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October 09, 2015 7:26 AM ET

Internet Software and Services

Company Overview of Simple Energy, Inc.

Company Overview

Simple Energy, Inc. designs and develops an online customer engagement platform that helps users to understand their energy use. The company’s Software-as-a-Service platform engages customers and delivers energy efficiency, demand side management, and smart grid results. It supports utility smart grid, energy efficiency, and demand response programs. The company was incorporated in 2010 and is based in Boulder, Colorado.

1215 Spruce Street

Suite 201

Boulder, CO 80302

United States

Founded in 2010



Key Executives for Simple Energy, Inc.

Co-Founder and Chief Executive Officer
Co-Founder and Executive Vice President
Vice President
Age: 51
Compensation as of Fiscal Year 2015.

Simple Energy, Inc. Key Developments

Iberdrola USA Partners with Simple Energy to Implement E-Commerce Energy in New York

Simple Energy and Iberdrola USA, a subsidiary of Iberdrola, S.A. announced a proposed partnership as part of New York State's new energy plan to help utilities achieve Reforming Energy Vision (REV) goals. Iberdrola USA's New York utility, RG&E will incorporate Simple Energy's Marketplace platform for customers to purchase curated distributed energy resource (DER) products with targeted and broad-based instant incentives. Marketplace is a utility branded e-commerce platform that connects utilities and consumers by offering energy-saving products and services with instant rebates. The product will allow Iberdrola to deliver a utility-driven customer engagement platform to increase market animation, customer DER utilization, and community engagement and interaction, while creating new revenue streams and enhanced efficiency for existing utility programs.

Simple Energy Launches E-Commerce Platform to Bridge Gap Between Utilities & Consumers

Simple Energy announced the launch of 'Marketplace,' an e-commerce platform that connects utilities and consumers by offering energy-saving household products and services with instant rebates at the point of sale. The platform, which is white-labeled by participating utilities, delivers individualized energy-saving tips and recommendations via personalised emails, empowering consumers to reduce energy consumption and make informed purchasing decisions. The platform also enables utilities to deliver personalised communication to its customer base via existing marketing and billing channels, providing energy-saving recommendations to encourage consumers to make informed purchasing and energy-reducing decisions. In addition, Simple Energy Marketplace is customizable and scalable to utilities' unique needs and energy efficiency requirements. Simple Energy is launching Marketplace with two major North American utilities, including a program with San Diego Gas & Electric, adding to the utility's existing Manage-Act-Save customer engagement platform. The programs will be available to more than 2.5 million households across the Midwest and West Coast.

Steve Westly to Join Simple Energy's Board of Directors

Simple Energy announced that it closed $6 million in a Series B funding round led by the Westly Group. As part of the round, Westly Group's Founder and Managing Partner, Steve Westly will be joining Simple Energy's Board of Directors. The Westly Group is led by Steve Westly, who was formerly the Controller and Chief Fiscal Officer of the state of California. He currently serves on the Secretary of Energy's Advisory Board as a representative for the venture capital industry. The Westly Group's portfolio includes Tesla Motors, RecyleBank, cleanWell, Honest Buildings, Lunera Lighting and others.

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