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September 01, 2015 12:16 AM ET

Internet Software and Services

Company Overview of Snapchat, Inc.

Company Overview

Snapchat, Inc. develops a text and photo based messaging application for mobile phones. The company was founded in 2012 and is based in Venice, California.

63 Market Street

Venice, CA 90291

United States

Founded in 2012



Key Executives for Snapchat, Inc.

Co-Founder, President, and Director
Co-Founder and Director
Compensation as of Fiscal Year 2015.

Snapchat, Inc. Key Developments

Big Machine Not Up For Sale

Scott Borchetta has decided not to sell his company, atleast for now. While a number of companies were said to be interested in acquiring Big Machine. Borchetta had talks with Sony Music Entertainment Inc., Warner Music Group Corp., iHeartMedia, Inc. (OTCPK:IHRT), Snapchat, Inc. and some private equity firms — in the end, Scott Borchetta apparently didn't get the deal he wanted. Sources initially suggested he was looking for a valuation of $225 million to $250 million, but added that interested parties looking at Big Machine Label Group were putting the valuation at around $185 million to $200 million.

WPP, DailyMail and Snapchat Partner to Launch Content Marketing Company Truffle Pig

WPP, DailyMail and Snapchat announced the establishment of Truffle Pig, a joint content marketing venture combining the best of global agency, newsroom and social media talent. This new company will offer brands unprecedented reach and opportunity through content planning, development and creation as well as amplification across digital media sites and platforms. Truffle Pig will use, Elite Daily and Snapchat as test beds for original concepts in story-driven marketing, but its content and services will extend to any digital properties the client brands wish to market on. Truffle Pig will work closely with Snapchat to create best of breed "3v" (vertical video view) ads on Snapchat.

Snapchat Mulls Funding

Snapchat, Inc. is seeking funding. Snapchat may raise at least $112 million more, according to a public filing.

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