July 28, 2017 10:08 AM ET

Internet Software and Services

Company Overview of Bronto Software, Inc.

Company Overview

Bronto Software, Inc. provides a cloud-based commerce marketing automation platform. Its platform offers campaign management tools, including intuitive interface, drag-and-drop automation, and tracking and reporting to manage various aspects of email and cross-channel marketing programs; lifecycle marketing solutions, which include post-purchase campaigns, cart abandonment reminders, VIP and loyalty programs to turn cart abandoners and one-time buyers into repeat customers; marketing database, which includes order import, RFM metrics calculation, and precise segmentation for data-driven marketing; email and SMS campaigns, including responsive design, SMS messaging, and text-to-join to connec...

324 Blackwell Street

Washington Building

Suite 410

Durham, NC 27701

United States

Founded in 2002





Key Executives for Bronto Software, Inc.

Co-Founder and Chief Executive Officer
Co-Founder and Chief Operating Officer
Vice President abd General Counsel
Age: 45
General Manager
Vice President of Engineering
Compensation as of Fiscal Year 2017.

Bronto Software, Inc. Key Developments

Bronto Software Releases Verified Magento 2 Connector

Bronto Software and a NetSuite announced its Magento 2 Connector has been verified after passing Magento's Extension Quality Program, confirming that Bronto's extension meets Magento's high standards for coding, performance and scalability. The Magento 2 Connector enables users to import past-purchase information, including full order history and product details, from the Magento platform into the Bronto Marketing Platform (BMP). Commerce marketers can set this up within Bronto without IT resources. This fuels the creation of ultra-targeted and personalized email and cross-channel, revenue-generating, marketing campaigns. In addition, Bronto's implementation services team can simplify the integration process for customers by handling everything, including set-up, staging, training, production and closeout. Its support team provides the same superior customer experience as serviced for the BMP. The Magento 2 Connector is now available through the Bronto AppCenter, giving marketers access to the tools and functionality to create relevant and personalized email campaigns with new features, including: Order Import with Conversion Tracking " Import past-purchase information from Magento, including full order history and product details to create more targeted and personalized campaigns. Coupon Manager " Easily integrate with Bronto's Coupon Manager [3] app to distribute unique coupon codes and track redemption metrics. Pop-Up Manager Instantly integrate with Bronto's Pop-Up Manager app to manage multiple versions of pop-up sign-ups, perform A/B testing and create the exact look and feel desired with a visual editor. Cart Recovery Target cart abandoners with timely, customized messages through a seamless integration with Bronto's Cart Recovery app. App Interface Easily configure the Magento 2 Connector from within the Bronto Marketing Platform. No need to toggle back and forth between Bronto and Magento.

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