February 20, 2017 9:27 PM ET

Hotels, Restaurants and Leisure

Company Overview of Gemstone Hotels & Resorts, LLC

Company Overview

Gemstone Hotels & Resorts, LLC operates and manages independent and boutique hotels, and resorts in the United States. The company has a strategic partnership with gCommerce Solutions, LLC. Gemstone Hotels & Resorts, LLC was formerly known as Gemstone Resorts International, LLC and changed its name to Gemstone Hotels & Resorts, LLC in February 2007. The company was founded in 1994 and is based in Park City, Utah. As of July 11, 2016, Gemstone Hotels & Resorts, LLC operates as a subsidiary of Benchmark Hospitality, Inc.

1912 Sidewinder Drive

Suite 105

Park City, UT 84060

United States

Founded in 1994





Key Executives for Gemstone Hotels & Resorts, LLC

Co-Founder, Principal and Partner
Co-Founder, Principal and Partner
Age: 64
Executive Vice President of Development and Acquisitions
Compensation as of Fiscal Year 2016.

Gemstone Hotels & Resorts, LLC Key Developments

Benchmark Resorts & Hotels and Gemstone Hotels & Resorts Names Robert Schneider, CRME, Regional Director of Revenue Management for Portion of the Group's Florida Cluster

The newly merged Benchmark Resorts & Hotels and Gemstone Hotels & Resorts have named Robert Schneider, CRME, regional director of revenue management for a portion of the group's Florida cluster. Mr. Schneider will be based at The Grove Resort & Spa - the 878 room all-suite hotel opening January 9, 2017, just minutes from Walt Disney World Resort. He will have additional responsibility with Marenas Beach Resort in Sunny Isles Beach and the Villas of Grand Cypress, also in Orlando. Mr. Schneider is a veteran of the hospitality industry with nearly three decades of leadership experience. As the regional director of revenue management, he will orchestrate overall pricing and selling strategy for The Grove, Marenas Beach Resort, and Villas of Grand Cypress, specifically establishing and maintaining effective and rationale pricing strategies for rooms and function space. Mr. Schneider will also be instrumental in the development, implementation, and monitoring of all profit and cost centers by assigning benchmarks against the company standard. Robert Schneider was previously with Gaylord Hotels, where he most recently served as director of group strategy for the 1,406-room Gaylord Palms Resort & Convention Center.

Benchmark Resorts & Hotels and Gemstone Hotels & Resorts Appoints Michele Farkas as Regional Director of Human Resources

The newly merged Benchmark Resorts & Hotels and Gemstone Hotels & Resorts have appointed Michele Farkas as regional director of human resources. Ms. Farkas will be based at The Grove Resort & Spa, an 878 room all-suite property opening January 9, 2017, near Walt Disney World in Orlando, Florida. She will have additional oversight of Benchmark/Gemstone properties in the Midwest and along the east coast. Bill Lee, The Grove's general manager, made the announcement. Michele Farkas is a long-time Benchmark human resources executive, having served for two decades as director of human resources at the company's Chicago property, Eaglewood Resort & Spa. Over the years, Ms. Farkas has also held lead field staff responsibilities for Benchmark, managing hotel openings, transitions, and new additions. Her tenure continues in this newly expanded regional role, lending her expertise to unique and distinctive properties in the growing Benchmark/Gemstone portfolio, including Doral Arrowwood of Rye Brook, New York, Hotel Roanoke of Roanoke, Virginia, The Chattanoogan in Chattanooga, Tennessee, and the group's hotels and resorts across Florida, among others.

Gemstone Opens National Sales Office in NYC; Appoints William Parris as National Sales Director to Lead Portfolio Growth

Gemstone Hotels and Resorts announced that William Parris has joined the company as national sales director. In his new position, Parris will open a NYC sales office, with a focus on group and national accounts, as well as the social, entertainment and travel industry markets. With 16 operating hotels, and several others either opening or coming under management over the next year, Parris’ impact will be felt immediately throughout the national portfolio.

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July 11, 2016

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