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February 11, 2016 5:22 AM ET

Automobiles

Company Overview of Proton Holdings Bhd.

Company Overview

Proton Holdings Berhad, through its subsidiaries, manufactures, assembles, and sells motor vehicles and related products priamirly in Malaysia. It also involves in the importation, distribution, and wholesale of motor vehicle and related parts; development and management of properties, as well as provides engineering consultancy, after-sales services, financing, and vehicle engineering services. The company’s portfolio of PROTON models include the Saga, the Persona, Gen.2, Savvy, Satria Neo, the Exora, and the Inspira, as well as Lotus sportscar brand comprising Elise, Exige, Europa, and the Evora. It exports its products to approximately 25 countries. The company was incorporated in 1983 an...

PROTON Centre of Excellence

KM 33.8 Westbound Shah Alam Expressway

Subang Jaya,  47600

Malaysia

Founded in 1983

Phone:

60 3 8026 9741

Fax:

60 3 8026 9744

Key Executives for Proton Holdings Bhd.

Chief Executive Officer
Group Managing Director and Executive Director
Age: 59
Head of Group Finance
Chief Executive Officer of Lotus Group International Limited UK
Chief Executive Officer MV Agusta Motors SpA (Italy)
Compensation as of Fiscal Year 2015.

Proton Holdings Bhd. Key Developments

Proton Holdings Bhd. Unveils First Firing of New Powertrain in England

Proton Holdings Berhad announced that it has unveiled the first firing of its new powertrain, the 1.5L Turbo Gasoline Direct Injection, or TGDI, at the facilities of Ricardo in England. The first firing marks the proof of design and the start of engine testing and validation. The engine was built with the technical and technological collaboration with Ricardo. The first firing of the TDGI/GDI (Gasoline Direct Injection) was made via a live telecast from the facilities of Ricardo with the company's engineers who have been working on the project. This latest development of powertrain from PROTON has made the Company's product more competitive and at par with major global OEMs In addition, it will allow the company to penetrate the export market as it will be compliant to regulation and legislation in major markets that require cars to comply with low emission level of Euro 6c and low CO2 figures post 2020. Although PROTON has its own R&D facilities, the consultation with Ricardo oversees an important aspect as a benchmark of technology application from a third party, which will ensure that PROTON remains competitive with other OEMs It is also carried out for further applications in the company's transformation plan. The company has estimated that the duration for the project is 10 months only for design, analysis and prototype built up, and after 14 months, the engine will be transferred to PROTON's own facilities in Lotus. After all the necessary rigorous tests and evaluations are conducted, the TGDI/GDI engines will be further tested in PROTON's facilities in Shah Alam, Malaysia starting from September 2016 onwards. The engines developed under PROTON development plan will currently remain known as TGDI (Turbo Gasoline Direct Injection) and GDI (Gasoline Direct Injection). They will be available to be used in all Proton cars from 2018 onwards. These new six variants of engines are classified as: 1.0L 3-Cylinder VVT (Variable Valve Timing); 1.2L 3-Cylinder VVT; 1.3L 4-Cylinder GDI (Gasoline Direct Injection); 1.5L 4-Cylinder GDI; 1.3L 4-Cylinder TGDI (Turbocharged Gasoline Direct Injection); and 1.5L 4-Cylinder TGDI. The debut of the company's TGDI/GDI engines developed will offer Proton new and existing owners a different feel in comparison with the existing engines from being more efficient and powerful, producing at an average of 25% lower fuel consumption and up to 20% higher performance. Coupled with the new torque converter CVT transmission that is concurrently being developed in parallel, PROTON will provide a new driving experience to its customers. The new engine comes with integrated exhaust manifold, features Dual VVT, is low maintenance with timing chain and longer service intervals, among other features.

Proton Holdings Bhd. Provides Vehicles Sales Guidance for 2016

Proton Holdings Bhd is eyeing sales of 150,000 units for 2016.

Proton Holdings Bhd. to Unveil its New Proton Perdana by Year-End

Proton Holdings Bhd is expected to unveil its new Proton Perdana by year-end. The launch is expected to be held by the end of this year, if not early next year, as the design and manufacturing for the model is mostly complete. About 60% of the torso has been changed, although the engine will remain the same. It could be priced at below MYR 100,000 for the lower-spec variant. In 2012, Proton acquired all of Petronas' engine technologies and associated patents for MYR 63 million and many are expecting the soon-to-be launched model to use this technology. The finished model is also expected to be longer at 4,999mm, compared with the eight-generation Honda Accord at 4,849 mm. The new Perdana will also be assembled at Proton's Medium Volume Factory, here. The current Perdana is assembled at Honda Malaysia's Malacca plant. It was earlier the development of the second phase and second generation Proton Perdana, codenamed Proton P4-28B, was nearing completion with at least one prototype completed.

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