Mobile Marketing Association is a trade association that represents mobile marketing value chain operators. It offers industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues; and representation for the mobile marketing industry to major legislative bodies worldwide. Mobile Marketing Association was formerly known as Wireless Advertising Association and changed its name to Mobile Marketing Association in 2003. The association was founded in 2000 and is based in New York, New York.
New York, NY 10003
Founded in 2000
Mobile Marketing Association Announces New Board Appointments
Feb 5 15
Mobile Marketing Association announced the appointment of Michael Donnelly as the new chairman of its North American Board of Directors, as well the addition of ten new board members. Aligning with the MMA's marketer first mission and its commitment to increased membership value, Donnelly will lead the MMA's regional NA board in a number of focused initiatives that will bring the full ecosystem of buyers and sellers together to help drive accelerated business growth for marketers, agencies, media companies and technology enablers. Prior to leading Global Digital Marketing at MasterCard, he was the group director of Worldwide Interactive Marketing at The Coca-Cola Company. New board members include: Kim Gnatt, Global Group Director, The Coca-Cola Company; Danielle Lee, VP, Commercial Marketing, VEVO; Rich Muhlstock, SVP, Branding & Acquisition, E*TRADE; Lou Paskalis, SVP, Enterprise Media Executive, Bank of America; Babs Rangaiah, VP, Global Media Innovation & Ventures, Unilever; Brandon Rhoten, VP, Digital & Social Media, The Wendy's Company; Steven Rosenblatt, Chief Revenue Officer, Foursquare; Denis Sison, VP, Global Marketing, The Hershey Company; Jon Suarez Davis, VP, Global Media & Digital Strategy, Kellogg Company; Tom Cramer, Mobile Practice Lead, Razorfish; and Stephanie Sarofian, Executive Director Brand and Agency Partnerships, InMobi.
The Mobile Marketing Association Announces Formation of Mobile Location Data Accuracy Group to Drive Trust and Scale in Location Marketing
Jul 31 14
The Mobile Marketing Association announced the formation of the Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it.
Mobile Marketing Association Announces New Appointments to South Africa Board of Directors
Jul 1 14
The Mobile Marketing Association has announced the addition of 13 new industry leaders to its MMA South Africa Board of Directors serving for a one-year term from 1 August 2014. They join an active board drawn from the marketer, agency, media owner, tech enabler, research and Telco communities representing mobile interests within SA. The new and re-elected board members are: AAT: Alan Haarhoff; AdClick Africa: Velly Bosega; Advine: Gavin Emes; BulkSMS: Samantha van Putten; Buzz City: Nicholas Hodge; Coca Cola: Muhammed Jassat; DSG: Yaron Assabi; GfK: Ryan Smit; Mobiclicks: John Butler; Nokia: Allana Barber; SABC: Philip van Tonder; Sivlerstonecis: Raymond Buckle- Honorary Guest; Standard Bank: Sagren Pather; Telkom Mobile: Helga Bates; Unilever: Nazeer Suliman; Vine: Neil Hutchinson; WiGroup: Howard Moodycliffe.