September 25, 2016 7:46 AM ET

Internet Software and Services

Company Overview of Skyhook Wireless, Inc.

Company Overview

Skyhook Wireless, Inc. develops global location and context software products. It offers Context Accelerator that allows users to create and deliver place-specific experiences and relevant content; and Precision Location that combines Wi-Fi with GPS, cell towers, IP addresses, and device sensors to give positioning for various mobile and connected devices. The company provides solutions for applications, advertising, devices, enterprise/SaaS, and insights. Its Wi-Fi access points and cellular towers reference network covers metro areas in North America, Europe, Asia, and Australia. Skyhook Wireless, Inc. was formerly known as Quarterscope Solutions, Inc. and changed its name to Skyhook Wirel...

41 Farnsworth Street

3rd Floor

Boston, MA 02210

United States

Founded in 2003





Key Executives for Skyhook Wireless, Inc.

Chief Executive Officer
Age: 56
Founder and Director
Chief Financial Officer
Senior Vice President of Licensing & Strategy and General Counsel
Compensation as of Fiscal Year 2016.

Skyhook Wireless, Inc. Key Developments

Skyhook Announces Executive Appointments

Skyhook announced the appointment of Craig Waggy as chief executive officer. Waggy's appointment comes as Skyhook and its parent company, TruePosition, begin operating as a single business. Additionally, Karl Holzthum joins Skyhook as chief sales and marketing officer. Waggy joined TruePosition in 2005, serving as its executive vice president of finance and administration from 2005 to early 2014 when he was appointed CEO. Prior to TruePosition, he served as senior vice president and chief financial officer of OpenTV Corp. and Liberty Broadband Interactive Television. In his new role as chief sales and marketing officer, Holzthum is responsible for continuing the expansion of the domestic and international growth of Skyhook in the advertising and device markets, overseeing direct and indirect sales and general management. Prior to joining Skyhook, Holzthum was the president of Nexxphase, which he co-founded and led through a period of rapid growth and eventual sale. Previously he was Chief Sales Officer for the market leading Cloud based Customer Engagement platform, Echopass, sold to Genesys and prior to that, he was SVP Worldwide Partners and Alliances for Genesys Labs the leading Enterprise Contact Center Provider.

Skyhook Wireless Introduces Enhanced Personas for Mobile Targeting, Attribution and Insights

Skyhook Wireless announced the launch of Retailer Personas, Power Personas and On-Demand Personas. These enhanced Personas -- built on Skyhook's unique mobile location technology processing trillions of location signals annually-- offer the most accurate and actionable portfolio of location-based behaviors in the industry, resulting in compelling insights into publisher audiences and unmatched targeting and attribution for advertisers. While mobile advertising is expected to grow into a $100 billion industry over the next four years, much of the targeting and attribution currently used is reliant on inaccurate location data. This leads to misplaced ads, false attribution and dubious analytics. To solve this problem, Skyhook cleanses all inaccuracies in location by leveraging its 13+ years of location leadership and expertise, its global location platform, and its ground-truthed, quality-controlled venue set. Skyhook's new Persona offerings announced now include: RetailerPersonas: Enabling the advertising ecosystem to have retailer-specific targeting, attribution and competitor intelligence by giving insight into consumer visit habits and brand affinities. Retailer Personas are specifically designed and targeted to measure attribution for campaigns associated with the 200 top retailers and brands in North America (i.e. Wal-Mart, CVS, McDonalds and Dunkin Donuts). Collectively these retailers represent more than 1.8 trillion dollars in annual commerce. Power Personas: Identifying those consumers with stronger brand affinity based on higher frequency of venue visits and other identifiable behaviors. These consumers often have a larger budget dedicated to their commercial activities. For example, a Power Women's Apparel Shopper is more engaged than a Women's Apparel Shopper, as she is shopping more often and is more receptive to messaging or offers for women's apparel brands. On-Demand Personas: Allowing advertisers and publishers to create and customize their own specific target segments across more than 3,000+ possible combinations. Skyhook On-Demand Personas are customized with user selected criteria including venue visits, venue type, visit frequency and/or demographic information. The added benefit of On-Demand Personas is the ability to measure an ads impact on store visits, providing a deeper level of attribution. Skyhook is focused purely on unleashing the best location capabilities in the world for its partners. It does not sell or buy media, and accordingly never competes with advertisers, publishers, or any adtech partners. Furthermore, Skyhook never aggregates, combines, shares, sells or transfers its partners' data with any third party.

Narrative Partners with Skyhook Wireless on Wearable Camera Location Data

Skyhook Wireless has been selected by San Francisco and Stockholm-based Narrative to power geo-contextual photo capture on the Narrative Clip 2 camera. With the Skyhook integration, Narrative's consumers will now have access to improved location-based data and context with the moments and stories they capture and share with the world.

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