August 22, 2017 6:06 PM ET


Company Overview of Affinnova, Inc.

Company Overview

Affinnova, Inc. provides marketing optimization software and services that enable marketers to develop products, advertisements, and designs. Its products include IDDEA, and optimization solution that features an interactive evolutionary algorithm that checks robust spaces of alternative concepts with target consumers to find the best top concept; 2D Measurement, a measurement solution that combines monadic breadth of appeal with discrete choice intensity of appeal to measure top concepts against competitive benchmarks; and Line Super Set, a discrete choice based line optimization solution that evaluates multiple new products against current and competitive products to optimize assortment an...

265 Winter Street

Floor 4

Waltham, MA 02451

United States

Founded in 2000





Key Executives for Affinnova, Inc.

Chief Operating Officer and Chief Financial Officer
Executive Vice President
Chief Technology Officer
Senior Vice President of Business Development
Vice President of Analytics
Compensation as of Fiscal Year 2017.

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