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November 30, 2015 8:02 PM ET

Internet Software and Services

Company Overview of Addvocate, Inc.

Company Overview

Addvocate, Inc. operates a social sharing employee advocacy platform that turns social employees into brand advocates. The company focuses on empowering current employees to share things through personal social networks throughout the day. Its platform enables employees, consultants, contractors, and approved agents of a company to curate, post, and publish information about their company, such as information about news, products, services, events, special offers, job availability, etc. The company was founded in 2012 and is based in San Francisco, California.

150 Minna Street

San Francisco, CA 94105

United States

Founded in 2012



Key Executives for Addvocate, Inc.

Chief Executive Officer and Chief Operating Officer
Head of Design
Vice President of Sales
Director of Marketing
Compensation as of Fiscal Year 2015.

Addvocate, Inc. Key Developments

Addvocate Inc. Appoints Piers Cooper as CEO; Launches New Employee Advocacy Platform, Addvocate 2

Addvocate announced the appointment of Piers Cooper as CEO. Cooper, a former Oracle executive, joined the company a little over a year ago as COO and was instrumental in building out the business, as well as guiding the company through its series A funding round. The company announced the launch of its SaaS based employee advocacy platform, Addvocate 2. This update includes new functionality that makes it easy for employees to consume and share content with their social networks. Addvocate 2 is a complete rebuild of the product. The interface has been modernized and streamlined, making it easy for users to interact with the platform. New and updated functionality includes: Feed: The new feed makes discovering and sharing content easy and fun. Posts include images and are sortable by user and group. Users now have more flexibility when posting and can determine where posts appear and who can see them. Marketers now have more flexibility when moderating users and groups, including the ability to suspend and delete posts. This provides control with content that might not be aligned with a company's brand identity. Browser extensions are now available for Chrome, Safari and Firefox. This makes it very easy for users to share content from anywhere they're browsing the web and consuming content. No more cutting and pasting links. Most of social media is consumed on the go. Addvocate's mobile app lets users be advocates for their company wherever they are. The new Directory feature enables a user to see content posted by another user.

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