February 27, 2015 7:51 PM ET

Internet Software and Services

Company Overview of Expo Communications, Inc.

Company Overview

Expo Communications, Inc. operates as a video commerce platform generating and distributing consumer videos for manufacturers and retailers worldwide. The company’s online video community provides a catalog of product videos with various user-generated product reviews covering electronics, home, parenting, and consumer packaged goods. It distributes informative video content for digital points of purchase viewable at expotv.com, retail Websites, Youtube, Facebook, manufacturer sites, and other consumer research destinations. The company was founded in 2004 and is based in New York, New York.

15 West 18th Street

10th Floor

New York, NY 10011

United States

Founded in 2004





Key Executives for Expo Communications, Inc.

Co-Founder, Chief Executive Officer and Member of Board of Directors
Vice President of Technology
Vice President of Sales
Director of Sales
Compensation as of Fiscal Year 2014.

Expo Communications, Inc. Key Developments

Expo Communications, Inc. Announces New Additions to its Sales Executives

Expo Communications, Inc. announced the addition of several senior sales executives to the company's business development staff. Joining the company as Vice President Sales is Gail Koerner, whose focus will be to drive accelerated growth within strategic accounts. Prior to joining Expo, Gail was with MarketTools, and Ripple 6, where she was directly responsible for 2 of the 3 clients. In three newly-created Director of Sales positions are Lori Blinder Barr, Christian Pimsner and Dana Siegal. Lori brings a background in Beauty, HBA, Fashion & Retail. Previously, Lori was with Meredith Corp. Dana and Christian will lead new business growth across a variety of verticals including food and consumer electronics. Dana brings experience selling media and software to Fortune 500 companies. Most recently, she led Enterprise accounts for social media marketing management software company Buddy Media (now Salesforce.com Marketing Cloud). Christian brings an entrepreneurial spirit and a passion for social video to Expo. Christian has worked with several startups including video seeding service The 7th Chamber and is experienced across entertainment, telecom and healthcare/pharmaceuticals.

Reckitt Benckiser Expands Relationship with EXPO to Deliver Consumer Videos to Retail Sites and Social Channels

EXPO announced that Reckitt Benckiser Group LLC is nearly doubling its business with the company. With EXPO's proven effectiveness at driving engagement through social channels and on product pages, RB is electing to bring 5 additional brands to the platform for a total of 11. The deal follows the success with capturing authentic product review videos for brands Lysol, Woolite, Finish, AirWick and Resolve. To date, EXPO has collected 785 customer review videos for RB, representing 62% of the participating brand's products. Over 100 point-of-purchase product pages on websites of major retailers including Walmart, CVS, Target, Walgreens and Soap are already benefiting from this high-quality consumer video. In addition to bringing Cepacol, Clearasil, Delsym, Rid-X, Veet and Mucinex to the platform, RB will also take advantage of extended publishing rights for some brands to integrate videos within their owned brand websites and syndicate the assets to YouTube and Facebook. In fact, the informative consumer videos sourced from the EXPO platform helped re-launch the official Finish Dishwashing channel on YouTube.

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