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August 02, 2015 12:38 AM ET

Internet Software and Services

Company Overview of PivotLink Corp.

Company Overview

PivotLink Corp. provides on-demand business intelligence solutions. The company offers Business Intelligence (BI) Platform, a business analytics solution in the cloud that couples architecture with a Software as a Service (SaaS) deployment model to deliver solutions for various BI challenges; PivotLink Customer PerformanceMETRIX that gives retailers a deeper understanding of customer preferences and buying behavior; and PivotLink Customer Performance Management that allows online and omni-channel retailers to segment customers into actionable groups and correlate the effectiveness of marketing campaigns to those groups. The company also provides ReadiMetrix, a BI tool that provides retail, s...

One Post Street

Suite 825

San Francisco, WA 94104

United States

Founded in 1998

Phone:

425-460-1000

Fax:

415-544-5295

Key Executives for PivotLink Corp.

Founder, Chief Technology Officer, Chief Data Scientist, and Director
Senior Vice President of Product Development
Senior Vice President of Worldwide Marketing
Director of Product Strategy
Vice President of Field Marketing
Compensation as of Fiscal Year 2015.

PivotLink Corp. Key Developments

Pivotlink Corp. Unveils Purchase Affinity Application to Improve Retail Marketing

PivotLink Corp. unveiled its Purchase Affinity application for PivotLink Customer PerformanceMETRIX. Based on the latest practices in market basket analysis, PivotLink Purchase Affinity helps retail marketers enhance cross-selling and up-selling opportunities by revealing the patterns and connections that drive customer purchasing decisions. The company's CPM suite optimizes campaign spend and effectiveness by providing a unified view of customer marketing activity across channels such as email, search and display advertising. CPM combines pre-campaign analytics that identify the best segments, channels and content, with post-campaign performance insights to refine customer acquisition channels and marketing spend. Customers such as Bartell Drugs, Freshpair and Total Hockey optimize marketing activities by using the company's marketing intelligence suite for acquisition, development and retention. The company's Purchase Affinity dashboards and reports help marketers identify items to market together, develop high-impact next best offer campaigns, and enhance merchandising decisions by determining the items, categories, subcategories or brands customers typically buy as first-time, second-time or repeat buyers; understanding how customer segments perform over time, including first-time buyer affinity to define best first offer/content, and analyzing loyal customer affinity to define the retention offer/content; analyzing affinities by customer segment and season to determine good offer/content; enhancing recommendation engines with suggested items that are relevant to customers.

PivotLink Introduces MarketingACTION

PivotLink introduced PivotLink MarketingACTION -- an all-in-one analytic solution that delivers relevant, timely marketing actions to B2C marketers. Leveraging marketing expertise and predictive analytics often found in much larger organizations, MarketingACTION equips mid-sized and smaller retailers with actionable insights for effective customer acquisition, development, retention and winback campaigns. MarketingACTION enables retailers to add marketing and customer analytics experts to their team at a fraction of the cost of hiring resources. Powered by PivotLink's Customer PerformanceMETRIX application and data center, MarketingACTION delivers strategic recommendations and tactical actions based on data from the customer's operational marketing systems, including email marketing, social marketing, and other applications. MarketingACTION helps marketers accelerate results in areas such as: Customer Acquisition: Best cohorts, marketing channels, offers and content. Customer Development: Best upsell, cross-sell and ecommerce to in-store offers and timing. Customer Retention/Winback: Minimize churn and identify best offers, channels and timing for winback and loyalty campaigns. Marketing Attribution: Online marketing effect on both online and offline transactions. Marketing Budget Optimization: Optimal spend recommendations by objective, channel, segment, timeframe. Predictive Analytics: Assess and score likelihood to buy, respond and churn.

PivotLink Corp. Expands Marketing Intelligence Application to Help Retailers Optimize Customer Performance

PivotLink Corp. introduced its Customer Performance Dashboard for PivotLink Customer PerformanceMETRIX. This latest CPM release expands PivotLink's suite of best practice analytic dashboards and reports, giving marketers a "bottom-line" set of metrics that define the ultimate measure of marketing spend effectiveness. PivotLink's Customer Performance Dashboard gives marketers an instant view into how their new, potential, loyal, and inactive customer groups are changing over time. Marketers can instantly compare time periods to understand changes in customer count, purchase frequency, average spend and total spend.

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