October 24, 2016 3:34 PM ET

Internet Software and Services

Company Overview of Skyword Inc.

Company Overview

Skyword Inc. operates an enterprise-class content marketing platform that liberates brands from ineffective marketing practices and inspires them to create connections with their audiences. Its platform enables brands to discover what does their audience care about, as well as what moves them, scares them, and drives them to get out of bed each morning; and inspires their marketers and customers to share stories they could believe in and use their outside voices. The company’s platform also allows marketers to connect with various writers, videographers, photographers, and graphic artists; create content marketing solutions; make sure people are finding and sharing their catalog; and see how...

38 Chauncy Street

Boston, MA 02111

United States

Founded in 2004



Key Executives for Skyword Inc.

Founder, Chief Executive Officer and Director
President and Director
Chief Financial Officer
Vice President of Global Operations
Executive Vice President of Marketing
Compensation as of Fiscal Year 2016.

Skyword Inc. Key Developments

Skyword Inc. Launches Skyword Digital Asset Manager

Skyword Inc. announced the launch of Skyword Digital Asset Manager, which allows marketers to find and efficiently manage all of their digital assets globally. The focus on digital asset management is driven by Skyword's clients, many of whom lead marking organizations at large companies and stand in the middle of siloed product divisions and regional offices. Without an infrastructure and strategy for digital asset management, finding and repurposing old assets for new stories results in confusion between teams, corrupted and duplicate files and wasted on redundant tasks. By atomically enforcing proper use and maintaining a digital library in a secure location, the Skyword Digital Asset Manager protects brand files and ensures that the right team members have access at the right me. The functionality streamlines and simplifies brand storytelling by providing a collaborative space for marking leaders, practitioners and contributors throughout the content creation process. The combination of Skyword's content marking technology and digital asset management allows marketers to access images, videos, archived content and other key assets to easily create stories that stand out and are consistent with brand standards. As the pace of brand publishing accelerates, so does the need to manage and build upon the different aspects of each story. Without a universal approach for naming, tagging and storing files, marketers risk losing control of the brand's message.

Skyword Announces Launch of Skyword Analytics + GA

Skyword announced the launch of Skyword Analytics + GA, a new integration in its content marketing software that combines data from Google Analytics™ service with the storytelling metrics native to Skyword’s platform. With this integration, Skyword gives its customers a holistic view of the health of their content and enables both marketers and publishers to optimize the quality of the stories they publish. Through this streamlined intelligence, users are better positioned to create content that will grow the brand’s audience and loyal base of customers. Measuring the value of content is a challenge for both marketers and media companies. It requires a broad scope of metrics from disparate publishing platforms and analytics packages to gain audience insights and understand the impact that storytelling brings to the business. With the launch of Skyword Analytics + GA, the Skyword Platform now provides a simplified view of a story’s performance by combining channel, referral, engagement, and goal conversion metrics from Google Analytics with story and storyteller performance data from the Skyword Platform. Skyword Analytics + GA empowers traditional and brand publishers to determine the impact that stories have on audience development measured by increased readership, lead generation, subscriber growth, and revenue attribution. Where traditional reporting is limited to page-level metrics, Skyword Analytics + GA roll-up reporting is based on predetermined conversion goals, and allows marketers to determine which contributors are most effective at engaging with–and driving action from–relevant audiences.

Skyword Inc. Presents at Annual Needham Interconnect Conference, Aug-04-2015 10:00 AM

Skyword Inc. Presents at Annual Needham Interconnect Conference, Aug-04-2015 10:00 AM. Venue: The Westin Grand Central Hotel, 212 E. 42nd Street, New York, New York, United States.

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