July 30, 2016 8:58 AM ET

Internet Software and Services

Company Overview of IRON Solutions, Inc.

Company Overview

IRON Solutions, Inc. provides business data, intelligence, and tools for dealers and producers in agricultural, industrial, and outdoor power industries in North America. Its solutions include IRON Guides that provides sales data, including current selling prices, values, and factory F.O.B. pricing; IRON Builder that generates retail configurations for original equipment manufacturers; IRON Vector, a Web-based application to compare equipment across a variety of specifications; IRON HQ, a marketing and sales automation engine for equipment dealers; Precision HQ, a single integrated system for managing hardware, software, and services sales and profitability; and IRON Search that lets users t...

660 Bakers Bridge Avenue

Suite 200

Franklin, TN 37067

United States

Founded in 1999





Key Executives for IRON Solutions, Inc.

Chief Executive Officer
Chief Marketing Officer and Senior Vice President
Chief Revenue Officer
Chief Information Officer
Compensation as of Fiscal Year 2016.

IRON Solutions, Inc. Key Developments

Iron Solutions Launches IRON Guides Residual Value Calculator for Used Equipment, Providing Future Valuation of Inventory

IRON Solutions announced the launch of IRON Guides Residual Value Calculator® for Used Equipment. The new online product, which will be sold separately from the current lineup of IRON Guides print, data and software products, will serve the growing need in the agriculture equipment marketplace for future valuation of inventory. With historically high levels of used agriculture equipment comes an increased pressure to maintain margins on machinery that is bought, sold, traded and financed. The IRON Guides Residual Value Calculator helps dealers forecast future wholesale values of machines in their inventory, resulting in a better understanding of market value. This information enables dealers to make more informed transaction decisions regarding inventory, ultimately contributing to margin control efforts. The IRON Guides Residual Value Calculator is the latest in a portfolio of advanced reporting and software products from Iron Solutions. In addition to sophisticated industry data, the calculator includes input from Iron Solutions' staff of analysts who have equipped the Residual Value Calculator to account for market, industry and geographic variables that can be customized for each user.

IRON Solutions Announces New Integration to the Basic Software Dealer Management System

IRON Solutions announced the launch of 2-way integration between Basic Software Dealer Management System, and its own IRON HQ web-based quote and account management system. Now dealers using Basic Software Systems can benefit from a sync of customer and inventory data back and from Basic Software and the IRON HQ® system. This new integration will help these dealers to be even more productive by eliminating the need to enter data into two systems. IRON HQ® is the leading quote and account management system tailored for the equipment industry. The service integrates customer relationship management, marketing, lead management, inventory management, whole goods quoting, appraisal and sales order management. IRON HQ is a customer engagement system for dealers who want to connect teams and locations with key customer and equipment data, control margins on quoted equipment and trade-ins, profit from and manage customer profile data to generate leads and create more sales, forecast sales more accurately and manage plans with real-time information in dashboards.

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