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August 29, 2015 5:09 PM ET

Internet and Catalog Retail

Company Overview of John Mills Ltd.

Company Overview

John Mills Ltd., trading as JML Direct, retails products through TV home shopping and screen promotions. The company offers kitchen related products, such as food preparation, cooking and baking, knives, blenders and juicers, and food storage; cleaning related products, including mops, laundry, shark steam cleaning, stain removal, and multi-purpose cleaners; home related products comprising house wares, DIY, storage, mantis performance, pets, and home environment; and Health and Beauty products, such as personal accessories, hair removal, skin care, magic minerals, genie cosmetics, and Myleene Klass nails. It serves customers online, as well as through stockists worldwide. The company was fo...

JML House

Regis Road

London,  NW5 3EG

United Kingdom

Founded in 1986


44 20 7691 3800


44 20 7691 3888

Key Executives for John Mills Ltd.

Group Managing Director
Group Financial Director and Director
Group Operations Director and Director
Head of Production
Director of International Sales
Compensation as of Fiscal Year 2015.

John Mills Ltd. Key Developments

JML and ITV Extend Home Shopping Relationship

JML and ITV have extended their existing teleshopping relationship with JML set to launch a new shopping channel called The Store. Following the successful creation of a new infomercial and chat show style hybrid format filmed in front of a studio audience, known as a 'chatmercial', The Store will see the first teleshopping channel utilising this new format in the UK. The channel will launch in October 2013. The Store will broadcast seven days a week, 24 hours a day on Sky channel 642, FreeSat channel 809 and selected content will be streamed on It will also broadcast up to 7 hours per day on Freeview channel 39, and The Store 'chatmercials' will continue to air two hours per week on Sunday nights on ITV. The Store will offer viewers a select choice of the latest and existing health, beauty, gift and home products, sold through in-depth demonstrations. A range of exciting brands and exclusive celebrity beauty products will feature on the channel and the launch line-up includes Bollywood Professional cosmetics, Frankie Essex's hair products, Chloe Sim's tanning range and Melanie Sykes' Active Woman supplements. In addition to the TV coverage on ITV, Sky and Freeview, The Store will have an active online and mobile presence through social media outlets such as Facebook and Twitter.

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