Company Overview of RhythmOne, LLC
RhythmOne, LLC, a media technology company, connects audiences with brands through premium content across devices. Its solutions for advertisers cover creative advertising, influencer marketing, media buying solutions, and quality assurance, as well as cross-screen targeting, campaign delivery, and analytics. The company’s solutions for publishers include ad solutions comprising video ads, rich media ads, distributed content, social media extensions, and sponsorships and native executions; quality brands; Video SDK, which provides video monetization solution for publishers and app developers; digital video content distribution; and related services. Its solutions for content partners include...
One Market Plaza
San Francisco, CA 94105
Founded in 2004
Key Executives for RhythmOne, LLC
Senior Vice President and General Manager
Compensation as of Fiscal Year 2015.
RhythmOne, LLC Key Developments
RhythmOne Launches its Next-Generation Programmatic Platform, RhythmMax
Oct 2 15
RhythmOne announced the launch of its next-generation programmatic platform, RhythmMax. The debut underscores the company's commitment to mobile, video and programmatic and empowers advertisers to achieve impact and scale with consumers who are increasingly active, engaged and seeking quality content across devices and formats. Furthering the company's mission to deliver high-quality, cross-screen advertising at scale, RhythmMax reaches over 150 million unique users a month across a wide variety of targetable audience segments in a brand safe environment. RhythmMax provides advertisers a single point of campaign execution for video, display, rich media and native advertising, across mobile, desktop and connected TV. For publishers, RhythmMax pre-screens inventory which allows for maximum inventory valuation, yield and monetization. A key differentiator of the RhythmMax platform is RhythmGuard, a proprietary pre- and post-bid filtering technology that screens for and eliminates underperforming or suspicious traffic before it reaches the marketplace. Designed to augment and complement other third-party viewability and verification solutions, RhythmGuard enables RhythmMax to offer one of the cleanest sources of inventory available in the industry. RhythmMax's premium inventory has deep roots in mobile and video - including coveted in-app and in-stream inventory - and covers owned and operated, and controlled supply, in addition to an extended network of publisher partnerships. RhythmMax offers flexible buying options for advertisers across the RhythmOne supply footprint, including programmatic direct and private marketplaces deals, and real-time bidding. The platform is directly integrated with many top-tier DSPs, and can also provide turnkey managed services.
RhythmOne Executes Technology Partnership with DataXu
Sep 24 15
RhythmOne announced a partnership with DataXu to integrate the company's programmatic platform, RhythmMax, into DataXu's Demand Side Platform (DSP).
Rhythm Announces Release of First HD In-Stream Mobile Video Advertising Solution
Jun 18 14
Rhythm announced the release of their HD mobile video advertising solution, making them one of the only mobile video advertising providers that currently sells and serves HD video advertising for smartphones and tablets, and the only provider of in-stream mobile video in HD. The solution is also available for advertising on connected TV. HD mobile video is a highly desirable part of advertisers' media mix, enabling video creative to deliver a truly vivid, high-impact experience to consumers. Rhythm's HD video ads are presented full-screen at a 16:9 aspect ratio and can be served as in-stream video, meaning the ads appear within video content, mirroring the experience of a TV commercial. They can also be served as interstitial video, where the ads appear during screen changes, such as between game levels or at app launch. Historically, bandwidth and video player limitations have stymied HD video from becoming a viable solution on mobile devices. Latency between the ad call and the ad's appearance on the screen meant viewers often navigated elsewhere before seeing the ad, leading to lower completion rates. Video caching on mobile devices, or downloading a video ad in the background so that it can serve instantly once called, has mitigated the problem. However, caching multiple ads can consume available bandwidth on some devices and restrict the ability to dynamically target ads in real time. With the launch of its HD solution, Rhythm has solved the latency and the bandwidth issues by dramatically improving its video server network to handle high definition, multi-profile video transcoding at scale, allowing Rhythm to serve millions of mobile device requests for HD video every day. Publishers will benefit greatly as well, as the HD video rendering capability increases the value of their mobile inventory. Rhythm's flexible integration options also enable publishers to choose between implementing a VAST tag, which enables HD in-stream video to be served across iOS, Android OS and connected TV formats; or the Rhythm in-app SDK, which allows publisher to monetize with premium HD-enabled in-stream video and mobile rich media ad units.
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