January 26, 2015 11:14 PM ET

Internet Software and Services

Company Overview of MyBuys, Inc.

Company Overview

MyBuys, Inc. provides cross-channel personalization services for retailers. It offers digital marketing and merchandising, and Web recommendations solutions; a remarketing suite that includes predictive display advertising, shopping alerts, direct mailing solutions; and mobile solutions. The company also provides display advertisement solutions, such as predictive retargeting and audience acquisition campaigns. MyBuys, Inc. was formerly known as RubiconSoft, Inc. The company was founded in 2001 and is headquartered in San Mateo, California with an additional office in Windsor, United Kingdom.

411 Borel Avenue

Suite 100

San Mateo, CA 94402

United States

Founded in 2001





Key Executives for MyBuys, Inc.

Chief Executive Officer
Founder and Chairman
Age: 45
Chief Financial Officer
Senior Vice President of Engineering
Senior Vice President of Media
Compensation as of Fiscal Year 2014.

MyBuys, Inc. Key Developments

MyBuys, Inc. Announces MyAds GeoTargeting to Help Retailers Drive Online Traffic into Brick-And-Mortar Stores

MyBuys, Inc. announced the availability of MyAds GeoTargeting. The solution helps retailers drive online consumers to specific brick-and-mortar stores using behavioral data and geo-targeted digital advertising. MyAds GeoTargeting is powered by the MyBuys Active Shopper Database, which contains more than 250 million anonymous consumer profiles and their shopping and purchase behaviors. Combining this data with location information allows retailers to tailor campaigns around specific locations and maximize the amount of high quality traffic for new store openings and other promotional events. Key benefits and features of MyAds GeoTargeting include: Efficient scale and more traffic. MyBuys recognizes more than 250 million consumers and the one billion devices they use to browse and buy across the Internet. This enables MyAds GeoTargeting to intelligently target a large volume of high quality shoppers and expand the scope of campaigns beyond a zip code. Optimized marketing spend. MyBuys captures behavioral and shopper life stage insights and maintains up to 18 months of consumer history with the ability to overcome cookie loss. This wealth of data allows retailers to fine tune campaigns by dynamically increasing or decreasing bid amounts and the number of impressions served based upon the unique characteristics of each individual consumer -not just based on a pre-defined segment. In doing so, MyBuys is able to automatically optimize the marketing spend on every campaign to drive brand awareness and in-store traffic in a more cost-effective manner. Multi-channel targeting. With MyBuys' cross-channel capabilities, retailers are able to target online shoppers, who would otherwise be deemed 'anonymous' by any single retailer, with personalised display advertising. In addition, MyBuys is able to augment media advertising with targeted email marketing to known and opted-in consumers. Reaching consumers across multiple channels with consistent, personalised messaging is proven to significantly increase engagement and response rates, driving even more traffic to offline events.

MyBuys Appoints Rita Brogley as CEO, President and Director

MyBuys announced the appointment of Rita Brogley as chief executive officer and president. Ms. Brogley has 20 years of experience leading high-performing marketing, sales and operations organizations and was most recently MyBuys' chief customer officer. Ms. Brogley has also joined the company's board of directors, alongside founder and Chairman Bob Cell, Peter Nieh of Lightspeed Ventures, Amanda Reed of Palomar Ventures, and Paul Bartlett of Rho Ventures. Before joining the company, Ms. Brogley led the operations of many organizations in business-to-business SaaS software, ecommerce software, web analytics, consumer internet, television and video.

MyBuys Announces the General Availability of MyAds

MyBuys announced the general availability of MyAds. This new display ad solution enables retailers and brands to acquire new customers, retarget recent site visitors and reactivate dormant shoppers at no financial risk - MyBuys charges only once and only when a consumer makes a purchase. MyAds is comprised of three personalized display advertising solutions, each working in tandem to engage consumers at each point in the shopper lifecycle. MyAds Acquisition leverages the Active Shopper Database, consisting of 250 million unique, anonymized shoppers to model, target and drive new-to-file customers. MyAds Retargeting finds visitors who browsed but didn't buy and brings them back to an ecommerce site. MyAds Reactivation re-engages previous customers outside of the typical retargeting window and gets them to buy again. When combined, the three solutions also give marketers greater economic efficiency because they only pay MyBuys once to engage with consumers across each stage of the customer lifecycle - and they only pay when the consumer makes a purchase. In addition to MyAds for personalized display advertising, MyBuys provides MyMail for triggered email alerts and personalized email recommendations, and MySite for up-sells and cross-sells on e-commerce sites. Each is coordinated to ensure that consumers have a consistent, personalized cross-channel experience for every channel in which they interact with the retailer.

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