February 27, 2015 9:01 PM ET


Company Overview of Affinnova, Inc.

Company Overview

Affinnova, Inc. provides marketing optimization software and services that enable marketers to develop products, advertisements, and designs. Its products include IDDEA, and optimization solution that features an interactive evolutionary algorithm that checks robust spaces of alternative concepts with target consumers to find the best top concept; 2D Measurement, a breakthrough measurement solution that combines monadic breadth of appeal with discrete choice intensity of appeal to measure top concepts against competitive benchmarks; and Line Super Set, a discrete choice based line optimization solution that evaluates multiple new products against current and competitive products to optimize ...

265 Winter Street

Floor 4

Waltham, MA 02451

United States

Founded in 2000





Key Executives for Affinnova, Inc.

Chief Executive Officer, President and Director
Chief Operating Officer and Chief Financial Officer
Executive Vice President
Chief Technology Officer
Senior Vice President of Business Development
Compensation as of Fiscal Year 2014.

Affinnova, Inc. Key Developments

Affinnova, Inc. Launches Expansion to Asia

Affinnova, Inc. announced its expansion into Asia with a new office in Singapore and additional offices opening in India and China within a year. The new Singapore office is located at 1 Raffles Place, #20-61 Tower 2 and will be Affinnova’s headquarters across all of Asia.

Similar Private Companies By Industry

Company Name Region
LexisNexis Group Inc. United States
Yield Technologies, Inc. United States
VerbalTek, Inc. United States
Planaria Software LLC United States
SuccessFactors, Inc. United States

Recent Private Companies Transactions

October 29, 2014

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
NYC2012, Inc. United States
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact Affinnova, Inc., please visit www.affinnova.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.