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May 22, 2015 5:13 AM ET

Software

Company Overview of Affinnova, Inc.

Company Overview

Affinnova, Inc. provides marketing optimization software and services that enable marketers to develop products, advertisements, and designs. Its products include IDDEA, and optimization solution that features an interactive evolutionary algorithm that checks robust spaces of alternative concepts with target consumers to find the best top concept; 2D Measurement, a breakthrough measurement solution that combines monadic breadth of appeal with discrete choice intensity of appeal to measure top concepts against competitive benchmarks; and Line Super Set, a discrete choice based line optimization solution that evaluates multiple new products against current and competitive products to optimize ...

265 Winter Street

Floor 4

Waltham, MA 02451

United States

Founded in 2000

Phone:

781-464-4700

Fax:

781-464-4702

Key Executives for Affinnova, Inc.

Chief Executive Officer, President and Director
Chief Operating Officer and Chief Financial Officer
Executive Vice President
Chief Technology Officer
Senior Vice President of Business Development
Compensation as of Fiscal Year 2014.

Affinnova, Inc. Key Developments

Affinnova, Inc. Launches Expansion to Asia

Affinnova, Inc. announced its expansion into Asia with a new office in Singapore and additional offices opening in India and China within a year. The new Singapore office is located at 1 Raffles Place, #20-61 Tower 2 and will be Affinnova’s headquarters across all of Asia.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
October 24, 2014
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