September 26, 2017 1:47 AM ET


Company Overview of Ibotta, Inc.

Company Overview

Ibotta, Inc. develops brand engagement based mobile applications. It offers cash offers on various brands through its mobile applications. The company was formerly known as Zing Enterprises, Inc. The company was incorporated in 2011 and is based in Denver, Colorado.

1900 16th Street

Suite 400

Denver, CO 80202

United States

Founded in 2011



Key Executives for Ibotta, Inc.

Founder and Chief Executive Officer
Compensation as of Fiscal Year 2017.

Ibotta, Inc. Key Developments

Ibotta Launches New Performance Marketing Platform to Accelerate Traditional Retailers' Mobile Commerce Efforts

Ibotta announced the launch of a new performance marketing platform, powered by Button, allowing traditional retailers to leverage the fast-growing rewards app and drive new and high-value mobile users to their brands. Retail heavyweights Target, Walgreens, PetSmart, Sears, Barnes & Noble and more, join market leaders eBay, Groupon,, and Jet, in Ibotta's new merchant integration model, tapping into the explosive opportunity the Ibotta and Button teams developed to enhance customer acquisition and generate impactful mobile results. New additions to Ibotta's expanding Mobile Marketplace include: Backcountry, Barnes & Noble, Charlotte Russe, Choice Hotels, Enterprise Rent-A-Car, Extended Stay America, Foot Locker, Hotwire, LivingSocial, PetSmart, Sears, Target, Tech Armor, and Walgreens.

Ibotta Partners with,, Atom Tickets, and eBags to Expand Marketplace

Ibotta has collaborated with more than 20 firms as part its marketplace expansion strategy that aims for more than $500 million in sales in the year 2017. Including mobile commerce brands such as,, Atom Tickets, and eBags, the new partnerships extend Ibotta’s existing portfolio.

Seventh Generation Partners with Ibotta to Deliver High Quality Sustainable Products to Cost Conscious Consumers

Ibotta announced a partnership with Seventh Generation to expand the brand's product offerings within Ibotta's natural and organics product inventory. Rebates offers on Seventh Generation's environmentally-friendly products, including laundry detergent, personal care, and baby care products will launch in the Ibotta app on April 1, 2017 and range from one to three dollars in cash back on the purchase of qualifying products. In addition to offers on Seventh Generation products, consumers will have access to more than $380 in cash-back rebates from more than 400 natural and organic brands in the Ibotta app like Annie's, Silk, Suja Organic, Evol, Udi's and more.

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Recent Private Companies Transactions

Private Placement
July 17, 2017

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