Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

February 09, 2016 2:12 AM ET


Company Overview of AFS Technologies, Inc.

Company Overview

AFS Technologies, Inc., doing business as Advanced Foodsystems, Inc., provides software solutions for food and beverage, and consumer packaged goods retail industries in the United States and internationally. Its products include DataPro, a data integration mapping service that delivers cleansed, mapped, and standardized claim and velocity data; Discovery G2, a portable deployed data discovery solution that delivers insight on various devices, which enables instant analysis of business performance across various set of dimensions; DATUM, a Web-based portal that offers a single source for various product attributes; and DSD, a route accounting solution to link organization together and improv...

2141 East Highland Avenue

Suite 100

Phoenix, AZ 85016

United States

Founded in 1985





Key Executives for AFS Technologies, Inc.

Chief Executive Officer
Age: 53
Chief Financial Officer
Age: 58
Chief Customer Officer
Executive Vice President of Mobile Computing & Profile Division
Age: 70
Chief Technology Officer
Compensation as of Fiscal Year 2015.

AFS Technologies, Inc. Key Developments

Furmano Foods Selects AFS for Trade Promotion Management

AFS Technologies, Inc. announced that Furmano Foods has selected AFS Trade Promotion Management Foodservice (TPM Foodservice) to better manage their foodservice trade spend. Furmano Foods will rely on AFS to mitigate the complexities of their market and deliver the automation, audit, and analysis required to make informed trade investment decisions. AFS TPM Foodservice is an end-to-end solution providing contract management, full claim validation and settlement services, and analytics that can identify trade spend errors to ensure accurate payments. By providing manufacturers with visibility into both distributor and operator trade spend through a proven approach involving automation, audit capabilities and analysis, customers can experience rapid ROI through productivity gains, exposure into trade spend errors and real-time insights into contract performance.

AFS Technologies Partners with Trax Image Recognition to Provide Real-Time Retail Execution Solution

AFS Technologies and Trax Image Recognition announced an agreement that will allow both parties to co-market their solutions as a complete, integrated product suite. The partnership will make Trax's real-time shelf analysis and reporting technologies immediately accessible to AFS' roster of more than 1,500 global clients as a direct upgrade package. In addition, more than 100 KPIs collected by Trax Image recognition algorithms will be readily accessible to AFS clients using AFS' award-winning sales intelligence solutions. Trax's unique image recognition technology provides accurate and highly detailed information about in-store retail execution in real time--allowing immediate action and decision-making abilities for retailers and FMCG brands. Sales and retail representatives simply use their smartphone to snap photos of relevant store display shelves, and Trax Image Recognition does the rest: analyzing and reporting on share of shelf, competitive insights, shelf standards, planogram compliance, promotional materials and more--within minutes. Through the AFS and Trax joint proposition, customers will be able to quickly and easily adapt their in-store strategies and tactics to stay ahead in the highly competitive retail game.

AFS Technologies Appoints Chris Rice as Senior Vice President of Industry Strategy

AFS Technologies has appointed Chris Rice as Senior Vice President of Industry Strategy. In this role, Mr. Rice will provide strategic consulting to ensure CPG companies are equipped to optimize the benefits of a fully integrated software solution suite in order to capitalize on growth opportunities and increase revenue. In addition, he will guide the strategic development and direction for the AFS Sales Solution Suite, comprised of functionality for trade promotion management and optimization and retail execution. A CPG industry veteran with over 28 years of experience, Mr. Rice has worked with many CPG industry leaders such as Kraft, Nestle, Unilever, Del Monte, Miller Brewing, and Dannon. In addition to serving as a valuable resource to AFS Technologies' CPG accounts, Mr. Rice will share his thought leadership with the CPG community through key industry associations, analysts and the AFS Online Webinar Learning Series.

Similar Private Companies By Industry

Company Name Region
OpenIAM LLC United States
Hail Inc. United States
Flux Factory, Inc. United States
Seko Global Logistics Network LLC United States
Pegasus Technologies, Inc. United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact AFS Technologies, Inc., please visit Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at