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October 09, 2015 1:46 PM ET


Company Overview of Xaxis, LLC

Company Overview

Xaxis, LLC is a digital advertising company that delivers targeted digital media products that allow advertisers to reach and understand their audiences. The company constructs vivid audience portraits to reach consumers. Its solutions include Xaxis Awareness, a set of products to build equity and increase brand visibility with the right audiences; Xaxis Engagement, a range of products to deepen connections with consumers and encourage brand bonding; Xaxis Action, a set of products to incite desired behavior in key audiences and drive conversion activities; and Xaxis Insight, an analytics suite that sheds light on underlying digital truths about audiences, media performance, and value. The c...

132 West 31st Street

31 Penn Plaza

New York, NY 10001

United States

Founded in 2011



Key Executives for Xaxis, LLC

Chief Executive Officer, Member of North America Management Board, Director and Member of EMEA Board of Directors
Chief Financial Officer
Global Chief Operating Officer
Chief Executive Officer of EMEA, Managing Director of EMEA and Member of EMEA Advisory Board
Vice President and Director of Global Finance
Compensation as of Fiscal Year 2015.

Xaxis, LLC Key Developments

Xaxis Launches Xaxis Viewpoint in Asia Pacific

Xaxis announced the launch of Xaxis Viewpoint in Asia Pacific. Xaxis Viewpoint is the first fully programmatic product to guarantee 100% viewability in Asia Pacific. At launch, Xaxis Viewpoint is available in seven markets in the region, including Hong Kong, India, Malaysia, Singapore, South Korea, Taiwan, and Thailand. This product is part of the Xaxis commitment to be at the forefront of the digital industry’s measurement and performance standards. Xaxis Viewpoint sets a new standard for digital advertising in the region by guaranteeing advertisers 100% viewability. Advertisers are only charged for advertisements that are viewable according to the Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) standards. These standards are helping advertisers use viewability as a tool to measure the effectiveness of their campaigns. Xaxis Viewpoint will give advertisers access to an unrivalled pool of inventory that offers direct, first look access to the industry’s premium publishers such as Microsoft, part of Xaxis Marketplace.

Xaxis Names Karl Bunch as Vice President, Global Product Development

Xaxis announced it has named Karl Bunch as vice president, global product development. Bunch previously served as chief technology officer at ad technology platform iSocket. He has also held senior positions at AppNexus. Bunch will be responsible for overseeing product innovation across all digital channels and for all markets with a focus on creating new tools that support and extend the breadth of the company's media offerings. He will report to Global COO Grether.

Xaxis Appoints Mickey Zhang as Managing Director for China

Xaxis, announced it has appointed Mickey Zhang as managing director for China. With more than 10 years of digital advertising experience on both the agency and publisher sides, Zhang brings deep expertise in the China ad market to the role where she will be responsible for leading Xaxis operations throughout China. In this capacity, Zhang will oversee the expansion of programmatic offerings in the China market, with additional responsibility for managing GroupM search and e-commerce as well as spearheading future digital developments in China. Zhang was also instrumental in launching GroupM E-commerce, a unit focused on providing E-commerce consultancy services to over 20 clients, including GSK, Pfizer, Maybelline, Brita, Nestle and COFCO. Zhang was recently promoted to managing director of E-Commerce and Search at GroupM in recognition of her outstanding work.

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