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February 13, 2016 9:43 PM ET

Building Products

Company Overview of LATICRETE International, Inc.

Company Overview

LATICRETE International, Inc. manufactures and markets construction solutions for use in residential, commercial, and industrial applications. The company offers specialized products for water proofing, crack suppression, sound proofing, and floor warming, as well as adhesives, mortars, grouts, and caulk for interior, exterior, commercial, residential, and industrial installations. It serves contractors and homeowners worldwide. The company offers its products through dealers and distributors. LATICRETE International, Inc. was founded in 1956 and is based in Bethany, Connecticut.

One LATICRETE Park North

91 Amity Road

Bethany, CT 06524-3423

United States

Founded in 1956





Key Executives for LATICRETE International, Inc.

Chairman and Chief Executive Officer
Founder and Chairman Emertus
Vice President of Sales & Marketing
Compensation as of Fiscal Year 2015.

LATICRETE International, Inc. Key Developments

LATICRETE Launches PERMACOLOR® Select ANYCOLOR(TM), Providing Thousands of Grout Colors

LATICRETE, announced the introduction of PERMACOLOR® Select ANYCOLOR(TM). This cutting-edge product gives contractors and distributors the ability to comprehensively color-match the industry's first dispersible pigment grout solution, PERMACOLOR Select. PERMACOLOR® Select ANYCOLOR comes in 2 parts: Color Kit and PERMACOLOR Select Base powder. When added to water, Color Kit's dispersible pigment packets dissolve like dishwasher packets. When neutrally colored PERMACOLOR Select Base is added to pigment-water mix, color-consistent grout is formed that does not require sealing. Fast-setting product, suitable for joints 1/16â “1/2 in. wide on floors or walls, is reinforced with Kevlar® to resist cracks/shrinkage and is ready for foot traffic in 3 hr. Customers can go beyond the original 80 PERMACOLOR Select colors and access almost any color imaginable. Additionally, PERMACOLOR Select ANYCOLOR further innovates the business and logistics of grout by providing additional benefits to distributors and contractors alike.

LATICRETE Announces Introduction of FRACTURE BAN Membrane

LATICRETE announced the introduction of the FRACTURE BAN membrane, a high-performance, pliable, light weight peel and stick membrane designed for use under thin-bed adhesives for ceramic tile, stone and other hard surface installations. This reinforced high-strength membrane performs as an anti-fracture and an acoustical underlayment system that eliminates the transmission of stresses from the substrate while dampening the transmission of impact and air borne noise through the floor to the room below. With the release of the FRACTURE BAN membrane, LATICRETE is also launching the specially formulated FRACTURE BAN Primer. The FRACTURE BAN membrane comes in 40 mil (FRACTURE BAN 40) and 90 mil (FRACTURE BAN 90) thicknesses. Both thicknesses are tested to ANSI A118.12 (anti-fracture) and ANSI A118.13 (sound reduction) specifications. And, both are suitable for almost any substrate including: concrete slabs; cement mortar beds; exterior glue plywood; precast floor panels; gypsum underlayments; radiant heated floors; ceramic tile; terrazzo; stone; self-leveling and patching compounds; backer board; and, existing VAT, VCT and vinyl floors. Made from a hot-applied polymer modified asphaltic adhesive coated on a 100% non-woven polyester with a 60 pound release liner paper, the FRACTURE BAN membrane has the physical properties to prevent stress and sound transmission. This water-resistive barrier installs quickly and features a white, non-woven surface that provides easy chalk line identification. Released alongside the FRACTURE BAN membrane, FRACTURE BAN Primer is a concentrated premium-quality, water-based primer designed to be applied prior to the installation of FRACTURE BAN membrane. This multi-purpose primer may be broom, roller, or spray applied and can be used on the same range of substrates as the FRACTURE BAN membrane. FRACTURE BAN Primer penetrates deeply into substrates to maximize bond strength. Available in 1 gallon (3.8 L), 5 gallon (18.9 L) and 245 gallon (927.4 L) sizes, FRACTURE BAN Primer is designed to be diluted with water. When diluted with 1 gallon (3.8 L) of water, 1 gallon (3.8 L) of concentrate will cover approximately 285 ft2 (26.5 m2).

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