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November 30, 2015 2:18 AM ET

Internet Software and Services

Company Overview of Betaworks Studio, LLC

Company Overview

Betaworks Studio, LLC operates an online platform that offers media products. It offers Digg, a solution that enables to find what the Internet is talking about right now; Bloglovin that allows users to follow their favorite blogs and discover new ones; Giphy that enables to search animated GIFs on the Web; Tapestry, a collection of short and tappable stories; Instapaper, tool for saving Web pages to read later; Dots, a game; and Rushmore, a portal. The company also offers Sitedrop, a tool for creatives to share their work-in-progress; Findings, a tool to quote and share on the Web; Poncho that provides personalized weather reports; Telecast that provides fan-powered entertainment for phone ...

416 West 13th

Suite 203

New York, NY 10014

United States

Founded in 2007

Key Executives for Betaworks Studio, LLC

Co-Founder and Chief Executive Officer
Chief Financial Officer
Head of Corporate Development and Senior Vice President
Senior Vice President
Senior Vice President
Compensation as of Fiscal Year 2015.

Betaworks Studio, LLC Key Developments

Undertone and Betaworks Partner to Launch Tapestry Mobile Advertising Format

Undertone announced an exclusive partnership with Betaworks to bring its proprietary Tapestry mobile ad format to market. Tapestry is an innovative brandbuilding format designed specifically for the mobile user experience. It offers a unique canvas for brands to tell their stories through a combination of fullscreen images and animated GIFs, letting consumers control the pace of the story by tapping to proceed. As a result, Tapestry ad units have seen strong engagement levels and time spent by users, two key brand advertising metrics.

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