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October 10, 2015 5:07 PM ET

Internet Software and Services

Company Overview of Persado Inc.

Company Overview

Persado Inc. provides marketing persuasion technology solutions for digital marketers worldwide. The company offers Persado, a SaaS-based platform that integrates with the clients existing workflow and marketing software to test and deliver the messages across various digital channels and stages of the customer life cycle. It serves digital marketers in various industries, including telecommunications, financial services, gaming, retail, travel, and more. Persado Inc. was founded in 2012 and is based in New York, New York with additional offices in Redwood City, California; Athens, Greece; London, United Kingdom; Rome, Italy; and Rio de Janeiro, Brazil.

50 West 17th Street

Floor 11

New York, NY 10011

United States

Founded in 2012



Key Executives for Persado Inc.

Co-Founder, Chairman and Chief Executive Officer
Chief Financial Officer
Senior Vice President of Operations
Senior Vice President of Product & Innovation
Senior Vice President of Sales and Business Development
Age: 49
Compensation as of Fiscal Year 2015.

Persado Inc. Key Developments

Persado Hires David Atlas as Chief Marketing Officer

Persado announced that it has hired David Atlas to serve as the company's Chief Marketing Officer. Previously, he served as Senior Vice President of Marketing for StrongView. Before that, Atlas was Senior Vice President of Worldwide Sales and Marketing for Goodmail Systems.

Persado Inc. Appoints Reggie Bradford to its Board of Directors

Persado announced that it has added Reggie Bradford to its Board of Directors, and that Bradford has invested in the company. Bradford is currently SVP of Product Development at Oracle, which acquired Vitrue. Bradford will assist Persado with go to market strategy as demand for persuasive language technology increases across all online marketing channels.

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