Company Overview of XappMedia, Inc.
XappMedia, Inc. provides interactive audio advertising for Internet radio stations, that connects consumers with brands through mobile audio apps. The company was founded in 2012 and is based in Washington, District Of Columbia.
1025 Connecticut Avenue NW
Washington, DC 20036
Founded in 2012
Key Executives for XappMedia, Inc.
Co-Founder, Chief Executive Officer, President and Director
Senior Vice President of Business Development & Publisher Relations
Compensation as of Fiscal Year 2014.
XappMedia, Inc. Key Developments
XappMedia, Inc. Appoints Lisa Namerow as Senior Vice President of Business Development and Publisher Relations
May 8 14
XAPPmedia announced the addition of Lisa Namerow as senior vice president of business development and publisher relations to its executive team. Lisa's deep knowledge in the digital radio space brings valuable expertise and direction to the XAPPmedia environment. Lisa joins XAPPmedia from Slacker Radio, where she was senior vice president of strategic partnerships and audio monetization. Lisa led the management of various strategic partnerships including AOL, Verizon, Cox Communications, Time Warner Cable, Triton Digital as well as led strategy for audio monetization. In Lisa's new role, she will be working closely with XAPPmedia's executive team to establish the company's market position and business direction. In addition, Lisa will be responsible for publisher and partner relationships that will drive widespread adoption of XAPP Ads.
XappMedia, Inc. Launches First Interactive Audio Advertising Service for Internet Radio Publishers
Mar 31 14
XAPPmedia launched XAPP Ads - a proprietary technology and end-to-end advertising service for Internet radio publishers and advertisers. Developed for the ultramobile audience, XAPP Ads are hands free, eyes free, voice activated ads that provide a new solution for monetizing the growing Internet radio and mobile audio audiences. As Internet radio becomes a more personal experience, XAPP Ads provide consumers a choice to connect directly with brands through the convenience of voice when offers are relevant and quickly get back to listening when they are not. XAPP Ads drive instant conversions for advertisers and increase ad inventory yield for audio publishers. NPR will be the first publisher to make XAPPmedia's interactive audio technology available to underwriters and sponsors with Lumber Liquidators as its launch sponsor. NPR's programming reaches nearly 23 million listeners monthly on its digital platforms. XAPP Ads can be created in minutes by publishers or advertisers through a cloud-hosted point-and-click interface with no programming required. XAPP Ads leverage traditional advertising audio creative, which makes them more cost effective to build than other digital rich media advertisements. XAPP Ads can also be paired with on-screen tiles, but the key focus is allowing consumers to respond to audio advertising by voice. Many options are provided for connecting consumers to brand offers including voice activated actions such as: Call Now, More Info, Download App, Buy It, Send email and Send coupon. Even when listening hands free and eyes free an offer can be engaged by voice, leading to more convenience for consumers, more conversions for advertisers and a super-premium ad format for publishers.
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