September 30, 2016 6:44 AM ET


Company Overview of Xaxis, LLC

Company Overview

Xaxis, LLC is a digital advertising company that delivers targeted digital media products that allow advertisers to reach and understand their audiences. The company constructs vivid audience portraits to reach consumers. Its solutions include Xaxis Awareness, a set of products to build equity and increase brand visibility with the right audiences; Xaxis Engagement, a range of products to deepen connections with consumers and encourage brand bonding; Xaxis Action, a set of products to incite desired behavior in key audiences and drive conversion activities; and Xaxis Insight, an analytics suite that sheds light on underlying digital truths about audiences, media performance, and value. The c...

132 West 31st Street

31 Penn Plaza

New York, NY 10001

United States

Founded in 2011



Key Executives for Xaxis, LLC

Global Chief Executive Officer
Member of North America Management Board, Director and Member of EMEA Board of Directors
Chief Financial Officer
Global Chief Operating Officer
Chief Executive Officer of EMEA, Managing Director of EMEA and Member of EMEA Advisory Board
Compensation as of Fiscal Year 2016.

Xaxis, LLC Key Developments

Xaxis Appoints Lucas Mentasti as CEO, Latin America; to Open Offices in Peru, Chile and Uruguay in 2017

Xaxis announced the promotion of Lucas Mentasti to CEO, Latin America. Mentasti was previously managing director, Latin America and the first employee dedicated to the region. In this role, he successfully launched Xaxis operations in Miami, Mexico, Argentina, Brazil, Colombia and Puerto Rico, building the Latin America business to more than 250 clients while doubling revenue each year. Prior to Xaxis, Mentasti served as vice president, digital director for Latin America at Starcom MediaVest, where he was in charge of digital products for all company clients in the region. Previous experience includes positions at Havas and DDB. In addition to its existing Latin America locations, Xaxis will open offices in Peru, Chile and Uruguay in 2017.

Xaxis Names Nicolas Bidon as CEO, EMEA

Xaxis announced it has named Nicolas Bidon as CEO, EMEA (Europe, the Middle East and Africa). Bidon joins from Xaxis native specialist company plista, where he served as global CEO. As CEO EMEA, Bidon will be responsible for leading Xaxis strategy and operations across the company's 25 markets in the region, including helping to drive growth for Xaxis specialist companies Light Reaction, Bannerconnect and plista.

Xaxis Announces Opening of New Montreal Office to Support Operations and Ongoing Expansion in the French-Canadian Market; Jason Cobbler Leads its Montreal Office

Xaxis announced the opening of a new Montreal office to support operations and ongoing expansion in the French-Canadian market. The office will serve as a local resource for Quebec advertisers and agencies, providing in-market expertise for brands’ programmatic initiatives. In addition to supporting Xaxis, the new office will introduce Xaxis’ performance business, Light Reaction, and its native ad unit, plista, to the region’s advertisers. Light Reaction’s unique outcomes-based media model allows advertisers to specify the exact consumer responses they are looking to drive, paying only for successful engagements. plista is the industry’s most comprehensive programmatic platform for native ads, providing advertisers with direct, one-stop access to more native formats than any other provider. This includes in-feed, outstream video, recommendation widgets and in-ad formats across both desktop and mobile inventory. This new location will serve as a key resource for Quebec-based advertisers and agencies with a dedicated team of programmatic experts that will help them expand operations in this important market. Jason Cobbler, director, account services at Xaxis will serve as the Montreal office lead. Cobbler joins Xaxis from Redux Media where he was director, international sales. Earlier, he served as account director at MediResource advising major pharma brands on their Internet strategies. Cobbler holds a bachelor of commerce in marketing from Concordia University.

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