January 27, 2015 2:18 PM ET


Company Overview of CROSSMARK, Inc.

Company Overview

CROSSMARK, Inc. operates as a sales and marketing services company for consumer goods brands. The company also offers services for retail channels, such as grocery, drug, mass merchandiser, club, convenience, consumer electronics, home improvement, and specialty channels; manufacturers in the areas of support, retail merchandising, and events and marketing services; and retailers (insights and analytics, resets, and retail technology solutions). It serves customers in the United States and internationally. The company was formerly known as SALESMARK, Inc. and changed its name to CROSSMARK, Inc. in August 1996. CROSSMARK, Inc. was founded in 1905 and is based in Plano, Texas with additional o...

5100 Legacy Drive

Plano, TX 75024-3104

United States

Founded in 1905





Key Executives for CROSSMARK, Inc.

Chief Executive Officer
Age: 54
Chief Financial Officer
Chief Executive Officer of Asia Pacific
Chief Executive Officer of Canada
Chief Executive Officer of Mexico
Compensation as of Fiscal Year 2014.

CROSSMARK, Inc. Key Developments

CROSSMARK Announces Management Changes

CROSSMARK announced that it has appointed Steve Schuckenbrock as chief executive officer. Ben Fischer, CROSSMARK's current CEO, will become the company's chairman of the board and play an integral role in the leadership transition. These leadership changes are effective immediately. Mr. Schuckenbrock brings to CROSSMARK more than thirty years of executive leadership experience having consistently demonstrated an ability to build, grow and enable high-performing, global companies such as Dell, EDS, PepsiCo, Frito-Lay and IBM. At Dell, Mr. Schuckenbrock most recently served as the President of Dell Services, where he led strategic initiatives to increase customer satisfaction and transform the business toward a solutions-focused company. Mr. Schuckenbrock also has led Dell's Large Enterprise Unit and served as the Chief Information Officer, helping in both roles to drive innovation and solutions-focus while simultaneously reducing operational inefficiencies.

CROSSMARK Appoints Jim Norred as President - Marketing Solutions Group

CROSSMARK announced the appointment of Jim Norred as President - Marketing Solutions Group. Norred most recently served as Executive Vice President - Corporate Development, with responsibility for Client Services, Business Development, Insights, and Corporate Marketing.

CROSSMARK Opens New Center

CROSSMARK announced that it has opened its new center for collaboration in Bentonville, Arkansas with top consumer goods suppliers attending the event ready to use the innovative and convenient high-tech facility as inaugural members. The company center for collaboration is across the street from Walmart's Home Office in Bentonville, Arkansas. It features technology to facilitate collaboration between suppliers and Walmart. The Center is located just steps away from Walmart's Home Office and features the latest in collaborative technology. A revolutionary concept in the retail industry, the company’s new facility is aligned with Walmart's objective of working closer with suppliers. The 18,562 square-foot facility provides teams with the latest in technology, abundant space, and close proximity to make collaboration easy with Walmart and Sam's Club: Nine joint business-planning rooms with flat-panel displays of various sizes and quantities. A presentation kitchen where food samples can be displayed in a consumer/home environment. A solutions center focusing on on-shelf availability and shopper research. Two rooms equipped with 8' X 16' PRYSM digital touch-screen walls. One large space on the second floor that can accommodate more than 100 people for town hall meetings or can be converted to an "action alley" displaying products. Other features at the company Center for Collaboration are designed to showcase in-home product usage, planogram layouts and modular planning strategies. An adjacent room can be used for the display of physical products on shelves as they would actually appear in a store.

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