August 22, 2017 9:06 AM ET

Internet Software and Services

Company Overview of About, Inc.

Company Overview

About, Inc. owns and operates a Website that provides expert content for enabling users to answer questions, solve problems, learn something new, and find inspiration. Its platform enables users to search for expert content on various topics, such as home, travel, wine, health, music, food, jobs, money, style, technology, and others. About, Inc. was formerly known as, Inc. and changed its name to About, Inc. in January 2002. The company was founded in 1996 and is based in New York, New York. As of September 24, 2012, About, Inc. operates as a subsidiary of IAC Search & Media, Inc.

1500 Broadway

6th Floor

New York, NY 10036

United States

Founded in 1996





Key Executives for About, Inc.

Chief Executive Officer
Age: 47
Chief Financial Officer
Chief Operating Officer
President of Advertising Sales
Age: 60
President of International
Age: 73
Compensation as of Fiscal Year 2017.

About, Inc. Key Developments Launches the Spruce New Brand unveiled its new brand The Spruce a home site offering practical, real-life tips and inspiration to help users create a home they love. The Spruce combines inspiration with how-to advice, helping users envision projects and complete what they set out to do. Whether looking to re-tile their bathroom, upgrade their baking skills or conquer their craft, The Spruce shows users how to make it happen. The Spruce is a fresh take on a Home site where not only find great ideas for project, but learn the techniques to get it done. Launches Lifewire unveiled Lifewire, a new technology information site that provides trusted, clear, and actionable tech advice and answers, without the jargon. Lifewire simplifies seemingly complex technology issues and decisions, and offers easy-to-understand solutions. Lifewire users are educated, tech-savvy, affluent, and use technology to save time and money. And, relative to other tech sites, Lifewire has a 50% larger proportion of female users, and its users are significantly more likely to work in tech related fields. Additionally, Lifewire is launching with a full suite of native and branded content offerings, all supported by the creative capabilities of its content studio, IDEA Studio Featuring over 16,000 articles written by 40 industry Experts, Lifewire teaches users how to fix what isn't working, buy the right gear, get the most out of their screens and gadgets, and have fun with technology.

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Recent Private Companies Transactions

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