CSR strategies, behaviour change interventions, stakeholder management, advocacy, and employee engagement all designed to support the clients business objectives.

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