Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us


April 26, 2015 5:32 AM ET

Commercial Services and Supplies

Company Overview of Mobile Marketing Association

Company Overview

Mobile Marketing Association is a trade association that represents mobile marketing value chain operators. It offers industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues; and representation for the mobile marketing industry to major legislative bodies worldwide. Mobile Marketing Association was formerly known as Wireless Advertising Association and changed its name to Mobile Marketing Association in 2003. The association was founded in 2000 and is based in New York, New York.

770 Broadway

2nd Floor

Suite 224

New York, NY 10003

United States

Founded in 2000

Phone:

646-257-4515

Key Executives for Mobile Marketing Association

Chief Executive Officer, President and Director
Managing Director of North America Branch, Director and Director of North America Board
Managing Director of Asia Pacific Branch, Director and Director of Asia Pacific Board
Chief Marketing Officer of EMEA, Managing Director of EMEA and Unit Board Member
Managing Director of Latin America
Compensation as of Fiscal Year 2014.

Mobile Marketing Association Key Developments

Mobile Marketing Association Announces New Board Appointments

Mobile Marketing Association announced the appointment of Michael Donnelly as the new chairman of its North American Board of Directors, as well the addition of ten new board members. Aligning with the MMA's marketer first mission and its commitment to increased membership value, Donnelly will lead the MMA's regional NA board in a number of focused initiatives that will bring the full ecosystem of buyers and sellers together to help drive accelerated business growth for marketers, agencies, media companies and technology enablers. Prior to leading Global Digital Marketing at MasterCard, he was the group director of Worldwide Interactive Marketing at The Coca-Cola Company. New board members include: Kim Gnatt, Global Group Director, The Coca-Cola Company; Danielle Lee, VP, Commercial Marketing, VEVO; Rich Muhlstock, SVP, Branding & Acquisition, E*TRADE; Lou Paskalis, SVP, Enterprise Media Executive, Bank of America; Babs Rangaiah, VP, Global Media Innovation & Ventures, Unilever; Brandon Rhoten, VP, Digital & Social Media, The Wendy's Company; Steven Rosenblatt, Chief Revenue Officer, Foursquare; Denis Sison, VP, Global Marketing, The Hershey Company; Jon Suarez Davis, VP, Global Media & Digital Strategy, Kellogg Company; Tom Cramer, Mobile Practice Lead, Razorfish; and Stephanie Sarofian, Executive Director Brand and Agency Partnerships, InMobi.

The Mobile Marketing Association Announces Formation of Mobile Location Data Accuracy Group to Drive Trust and Scale in Location Marketing

The Mobile Marketing Association announced the formation of the Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it.

Mobile Marketing Association Announces New Appointments to South Africa Board of Directors

The Mobile Marketing Association has announced the addition of 13 new industry leaders to its MMA South Africa Board of Directors serving for a one-year term from 1 August 2014. They join an active board drawn from the marketer, agency, media owner, tech enabler, research and Telco communities representing mobile interests within SA. The new and re-elected board members are: AAT: Alan Haarhoff; AdClick Africa: Velly Bosega; Advine: Gavin Emes; BulkSMS: Samantha van Putten; Buzz City: Nicholas Hodge; Coca Cola: Muhammed Jassat; DSG: Yaron Assabi; GfK: Ryan Smit; Mobiclicks: John Butler; Nokia: Allana Barber; SABC: Philip van Tonder; Sivlerstonecis: Raymond Buckle- Honorary Guest; Standard Bank: Sagren Pather; Telkom Mobile: Helga Bates; Unilever: Nazeer Suliman; Vine: Neil Hutchinson; WiGroup: Howard Moodycliffe.

Similar Private Companies By Industry

Company Name Region
Johns Disposal Service, Inc. United States
Professional Document Management, Inc. United States
Sentencing Concepts Inc. United States
Bar Association Of San Francisco United States
PolyVision Corporation United States

Recent Private Companies Transactions

Type
Date
Target
No transactions available in the past 12 months.
 

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
NYC2012, Inc. United States
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact Mobile Marketing Association, please visit www.mmaglobal.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.