February 26, 2015 7:38 PM ET


Company Overview of AFS Technologies, Inc.

Company Overview

AFS Technologies, Inc., doing business as Advanced Foodsystems, Inc., provides integrated business enterprise and on-demand software solutions designed to optimize the order-to-cash flow cycle and improve efficiencies across the supply chains of consumer packaged goods, food and beverage, and financial segments in the United States and internationally. Its solutions are utilized by manufacturers, distributors, broker/sales agencies, third party logistics providers, and retail operators to automate business processes, optimize trade promotion management, increase sales and margin performance, support regulatory compliance, enhance field sales-force efficiencies, streamline the flow of informa...

2141 East Highland Avenue

Suite 100

Phoenix, AZ 85016

United States

Founded in 1985





Key Executives for AFS Technologies, Inc.

Chief Executive Officer
Age: 52
Chief Financial Officer
Age: 57
Chief Customer Officer
Executive Vice President of Mobile Computing & Profile Division
Age: 69
Senior Vice President of Sales & Marketing
Compensation as of Fiscal Year 2014.

AFS Technologies, Inc. Key Developments

AFS Technologies Partners with Trax Image Recognition to Provide Real-Time Retail Execution Solution

AFS Technologies and Trax Image Recognition announced an agreement that will allow both parties to co-market their solutions as a complete, integrated product suite. The partnership will make Trax's real-time shelf analysis and reporting technologies immediately accessible to AFS' roster of more than 1,500 global clients as a direct upgrade package. In addition, more than 100 KPIs collected by Trax Image recognition algorithms will be readily accessible to AFS clients using AFS' award-winning sales intelligence solutions. Trax's unique image recognition technology provides accurate and highly detailed information about in-store retail execution in real time--allowing immediate action and decision-making abilities for retailers and FMCG brands. Sales and retail representatives simply use their smartphone to snap photos of relevant store display shelves, and Trax Image Recognition does the rest: analyzing and reporting on share of shelf, competitive insights, shelf standards, planogram compliance, promotional materials and more--within minutes. Through the AFS and Trax joint proposition, customers will be able to quickly and easily adapt their in-store strategies and tactics to stay ahead in the highly competitive retail game.

AFS Technologies Appoints Chris Rice as Senior Vice President of Industry Strategy

AFS Technologies has appointed Chris Rice as Senior Vice President of Industry Strategy. In this role, Mr. Rice will provide strategic consulting to ensure CPG companies are equipped to optimize the benefits of a fully integrated software solution suite in order to capitalize on growth opportunities and increase revenue. In addition, he will guide the strategic development and direction for the AFS Sales Solution Suite, comprised of functionality for trade promotion management and optimization and retail execution. A CPG industry veteran with over 28 years of experience, Mr. Rice has worked with many CPG industry leaders such as Kraft, Nestle, Unilever, Del Monte, Miller Brewing, and Dannon. In addition to serving as a valuable resource to AFS Technologies' CPG accounts, Mr. Rice will share his thought leadership with the CPG community through key industry associations, analysts and the AFS Online Webinar Learning Series.

AFS Technologies Inc. Adds Jozef Sovcik and Macko Heliodor to its Senior Management Team

AFS Technologies Inc. has completed the acquisition of Visicom. The acquisition of Visicom provides AFS Technologies with a cost-effective European operating center located in Bratislava, Slovakia as well as the addition of Visicom owners, Jozef Sovcik and Macko Heliodor, to the company's senior management team.

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