October 22, 2016 10:35 AM ET

Internet Software and Services

Company Overview of 4INFO, Inc.

Company Overview

4INFO, Inc. operates a mobile advertising platform that helps advertisers to deliver mobile and cross-channel campaigns. It enables retailers to reach mobile audiences based on purchase history; helps automotive companies to target potential buyers based on a array of affinity and in-market features; allows banks, credit card companies, and insurance companies to reach targeted mobile audiences; and enables CPG advertisers to target mobile consumers based on past buying behavior, including product categories, purchase frequency, and brand preference. 4INFO, Inc. was formerly known as UDoIt. The company was founded in 2004 and is based in San Mateo, California.

155 Bovet Road

Suite 200

San Mateo, CA 10016

United States

Founded in 2004





Key Executives for 4INFO, Inc.

Chief Executive Officer
Senior Vice President of Finance & Human Resources
Senior Vice President of Ad Operations
Chief Privacy Officer
Senior Vice President of Engineering
Compensation as of Fiscal Year 2016.

4INFO, Inc. Key Developments

4INFO Adds New Partners to Meet Rapid Growth

4INFO announced it has signed seven new partners to further expand the firm’s leadership in providing national brand advertisers access to data with unprecedented scale and accuracy in mobile. Agreements signed over the past few months include consumer data providers, ad effectiveness measurement solutions, and inventory partnerships that leverage 4INFO’s patented mobile technology to precisely deliver targeted advertising to 152 million mobile devices tied to 101 million U.S. households in a privacy-protected manner. New data measurement partnerships leverage 4INFO’s ability to tie mobile ad impressions to unique households to measure campaign sales lift. The company recently signed consumer data targeting and measurement partnerships with industry leaders, including: Experian Marketing Services, Datamyx, Nielsen (Nielsen Buyer Insights), 4INFO also signed inventory exchange partnerships, including: Rubicon Project, PubMatic, Smaato and Amobee.

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