March 05, 2015 7:47 PM ET

Media

Company Overview of Broadband Enterprises, Inc.

Company Overview

Broadband Enterprises, Inc. operates an online video ad network. It offers video ads in ad curtain, ad extender, ad in, ad selector, in-stream video, overlay, and pre-roll formats; and Real Demo, a targeting tool to enrich the demographic makeup of campaigns. The company also develops, produces, and distributes Web based content. In addition, it assists advertisers, content producers, and content distributors through sales of online advertising, syndicated programming, and online content; and enables brands to monetize, track, and produce videos for various devices. The company was founded in 2004 and is based in New York, New York. As per the transaction announced on October 18, 2010, Broad...

245 Fifth Avenue

Floor 21

New York, NY 10016

United States

Founded in 2004

Phone:

646-833-2904

Key Executives for Broadband Enterprises, Inc.

Founder and Chief Executive Officer
Vice President of Marketing
Age: 58
Vice President of Sales
Vice President of Operations for US
Compensation as of Fiscal Year 2014.

Broadband Enterprises, Inc. Key Developments

Vindico Announces the Addition of Paul Oronoz and Bruce Budkofsky to its Sales Team as SVP and VP, Respectively

Vindico announced the addition of Paul Oronoz and Bruce Budkofsky to its sales team as SVP and VP, respectively. In these roles, the industry veterans will drive strategic growth for the ad management platform by providing enhanced ad serving solutions that empower clients and maximize their return. Mr. Oronoz joins Vindico after holding previous roles at other Viant companies. He served as UK Country Manager since June 2012 and oversaw the continued development of the company's UK business. Mr. Budkofsky brings more than 16 years of digital media sales expertise to the Vindico team. He has held sales leadership positions at well-known brands including Weather.com and Fandango. Most recently, he was SVP and General Manager of National Advertising Sales at Dominion Enterprises where he coordinated and created a team of digital experts to create custom, at-scale solutions for national advertisers.

Vindico Releases the Next Generation of the Vindico Mobile SDK

Vindico widely releases the next generation of the Vindico Mobile SDK that allows advertisers to seamlessly deliver and measure video ad campaigns across all screens, including in app mobile environments and on mobile web, for greater flexibility in a 'TV/video everywhere' initiative. The single-source solution allows brands to seamlessly deploy interactive ads at scale, and measure engagement consistently across their entire digital buy. The updated SDK adds built-in Adtricity(TM) technology which provides viewability measurement on mobile placements. Adtricity strengthens the relationship between advertisers and publishers by providing consistent transparency for both the buy- and sell-side on all cross-platform campaigns. Vindico's Mobile SDK extends an advertiser's ability to connect to potential and existing customers at scale across all screens. The offering, like Vindico's existing solutions, is fully integrated with both the MRC-accredited Vindico ad server and Vindico Bid Manager, allowing advertisers to execute both traditional and programmatic campaigns. Together with these solutions, Vindico's Mobile SDK represents the most sophisticated solution for delivering interactive advertising in mobile applications.

Vindico Offers Ad Blocking Across Entire Platform

Vindico(R) announced that it has integrated ad blocking capabilities into its suite of digital ad solutions for marketers. Vindico's ad blocking solution is powered by Adtricity, the viewability and verification technology for video advertising, and effectively protects advertisers' digital investments at scale. By utilizing Vindico's Adtricity, advertisers are able to identify questionable domains where ads could run unseen -- and immediately add them to their blacklist. As the buy-side ad server, Vindico can quickly and easily update a client's blacklist to real time block any ad from running on those identified domains. Vindico's ad blocking capability can also be used to block based on viewability, player size, iframe and content.

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