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November 28, 2015 4:39 AM ET

Diversified Consumer Services

Company Overview of Massage Envy Franchising, LLC

Company Overview

Massage Envy Franchising, LLC provides therapeutic massage and spa services in the United States. The company’s services include Swedish massage, deep tissue massage, sports massage, prenatal massage, reflexology, trigger point therapy, cranial sacral therapy, and healthy skin facials. It also owns and operates franchise locations in the United States. The company was founded in 2002 and is based in Scottsdale, Arizona. Massage Envy Franchising, LLC is a former subsidiary of Natural Wellness USA, Inc.

14350 North 87th Street

Suite 200

Scottsdale, AZ 85260

United States

Founded in 2002





Key Executives for Massage Envy Franchising, LLC

Chief Executive Officer and President
Chief Operating Officer
Chief Brand Officer
Senior Vice President of Marketing
Senior Vice President of Global Franchise Sales and International Division
Compensation as of Fiscal Year 2015.

Massage Envy Franchising, LLC Key Developments

Massage Envy Appoints Lee Knowlton as Senior Vice President

Massage Envy announced that it has expanded its leadership team by adding Lee Knowlton to serve as senior vice president of the company's global franchise sales and international division. Knowlton brings more than 25 years of strategic planning and international development experience, and will focus on accelerating domestic growth and positioning the brand for international expansion. Knowlton was most recently the president and chief executive officer of Fun Brands, LLC and has served as the chief operating officer for the Kahala Corporation.

Massage Envy Announces Executive Appointments

Massage Envy announced it has added two new executives to its leadership team who will be responsible for strategic growth and support areas for the company, including IT and systems compliance and marketing. As the new chief information officer, George Hines will oversee Massage Envy's technology platform as well as drive the brand forward with innovative technologies to better serve its franchisees' customers, therapists and employees. With more than 20 years of technology leadership, Hines has been instrumental in deploying technologies to transform the customer experience at billion dollar global organizations over the span of his career. Hines joins Massage Envy from Phoenix-based Viad Corp. where he served as chief information officer and global head of innovation. Joining Massage Envy from The Wendy's Company, Derek Detenber will oversee advertising, media planning, public relations and loyalty programs in his role as senior vice president of marketing. Detenber has more than 15 years of experience in leading marketing and brand initiatives, including previous roles at PepsiCo's Propel and Gatorade brands, EAS and IBM.

Massage Envy Spa Expands Footprint in Philadelphia & Pittsburgh

Massage Envy Spa announced significant growth in the Philadelphia and Pittsburgh markets. The brand recently opened five new locations in these areas, one of which marked the brand's 1,000th clinic, and signed seven franchise agreements to date for new clinics to open in 2015. To keep the growth momentum going, in addition to Philadelphia, Massage Envy Spa is targeting other Pennsylvania markets for expansion including: Greensburg, Harrisburg, Lancaster and Murraysville.

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