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February 10, 2016 6:16 PM ET

Internet Software and Services

Company Overview of Maplebear Inc.

Company Overview

Maplebear Inc., doing business as Instacart, provides online grocery delivery services primarily in the San Francisco Bay area, New York, Chicago, Boston, Washington, D.C., Philadelphia, and Los Angeles. The company facilitates users to connect with personal shoppers in their area who pick up and deliver groceries from local stores. It allows users to order groceries on mobile or the Web and get them delivered to their door steps. The company was incorporated in 2012 and is based in San Francisco, California.

420 Bryant Street

San Francisco, CA 94107

United States

Founded in 2012



Key Executives for Maplebear Inc.

Founder, Chief Executive Officer and Director
Chief Financial Officer
Board Observer
Age: 56
Compensation as of Fiscal Year 2015.

Maplebear Inc. Key Developments

Instacart Hires Ravi Gupta as New Chief Financial Officer

Ravi Gupta, formerly a director with private equity shop KKR, will now join Instacart as new chief financial officer to oversee finance, corporate development and strategic business initiatives.

Instacart May File For IPO

Ravi Gupta has been appointed as Maplebear Inc.'s first Chief Financial Officer. His hiring has raised buzz about whether Instacart may soon file for an initial public stock offering.

Natural Grocers and Instacart Partner to Offer Grocery Delivery

Instacart has partnered with Natural Grocers to provide grocery delivery service to customers in Denver in as little as one hour. Delivery to Denver metro area residents and businesses begins on March 20, 2015. Natural Grocers will be the sixth Denver-area grocery store offering delivery service through Instacart. Customers can choose from the full selection of Natural Grocers' local, natural and organic products on the Instacart marketplace. In addition to offering only USDA Certified Organic fresh produce and natural and organic meat and grocery items, customers can find a large selection of body care products and dietary supplements. Customers can place orders on the online or through Instacart's iOS and Android apps. Instacart Personal Shoppers receive orders on their smartphone, handpick the items at Natural Grocers, and then make the delivery.

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