March 03, 2015 3:31 PM ET

Media

Company Overview of Xaxis, LLC

Company Overview

Xaxis, LLC, a digital advertising company, delivers targeted digital media products that allow advertisers to reach and understand their audiences. The company constructs vivid audience portraits to reach consumers. Its solutions include Xaxis Awareness, a set of products to build equity and increase brand visibility with the right audiences; Xaxis Engagement, a range of products to deepen connections with consumers and encourage brand bonding; Xaxis Action, a set of products to incite desired behavior in key audiences and drive conversion activities; and Xaxis Insight, an analytics suite that sheds light on underlying digital truths about audiences, media performance, and value. The company...

132 West 31st Street

31 Penn Plaza

New York, NY 10001

United States

Phone:

646-259-4200

Key Executives for Xaxis, LLC

Chief Executive Officer, Member of North America Management Board, Director and Member of EMEA Board of Directors
Chief Financial Officer
Chief Operating Officer
Chief Executive Officer of EMEA, Managing Director of EMEA and Member of EMEA Advisory Board
Vice President and Director of Global Finance
Compensation as of Fiscal Year 2014.

Xaxis, LLC Key Developments

Xaxis Appoints Mickey Zhang as Managing Director for China

Xaxis, announced it has appointed Mickey Zhang as managing director for China. With more than 10 years of digital advertising experience on both the agency and publisher sides, Zhang brings deep expertise in the China ad market to the role where she will be responsible for leading Xaxis operations throughout China. In this capacity, Zhang will oversee the expansion of programmatic offerings in the China market, with additional responsibility for managing GroupM search and e-commerce as well as spearheading future digital developments in China. Zhang was also instrumental in launching GroupM E-commerce, a unit focused on providing E-commerce consultancy services to over 20 clients, including GSK, Pfizer, Maybelline, Brita, Nestle and COFCO. Zhang was recently promoted to managing director of E-Commerce and Search at GroupM in recognition of her outstanding work.

Xaxis Appoints Sawato Yoshii as Country Manager, Japan

Xaxis announced that it has named Sawato (Stephan) Yoshii as country manager for Japan. Yoshii will lead the firm's operations in the large and fast growing Japanese digital ad market with responsibility for business development, partnerships and publisher relations. He will play a key role in expanding the programmatic availability of digital inventory across Japan's premium publishers, working with media companies and technology partners to continue to enhance the Xaxis offering. An accomplished executive in the Japanese digital media space, Yoshii joins Xaxis from Dentsu affiliated e-marketing firm, Opt Inc. where he led client services and business development efforts for the agency's programmatic operations. In this role he was responsible for driving advertiser interest in Japan's nascent programmatic market and forming strategic deals with ad tech companies including Criteo and BrightTag (now Signal) and publishers such as Yahoo! Japan. Earlier, Yoshii served in marketing and business development roles at BBFM and Celsys.

Xaxis and GumGum Introduce First Programmatic Platform for In-Image Advertising

Xaxis announced it has partnered with GumGum to launch the first-ever programmatic product for buying in-image advertising at scale. Xaxis clients will gain first-look rights to programmatic inventory across GumGum's scalable platform, including images surrounding tentpole events ranging from movie award shows to major sporting events to high-profile technology launches. launch, the new product will be available in the US with a rollout planned for additional markets.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
September 22, 2014
Xaxis, LLC, Xaxis For Publishers
 

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