June 23, 2017 9:17 AM ET

Media

Company Overview of Xaxis, LLC

Company Overview

Xaxis, LLC is a digital advertising company that delivers targeted digital media products that allow advertisers to reach and understand their audiences. The company constructs vivid audience portraits to reach consumers. Its solutions include Xaxis Awareness, a set of products to build equity and increase brand visibility with the right audiences; Xaxis Engagement, a range of products to deepen connections with consumers and encourage brand bonding; Xaxis Action, a set of products to incite desired behavior in key audiences and drive conversion activities; and Xaxis Insight, an analytics suite that sheds light on underlying digital truths about audiences, media performance, and value. The c...

132 West 31st Street

31 Penn Plaza

New York, NY 10001

United States

Founded in 2011

Phone:

646-259-4200

Key Executives for Xaxis, LLC

Global President
Member of North America Management Board, Director and Member of EMEA Board of Directors
Chief Financial Officer
Global Chief Operating Officer
Chief Executive Officer of North America
Age: 53
Compensation as of Fiscal Year 2016.

Xaxis, LLC Key Developments

Xaxis Names Erik Castillo as President, Latin America

Xaxis announced the promotion of Erik Castillo to president, Latin America. Previously serving as market director, Latin America, Castillo will be responsible for guiding company operations across the region with a focus on client development, product innovation and driving growth for the company’s recently acquired digital retail unit, Triad Retail Media. He will also lead the continuing expansion of the company’s fast-growing direct client business. The fourth employee of Xaxis Latin America, Castillo has played a key role in the growth of Xaxis across the region in markets including Mexico, Argentina, Brazil, Colombia, Chile, Peru, Uruguay and Puerto Rico. As market director, Latin America he managed operations across multiple offices, provided strategic guidance to global advertisers on their programmatic strategies and helped build the Latin America business to more than 250 clients while doubling revenue every year. Prior to Xaxis, Castillo was regional digital director at Starcom Mediavest. In this role, he managed a digital hub of 27 employees based in Argentina dedicated to digital strategy for P&G.

Xaxis Names John Wittesaele as President, EMEA

Xaxis announced it has named ad industry veteran John Wittesaele as president, EMEA. Wittesaele will be responsible for leading Xaxis strategy and operations across the company’s 25 markets in the region, including helping to drive growth for Xaxis specialist companies Triad Retail Media, Light Reaction, Bannerconnect and plista. Wittesaele brings nearly two decades of experience launching and growing technology-driven advertising businesses to the role. He joins Xaxis from GroupM Connect where he served as managing director, EMEA, leading a team of 2,000 engineers, data scientists, operators, performance specialists and product managers across the region. In this role, he was responsible for growing adoption of the company’s meta-DSP, developing a coherent search offer, strengthening the performance business and fostering a connected technology ecosystem. Prior to GroupM Connect, Wittesaele served as COO, International at Quisma. Earlier he was general manager, Belgium for GroupM Interaction where he played a key role in launching both Xaxis and Quisma in the Belgium market.

Xaxis Promotes Arshan Saha to President, Asia Pacific

Xaxis announced the promotion of Arshan Saha to President, Asia Pacific (APAC). Saha was previously Vice President, South and Southeast Asia. As one of the founding members of Xaxis APAC, Saha helped established offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and India. Over the last 4.5 years at Xaxis, Arshan’s leadership included full charge of all seven markets’ P&Ls, as well as growing the businesses 20-fold within a short span of three years. Prior to joining Xaxis in 2012, Arshan served as Regional Director for Southeast Asia at Innity Corp.

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Recent Private Companies Transactions

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Date
Target
Merger/Acquisition
October 13, 2016
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