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April 01, 2015 8:46 PM ET

Media

Company Overview of Rosetta Marketing Group, LLC

Company Overview

Rosetta Marketing Group, LLC provides marketing consulting services and solutions. The company offers consulting practice, creative and consumer experience, search and media, technology, relationship marketing, and analytical optimization services. Its search and media services include paid and organic search engine optimization, paid search engine marketing, social media marketing, online display advertising, and more. The company also provides commerce, connected devices, segmentation, and optimization solutions. It serves healthcare, technology and telecommunication, consumer products and retail, financial services, distribution, manufacturing, and utilities industries. The company has st...

100 American Metro Boulevard

Hamilton, NJ 08619

United States

Founded in 1998

Phone:

609-689-6100

Fax:

609-631-0184

Key Executives for Rosetta Marketing Group, LLC

Chief Executive Officer and Managing Partner
Managing Partner of Financial Services
Managing Partner and Chief Operating Officer
Managing Partner of Distribution, Manufacturing & Utilities
Managing Partner of Rosetta Marketing Strategy & Insights
Compensation as of Fiscal Year 2014.

Rosetta Marketing Group, LLC Key Developments

Rosetta Launches Nexus Engine Powered by Adobe Marketing Cloud

Rosetta at Adobe Summit launched an Adobe Marketing Cloud-powered version of its Nexus Engine. Originally launched more than five years ago, the Nexus Engine drives next-generation customer engagement through a combination of insights, personalization and contextually relevant, branded experiences deployed across the entire customer journey at enterprise scale. Rosetta is now taking the Nexus Engine to the next level by integrating the Adobe Marketing Cloud. The Nexus Engine is modular, allowing it to plug in with existing client capabilities and technologies while adding the ability to integrate customer information and interactions across all touch points and channels, including first-, second- and third-party data. The Nexus Engine, which is also available through Razorfish in partnership with Rosetta, will now is significantly expanded through the unique capabilities of the Adobe Marketing Cloud, which processes more than 30.5 trillion transactions a year, including 2.5 trillion mobile transactions. The Nexus Engine by Rosetta powered by Adobe Marketing Cloud is provided jointly by the partnership to clients. Bringing the Nexus Engine together with Adobe Marketing Cloud will enable Rosetta to apply the skills of hundreds of data scientists to its clients' challenges. This powerful segmentation, coupled with the ability to drive dynamically assembled creative powered using Adobe Experience Manager, will enable a new level of relevant, targeted, and personalized experiences.

Rosetta Appoints Eric Healy as Chief Executive Officer

Rosetta announced that Eric Healy has been named Chief Executive Officer of the agency and will now oversee all business units across Rosetta's nine U.S. and European locations. Healy, who was promoted from Managing Partner of Rosetta's Consumer Products & Retail Industry Group, will also sit on the Brand Leadership team of Razorfish Global and report to Razorfish Global CEO Tom Adamski. As Managing Partner, Healy led a team of more than 223 professionals that specialize in delivering omni-channel strategy and experience-driven commerce solutions on behalf of global brands in the retail and hospitality sectors. Prior to joining Rosetta in February 2014, Healy served as vice president at SapientNitro.

Rosetta Hires Drew Kurth as Partner in Consumer Products and Retail Industry Group

Rosetta announced that it has hired Drew Kurth as Partner in its Consumer Products and Retail Industry Group. Kurth will report to Managing Partner Eric Healy and will play a central role in driving the Industry Group's growth strategy, including spurring organic growth across major clients and strengthening key agency partnerships. He will be based in Rosetta's New York Tribeca Office. Kurth joins Rosetta from its sister agency Razorfish, where he most recently served as CEO of Digital Marketing Platforms and Services.

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Date
Target
Merger/Acquisition
February 20, 2015
Rosetta Marketing Group, LLC, Healthcare Business
 

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