Company Overview of Rosetta Marketing Group, LLC
Rosetta Marketing Group, LLC operates as a marketing agency that focuses on customer engagement. The company captures and understands human behavior, creates personalized brand experiences, drives acquisition and loyalty through data and technology, and measures success through engagement and performance. It serves clients in consumer products and retail, technology and telecommunications, healthcare, and financial services industries worldwide. Rosetta Marketing Group, LLC was formerly known as Rosetta Marketing Strategies Group, Inc. The company was founded in 1998 and is based in Hamilton, New Jersey. It has locations in Chicago, Illinois; Cleveland, Ohio; London, United Kingdom; El Segun...
100 American Metro Boulevard
Hamilton, NJ 08619
Founded in 1998
Key Executives for Rosetta Marketing Group, LLC
Chief Executive Officer and Managing Partner
Managing Partner of Financial Services
Managing Partner and Chief Operating Officer
Managing Partner of Rosetta Marketing Strategy & Insights
Managing Partner of Agency Operations
Compensation as of Fiscal Year 2015.
Rosetta Marketing Group, LLC Key Developments
Rosetta Launches IBM-Powered NEXUS Operating System to Enable Clients to Deliver More Engaging Brand Experiences
May 14 15
Rosetta launched the IBM-powered version of its NEXUS Operating System (OS) which will enable organizations to deliver more engaging brand experiences across the entire customer journey. The NEXUS OS integrates customer data and interactions across all major touchpoints into a single framework to give organizations the power to meet the rising customer expectations of how brands interact with them. Now Rosetta is building on its collaboration with IBM by providing a comprehensive suite of IBM Commerce solutions within the NEXUS OS to give brands a deeper level of analytics that help them better understand their customers' individual needs. This enables marketers to deliver a deeper level of relevant, targeted and personalized experiences that engage customers across multiple channels and devices. As part of this launch, the Rosetta In-Store Customer Engagement (ICE) solution, which helps brands build deeper relationships with customers, recover missed sales, and provide new cross- and up-selling opportunities, has
been expanded to include IBM Commerce solutions.
Jon Winsell Joins Rosetta as Senior Vice President of Strategic Planning
May 13 15
Rosetta announced that it has hired Jon Winsell as a senior vice president of strategic planning. In this new role, Winsell will be tasked with driving strategic innovation across the customer engagement ecosystem to create growth for Rosetta's global client roster. He will be based at Rosetta's New York 99 Hudson Street office, and will report to Executive Vice President of Global Strategic Planning David Worth. Winsell comes to Rosetta most recently from The Experts Bench Inc. where he served as senior marketing consultant to Yellow Pages.
Rosetta Launches Nexus Engine Powered by Adobe Marketing Cloud
Mar 10 15
Rosetta at Adobe Summit launched an Adobe Marketing Cloud-powered version of its Nexus Engine. Originally launched more than five years ago, the Nexus Engine drives next-generation customer engagement through a combination of insights, personalization and contextually relevant, branded experiences deployed across the entire customer journey at enterprise scale. Rosetta is now taking the Nexus Engine to the next level by integrating the Adobe Marketing Cloud. The Nexus Engine is modular, allowing it to plug in with existing client capabilities and technologies while adding the ability to integrate customer information and interactions across all touch points and channels, including first-, second- and third-party data. The Nexus Engine, which is also available through Razorfish in partnership with Rosetta, will now is significantly expanded through the unique capabilities of the Adobe Marketing Cloud, which processes more than 30.5 trillion transactions a year, including 2.5 trillion mobile transactions. The Nexus Engine by Rosetta powered by Adobe Marketing Cloud is provided jointly by the partnership to clients. Bringing the Nexus Engine together with Adobe Marketing Cloud will enable Rosetta to apply the skills of hundreds of data scientists to its clients' challenges. This powerful segmentation, coupled with the ability to drive dynamically assembled creative powered using Adobe Experience Manager, will enable a new level of relevant, targeted, and personalized experiences.
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