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February 14, 2016 3:23 AM ET

Specialty Retail

Company Overview of ASLU LLC

Company Overview

ASLU LLC, doing business as Active Ride Shop, owns and operates a chain of retail stores that sell footwear, apparel, skate goods, and accessories for boys, men, and youth in Southern California. The company provides board-shorts, boxers, button-ups, denims, jackets, jerseys, knits, pants, shorts, sweatshirts, tank tops, and T-shirts; clothing for boys; shoes, sandals, slippers, and socks; and accessories, such as backpacks and bags, beanies, belts, hats and snapbacks, headphones, miscellaneous products, sunglasses, wallets, and watches. It also provides skateboards, such as skateboard bearings, skateboard decks, grip-tapes, skateboard hardware, longboards, pre-built completes, skateboard ri...

12178 4th Street

Rancho Cucamonga, CA 91730

United States

Founded in 1989





Key Executives for ASLU LLC

Strategic Advisor
Age: 58
Compensation as of Fiscal Year 2015.

ASLU LLC Key Developments

Active Ride Shop Appoints Jenner Heller as New President

Active Ride Shop ('Active') and Tengram Capital Partners ('Tengram') are announced that seasoned company veteran, Jenner Heller, will be promoted to the role of president of Active. Rick Mina, the interim president, grew the company significantly over the last year and has decided to transition into the role of a strategic advisor.

Active Ride Shop and Tengram Capital Partners Appoint Chris Miller as Board of Directors

Active Ride Shop and Tengram Capital Partners announced that Chris Miller has joined the Board of Directors. From pro skateboarder to businessman, Miller has more than three decades experience in every aspect of the industry. Currently Miller serves as the chief creative director for AlliSports and as an on-air analyst for the Dew Tour.

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