October 26, 2016 8:51 AM ET

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Company Overview of Mobile Marketing Association

Company Overview

Mobile Marketing Association is a trade association that represents mobile marketing value chain operators. It offers industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues; and representation for the mobile marketing industry to major legislative bodies worldwide. Mobile Marketing Association was formerly known as Wireless Advertising Association and changed its name to Mobile Marketing Association in 2003. The association was founded in 2000 and is based in New York, New York.

770 Broadway

2nd Floor

Suite 224

New York, NY 10003

United States

Founded in 2000



Key Executives for Mobile Marketing Association

Chief Executive Officer, President and Director
Managing Director of North America Branch, Director and Director of North America Board
Managing Director of Asia Pacific Branch, Director and Director of Asia Pacific Board
Chief Marketing Officer of EMEA, Managing Director of EMEA and Unit Board Member
Managing Director of Latin America
Compensation as of Fiscal Year 2016.

Mobile Marketing Association Key Developments

The Mobile Marketing Association Announces Board Changes

The Mobile Marketing Association has appointed its India board of directors. The MMA board members have commenced work that is focused on research, measurement and education to help marketers understand consumer behavior and usage of data and non-data mobile users and capabilities across voice, text and data. PepsiCo India Holdings' chairman and CEO D Shivakumar will be the chairman of the MMA India. Its other members include: Ajit Mohan, President, Novi Digital Entertainment Pvt. Ltd, Amarjit Singh Batra, CEO, OLX South Asia, Amrit Thomas, Chief Marketing Officer, United Spirits Limited, CVL Srinivas, CEO South Asia, GroupM, Kirthiga Reddy, MD, Facebook India, Prasun Basu, MD South Asia, Millward Brown,Priya Nair, Executive Director - Home Care, Hindustan Unilever Limited, Senthil Kumar, Chief Creative Officer, J. Walter Thompson, Shireesh Joshi, Head - Strategic Marketing, Godrej Group, and Vijay Shekhar Sharma, Founder & CEO, One97 Communications & Paytm.

Mobile Marketing Association Presents at The MMA Mobile CEO & CMO Summit, Jul-26-2015 through Jul-28-2015

Mobile Marketing Association Presents at The MMA Mobile CEO & CMO Summit, Jul-26-2015 through Jul-28-2015. Venue: Sonoma, California, United States. Presentation Date & Speakers: Jul-27-2015, Greg Stuart, Chief Executive Officer, President and Director, Sheryl Daija, Chief Strategy Officer.

The Mobile Marketing Association Appoints Preeti Desai as Country Manager in India

The Mobile Marketing Association has announced that the appointment of Preeti Desai as Country Manager in India, in order to strengthen the association's presence and commitment toward developing the mobile marketing industry in the country. Desai joins the MMA after several years Rediff.com India where she was Vice President Strategic Alliances, evangelizing the spliced TV advertising opportunity to the leading SME's across sectors and geographies.

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