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October 13, 2015 4:10 AM ET

Internet Software and Services

Company Overview of Porch.Com, Inc.

Company Overview

Porch.Com, Inc. operates an open home improvement network that connects people with professionals for their home improvement projects. It offers Pro Dashboard, an analytics and marketing platform for home improvement professionals that provides real time insights into the performance of their Porch profile and who to target. The company was founded in 2011 and is based in Seattle, Washington.

1551 Eastlake Avenue East

Suite 275

Seattle, WA 98102

United States

Founded in 2011



Key Executives for Porch.Com, Inc.

Chairman and Chief Executive Officer
Age: 35
Co-Founder and Vice President of Online Marketing
Chief Financial Officer
Age: 48
Chief Technology Officer
Vice President of Marketing and Communications
Compensation as of Fiscal Year 2015.

Porch.Com, Inc. Key Developments

Porch Appoints Bob Barton as Chief Financial Officer

Bob Barton was hired as chief financial officer for Porch in Seattle.

Porch.Com Hires Bob Barton as Chief Financial Officer

Porch.Com hired Bob Barton as Chief Financial Officer. Barton previously served as President and COO of where he led the company through its acquisition. Prior to that he served as CFO of Cranium where he helped negotiate and execute the sale of the game company to Hasbro. As CFO of Porch, Barton will oversee all fiduciary responsibilities. Announces Pro Dashboard as Home Network Exceeds 2.8 Million Professionals announced availability of the Pro Dashboard, an analytics and marketing platform for home improvement professionals that will give them real time insights into the performance of their Porch profile and who to target. This comes as the Porch home network has nearly doubled in the last year growing from 1.5 million professionals to over 2.8 million home improvement professionals. Effective immediately, professionals will be able to access the Pro Dashboard through their Porch business account. The first release of the Porch Dashboard will provide home improvement professionals the following information and insights. Profile Analytics: Every professional will be able to see how their profile is performing through visibility of key metrics such as total views, number of search result views, profile rank against competitors, and total number of project views. Homeowner Contacts: To help ensure professionals can manage their conversations with current and potential clients so they never miss a lead, the Pro Dashboard gives all professionals the ability to track and manage the calls they are receiving from potential customers. Homeowner Contacts also provides the ability to track and manage the calls and emails they are receiving from potential customers. Homeowner Watchlist: With Homeowner Watchlist, professionals will be able to maintain a relationship with past clients and projects they have completed for them. This also includes the delivery of alerts to professionals that will indicate when a past client moves to a new address. The Homeowner Watchlist will help professionals maintain relationships and offer services that are relevant to them once their move is complete. The Homeowner Watchlist will be made available to Porch Premium members over the coming months. Competitive Insights: Knowing how the rank against competitors is an essential data insight that every professional needs. Through the availability of Competitive Insights, Porch Premium members will gain real-time insights into how their profile ranks and performs against those of their competition.

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