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May 24, 2015 10:20 AM ET


Company Overview of Rhythm NewMedia Inc.

Company Overview

Rhythm NewMedia Inc. provides mobile video advertising solutions. The company sells and serves video, rich media, and other advertising formats to connect brand advertisers with mobile audiences. Its ad products include virtuoso interstitials for interactive video strategies; encore video banners, an auto-play videos displayed in a standard banner alongside a call to action; display units, such as interactive full page ad, full screen ad unit, social media call to action, and engage the smartphone audience. The company also operates flow advertising platform that provides tablet and mobile video ad server with a focus on brand advertising. It primarily serves brands and media companies. Rhyt...

800 West El Camino Real

Suite 100

Mountain View, CA 94040-2573

United States

Founded in 2005





Key Executives for Rhythm NewMedia Inc.

Vice President of Advertising Operations
Vice President of Ad Solutions
Compensation as of Fiscal Year 2014.

Rhythm NewMedia Inc. Key Developments

Rhythm Announces Release of First HD In-Stream Mobile Video Advertising Solution

Rhythm announced the release of their HD mobile video advertising solution, making them one of the only mobile video advertising providers that currently sells and serves HD video advertising for smartphones and tablets, and the only provider of in-stream mobile video in HD. The solution is also available for advertising on connected TV. HD mobile video is a highly desirable part of advertisers' media mix, enabling video creative to deliver a truly vivid, high-impact experience to consumers. Rhythm's HD video ads are presented full-screen at a 16:9 aspect ratio and can be served as in-stream video, meaning the ads appear within video content, mirroring the experience of a TV commercial. They can also be served as interstitial video, where the ads appear during screen changes, such as between game levels or at app launch. Historically, bandwidth and video player limitations have stymied HD video from becoming a viable solution on mobile devices. Latency between the ad call and the ad's appearance on the screen meant viewers often navigated elsewhere before seeing the ad, leading to lower completion rates. Video caching on mobile devices, or downloading a video ad in the background so that it can serve instantly once called, has mitigated the problem. However, caching multiple ads can consume available bandwidth on some devices and restrict the ability to dynamically target ads in real time. With the launch of its HD solution, Rhythm has solved the latency and the bandwidth issues by dramatically improving its video server network to handle high definition, multi-profile video transcoding at scale, allowing Rhythm to serve millions of mobile device requests for HD video every day. Publishers will benefit greatly as well, as the HD video rendering capability increases the value of their mobile inventory. Rhythm's flexible integration options also enable publishers to choose between implementing a VAST tag, which enables HD in-stream video to be served across iOS, Android OS and connected TV formats; or the Rhythm in-app SDK, which allows publisher to monetize with premium HD-enabled in-stream video and mobile rich media ad units.

Digital Caddies Enters into Agreement with Rhythm New Media

Digital Caddies announced that the company has entered into an agreement with Rhythm New Media for them to serve rich media and video advertising onto The Players Network. By partnering with Rhythm New Media, Digital Caddies can realize their goal of providing a first-class mobile golf experience coupled with non-intrusive, relevant advertising. Rhythm was chosen as a provider by Digital Caddies due to their solid partnerships with a wide variety of advertisers who seek to reach the demographic that Digital Caddies represents. As the number of courses in the network grows, advertising inventory will grow far beyond the current inventory run rate of 100MM impressions per month announced by Digital Caddies earlier this month. There is tremendous value to both Rhythm New Media and Digital Caddies to fill this inventory and drive meaningful revenue.

Blinkx plc, Rhythm NewMedia, Inc. - M&A Call

To discuss the acquisition agreement between Blinkx plc and Rhythm NewMedia, Inc

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