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October 09, 2015 5:25 AM ET


Company Overview of Proton Holdings Bhd.

Company Overview

Proton Holdings Berhad, through its subsidiaries, manufactures, assembles, and sells motor vehicles and related products priamirly in Malaysia. It also involves in the importation, distribution, and wholesale of motor vehicle and related parts; development and management of properties, as well as provides engineering consultancy, after-sales services, financing, and vehicle engineering services. The company’s portfolio of PROTON models include the Saga, the Persona, Gen.2, Savvy, Satria Neo, the Exora, and the Inspira, as well as Lotus sportscar brand comprising Elise, Exige, Europa, and the Evora. It exports its products to approximately 25 countries. The company was incorporated in 1983 an...

PROTON Centre of Excellence

KM 33.8 Westbound Shah Alam Expressway

Subang Jaya,  47600


Founded in 1983


60 3 8026 9741


60 3 8026 9744

Key Executives for Proton Holdings Bhd.

Chief Executive Officer
Group Managing Director and Executive Director
Age: 59
Head of Group Finance
Chief Executive Officer of Lotus Group International Limited UK
Chief Executive Officer MV Agusta Motors SpA (Italy)
Compensation as of Fiscal Year 2015.

Proton Holdings Bhd. Key Developments

Proton Holdings Bhd. to Unveil its New Proton Perdana by Year-End

Proton Holdings Bhd is expected to unveil its new Proton Perdana by year-end. The launch is expected to be held by the end of this year, if not early next year, as the design and manufacturing for the model is mostly complete. About 60% of the torso has been changed, although the engine will remain the same. It could be priced at below MYR 100,000 for the lower-spec variant. In 2012, Proton acquired all of Petronas' engine technologies and associated patents for MYR 63 million and many are expecting the soon-to-be launched model to use this technology. The finished model is also expected to be longer at 4,999mm, compared with the eight-generation Honda Accord at 4,849 mm. The new Perdana will also be assembled at Proton's Medium Volume Factory, here. The current Perdana is assembled at Honda Malaysia's Malacca plant. It was earlier the development of the second phase and second generation Proton Perdana, codenamed Proton P4-28B, was nearing completion with at least one prototype completed.

Proton Holdings Unveils New Variant of Saga, Saga Plus

Proton Holdings Bhd unveiled a new variant of Saga, called the Saga Plus, as a replacement to the existing variant Saga SV. Saga Plus has five additional features at no extra charge and will make the car even better value for money. Saga Plus will streamline the Saga variant by discontinuing the Executive and SE variants. The model carries the exterior of the Saga Executive variant while retaining the SV price bracket. This means that there is no price increase despite having the improved looks.

PROTON Holdings Bhd to Introduce Three New Variants of its Existing Perdana, Persona and Saga Models by Early 2016

PROTON Holdings Bhd announced that it will introduce three new variants of its existing Perdana, Persona and Saga models by early 2016.

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