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February 13, 2016 4:30 AM ET

Internet Software and Services

Company Overview of PivotLink Corp.

Company Overview

PivotLink Corp. develops on-demand business intelligence solutions. The company offers Business Intelligence (BI) Platform, a business analytics solution on the cloud that couples architecture with a Software as a Service (SaaS) deployment model to deliver solutions for various BI challenges; PivotLink Customer PerformanceMETRIX that gives retailers a deeper understanding of customer preferences and buying behavior; and PivotLink Customer Performance Management that allows online and omni-channel retailers to segment customers into actionable groups and correlate the effectiveness of marketing campaigns to those groups. The company also provides ReadiMetrix, a BI tool that provides retail, s...

One Post Street

Suite 825

San Francisco, WA 94104

United States

Founded in 1998

Phone:

425-460-1000

Fax:

415-544-5295

Key Executives for PivotLink Corp.

Founder, Chief Technology Officer, Chief Data Scientist, and Director
Senior Vice President of Worldwide Marketing
Director of Product Strategy
Compensation as of Fiscal Year 2015.

PivotLink Corp. Key Developments

Pivotlink Corp. Unveils Purchase Affinity Application to Improve Retail Marketing

PivotLink Corp. unveiled its Purchase Affinity application for PivotLink Customer PerformanceMETRIX. Based on the latest practices in market basket analysis, PivotLink Purchase Affinity helps retail marketers enhance cross-selling and up-selling opportunities by revealing the patterns and connections that drive customer purchasing decisions. The company's CPM suite optimizes campaign spend and effectiveness by providing a unified view of customer marketing activity across channels such as email, search and display advertising. CPM combines pre-campaign analytics that identify the best segments, channels and content, with post-campaign performance insights to refine customer acquisition channels and marketing spend. Customers such as Bartell Drugs, Freshpair and Total Hockey optimize marketing activities by using the company's marketing intelligence suite for acquisition, development and retention. The company's Purchase Affinity dashboards and reports help marketers identify items to market together, develop high-impact next best offer campaigns, and enhance merchandising decisions by determining the items, categories, subcategories or brands customers typically buy as first-time, second-time or repeat buyers; understanding how customer segments perform over time, including first-time buyer affinity to define best first offer/content, and analyzing loyal customer affinity to define the retention offer/content; analyzing affinities by customer segment and season to determine good offer/content; enhancing recommendation engines with suggested items that are relevant to customers.

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