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May 28, 2015 4:42 AM ET

Internet Software and Services

Company Overview of Centro Media, Inc.

Company Overview

Centro Media, Inc. develops cloud-based media management software to help advertisers streamline and scale digital campaigns. It offers Centro Media Manager, a platform to simplify digital media operations; SiteScout RTB, which creates and manages performance-based campaigns; Brand Exchange, an online ad exchange for brand marketers and publishers; and SiteScout AdServer, an ad server for performance advertisers. The company’s channels include display, mobile, video, search, local, place-based digital, native, and social. Centro Media, Inc. was founded in 2001 and is based in Chicago, Illinois with additional offices in Toronto, Canada.

222 West Hubbard Street

2nd Floor

Chicago, IL 60654

United States

Founded in 2001





Key Executives for Centro Media, Inc.

Founder, Chairman, and Chief Executive Officer
Chief Financial Officer
Chief Operating Officer
Senior Vice President of Human Resources and Senior Vice President of Talent and Development
Senior Vice President of Publisher Development
Compensation as of Fiscal Year 2014.

Centro Media, Inc. Key Developments

Centro Adds Raju Malhotra as Senior Vice President, Products

Centro announced the addition of Raju Malhotra as Senior Vice President, Products. Malhotra has had an illustrious career at Microsoft growing several business units. Most recently, as Director of Product Management, he was responsible for driving engagement, conversion and revenue for, a top global publisher with more than 200 million monthly unique visitors. He led the product strategy and worldwide launch for Bing Shopping, including the cashback program, to improve online experience for millions of consumers and increase advertisers' return on investment (ROI) on Bing by 200%. Malhotra will lead the development of features and functionality for Centro's cloud-based software suite that automates digital media planning, buying, operations and reconciliation.

April Weeks Joins Centro as VP of Regional Media Operations

Centro announced the addition of April Weeks as Vice President of Regional Media Operations, South. A prominent agency professional whose career spans 17 years in media and advertising, Weeks has guided the digital ad spend for marquee brands including American Airlines, Nationwide Insurance, Texas Tourism, 3M, Fisher-Price, Hilton Hotels Family of Brands, Procter & Gamble and more. She was previously Senior VP of Media Strategy & Innovation for TM Advertising. Having more than a decade of expertise in digital media developing strategies that leverage an integrated media mix, Weeks will guide the Centro operations team for the company's nine offices in southern U.S. that includes Dallas, Atlanta, Houston and more.

Centro Appoints Michael Radovancevich as Chief Technology Officer

Centro announced the appointment of Michael Radovancevich as Chief Technology Officer (CTO). Radovancevich was Group Vice President of Development at Oracle, transitioning into the role after serving as CTO of Taleo. He joins Centro's deep executive bench that has added senior talent in the past 18 months, including agency veteran EVP Scott Neslund (Moxie, Mindshare), media sales expert EVP Charlie Thomas (Yahoo!,, Time Inc.) and software executive CMO Kelly Wenzel (Undertone, Tideway). Radovancevich has more than 25 years of experience designing and implementing software products including large-scale, high-performance distributed systems, application platforms, component architectures, collaborative financial systems and SaaS. He has held senior engineering leadership positions at Genpact, Avolent, InfoSeek, 280, General Electric, Taligent and Apple.

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