Company Overview of CROSSMARK, Inc.
CROSSMARK, Inc. provides sales and marketing services to consumer goods and services industries in the United States and internationally. The company offers insights and intelligence services, including strategic growth assessments, primary and secondary research, hyper-local targeting, store-level analytics, and field intelligence; and headquarter sales and support services, such as customer relationship management, joint business planning, category management, space optimization, and administrative services for manufacturer clients. It also provides retail merchandising services, including promotion, placement, and pricing; shopper engagement services, such as in-store product sampling, de...
5100 Legacy Drive
Plano, TX 75024-3104
Founded in 1905
Key Executives for CROSSMARK, Inc.
Chief Financial Officer and Executive Vice President
Chief Executive Officer of Asia Pacific
Chief Executive Officer of Canada
Chief Executive Officer of Mexico
Compensation as of Fiscal Year 2016.
CROSSMARK, Inc. Key Developments
Ferrara Candy Company Appoints CROSSMARK Inc. as Sales Agency of Record
Jun 22 16
Ferrara Candy Company announced it has appointed CROSSMARK Inc. as its Sales Agency of Record within the convenience channel in various geographies across the country. CROSSMARK will be responsible for headquarter and retail representation across these areas.
CROSSMARK Appoints David Newman as Chief Insights Officer, Effective from September 21, 2015
Sep 15 15
CROSSMARK announced a new addition to leadership team, David Newman who will be joining on September 21, 2015 as Chief Insights Officer. He continued David will lead a strong team at CROSSMARK that delivers world class insights and plans designed to drive faster growth and greater efficiencies for both manufacturers and retailers. Newman recently worked for Pharmavite as Vice President Customer Marketing & Sales Strategy with responsibility for the sales strategy, category management, shopper marketing & sales finance teams.
CROSSMARK Names Duncan Mac Naughton to its Board of Directors
May 26 15
CROSSMARK named Duncan Mac Naughton to its board of directors. Mr. Mac Naughton served as Executive Vice President and Chief Merchandising Officer of Walmart U.S. at Wal-Mart Stores Inc. until November 2014 where he oversaw all merchandise categories across more than 3,700 stores in the U.S. business. Under his leadership, the company intensified its shopper-centric focus through initiatives that improved on-shelf availability of products, as well as a more collaborative joint business planning process with suppliers. Previously he served as Executive Vice President of Marketing & Merchandising at SUPERVALU Inc. as well as holding executive leadership positions at the New Albertsons Inc. and HEB Grocery Company. Prior to HEB, he spent 13 years with Kraft Foods, where he demonstrated leadership in key areas such as category sales management and planning, sales strategy, brand and product development, trade planning, and strategic food marketing and business planning.
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