January 30, 2015 1:02 AM ET


Company Overview of Covario, Inc.

Company Overview

Covario, Inc. operates as a search and content marketing agency. The company creates and executes customer acquisition and engagement campaigns through search, social media, and content marketing strategies. It offers organic search services in the areas of training and global governance, redesign and migration consulting, CMS and technical implementation, and local and mobile optimization; paid search programs; analytics and research services; content marketing services; creative services; and social media programs that support new customer acquisition, customer retention, branding, consumer loyalty, customer service, and public relations. The company also provides search engine optimizatio...

9255 Towne Centre Drive

Suite 600

San Diego, CA 92121

United States

Founded in 1996





Key Executives for Covario, Inc.

Co-Chief Executive Officer
Co-Chief Executive Officer
Vice President of PMO & Operations
Senior Vice President of Client Strategy
Senior Vice President of Search
Compensation as of Fiscal Year 2014.

Covario, Inc. Key Developments

Covario Promotes Jeff MacGurn to Senior Vice President

Covario announced that Jeff MacGurn has been promoted to senior vice president. In this newly expanded position, the 14-year digital marketing veteran will lead Covario's delivery team of more than 100 specialists in search marketing, social media, content marketing and analytics, who support global brand marketers and national retailers. MacGurn will continue to be based at the firm's San Diego headquarters. Until recently, he served as vice president for global earned media services, heading a team that won numerous search and social media awards for successful digital marketing programs executed on behalf of Global 1,000 brand marketers worldwide.

Covario Promotes Matt Kropp to Senior Vice President for Global Client Strategies and Project Management

Covario announced that Matt Kropp has been promoted to senior vice president for global client strategies and project management. In this newly expanded role, the 16-year digital marketing veteran will lead Covario's global team of account directors supporting enterprise search and content marketing clients, as well as the software division's SEO and social media technology account group. From the firm's Chicago office, Kropp will also continue to provide leadership for Covario's project management office. Until recently, Kropp has served as vice president, global client strategies. His digital marketing experience encompasses organic and paid search, local SEO, social media marketing, and Web analytics.

Covario Announce Management Appointments

Covario, Inc. announced that Russ Mann has been elected chairman of the board and that three established operating executives Mike Gullaksen, Jeff Johnson, and Claire Long will now serve as the operating heads of the global search and content marketing firm. For the last three years, Gullaksen and Johnson have been serving as co-managing directors of the firm's search and content marketing agency. Moving forward, they will now lead the company as co-chief executive officers together with Long, who joined company in 2012 as chief financial and operating officer. The leadership team will be responsible for overall revenue growth, operational excellence and client satisfaction. Although Mann will no longer serve as CEO, he will support the leadership transition in his new role as chairman. Since the company's founding seven years ago, Mann has been instrumental in its rise to become one of the world's preeminent search, social and content marketing agencies, as well as a leading SEO and social media technology provider.

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